Relevant Digital Appoints Samantha Giaver as VP, Sales
by on 20th Oct 2026 in News
Relevant Digital has appointed Samantha Giaver as VP, sales, strengthening its commercial leadership as the company expands internationally. In her new role, Samantha will lead global sales, develop the company’s commercial approach across markets and join Relevant Digital’s management team.
Samantha brings nearly a decade of experience in advertising technology and international sales, including several years in global sales leadership roles. She has worked across multiple markets with media companies and publishers, with experience spanning sales strategy, business development and commercial operations. Since joining Relevant Digital, she has led the company’s US sales and helped expand its market presence.
In her new role, Samantha will focus on aligning sales across markets, strengthening the connection between sales and marketing, and developing a more consistent approach to how Relevant Digital brings its technology and expertise to publishers internationally.
"As our international business grows, we need a commercial organisation that can operate effectively across markets while staying close to the needs of individual publishers," said Petri Kokkonen, CEO and partner at Relevant Digital. "Samantha’s experience in international ad tech sales and her work in building our US presence make her well positioned to take on this broader role. Her appointment also strengthens the commercial perspective within our management team."
"Publishers are operating in an increasingly complex environment, and that makes it even more important for us to be clear about the value we bring and the problems we can help solve," said Samantha. "I’m looking forward to bringing our sales efforts closer together globally, strengthening how sales and marketing work together, and giving our teams the support and structure they need to succeed. We have strong technology and years of expertise across the company, and I want to make sure that comes through clearly in how we work with publishers."
For more information, please contact: Petri Kokkonen, CEO Email: petri.kokkonen@relevant-digital.com
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