Gumtree Appoints Adnami as Exclusive Partner for High Impact Display Advertising
by on 4th Jun 2026 in News
Gumtree, one of the UK's leading online classifieds platforms, has appointed Adnami as its exclusive third-party provider for high-impact and global display advertising formats across all Gumtree-owned and operated digital properties.
The agreement covers Adnami's full format portfolio, making Adnami Gumtree's single partner for premium display advertising technology and delivery.
All campaigns running under the partnership will include Adnami's Sonar attention measurement technology, giving advertisers on the platform access to verified attention data alongside standard delivery metrics. Adnami will also support Gumtree with bespoke ad solutions where required, extending the partnership beyond off-the-shelf formats to meet the specific requirements of advertisers and technical needs.
Gumtree attracts millions of users across the UK each month. The partnership gives brands advertising on the platform access to Adnami's premium formats programmatically, with attention measurement built in and a single, integrated delivery solution across desktop and mobile.
Nav Dhillon, CEO , Gumtree, shares: "Gumtree has always been committed to delivering a high-quality advertising experience for our partners and users alike. Working with Adnami gives us access to premium formats and real attention data, which means we can offer advertisers something genuinely differentiated — not just inventory, but measurable impact."
Alex Barstow, senior publisher & partnerships director, Adnami, adds: "Gumtree is one of the UK's most recognised digital platforms, and this partnership reflects the direction the market is moving — towards formats that earn attention rather than simply occupy space. We're proud to be Gumtree's exclusive partner for high-impact and standard display advertising, and we're looking forward to what we will build together."
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