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  • Yahoo Broadens LiveRamp Integration for Authenticated Targeting in Canada & Europe

    Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...]

  • Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers

    Nextdoor, the neighbourhood network, today (10th July, 2026) announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, [...]

  • Vevo Launches Nostalgia-Based Buying Capability  

    Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...]

  • Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Proving Data is a Creative Force

    59A London is proud to announce the grand opening of its pioneering Sculpture Garden on Thursday, 9th July 2026.Breaking down the traditional barriers between mathematics and artistic expression, the public gallery serves as a physical environment designed to celebrate technology [...]

  • Fifty Launches AI Audience Interface for Brands

    Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]

  • Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers

    Mobupps, in partnership with AppMagic, Singular, and Mobile Growth Association have announced the launch of Winning the Football Moment in US & Europe: The Ultimate Cross-Device Growth Playbook for Brand Apps During FIFA World Cup 2026, a comprehensive industry report [...]

  • Inside MENA's Booming Sport and Entertainment Market

    Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance…

  • Ogury & NIQ Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights

    Ogury, the global ad tech company powered by Persona Intelligence, today (18th June, 2026) announced a new collaboration with NIQ, the world’s leading consumer intelligence company. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, [...]

  • Thrad Announces Partnership with Thoughtworks

    Thrad, the advertising infrastructure provider for the AI ecosystem, has announced a new partnership with Thoughtworks, a global technology consultancy renowned for building intelligent systems at scale.  The partnership brings together Thoughtworks' deep technical expertise in AI-enabled transformation with Thrad's advertising [...]

  • Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung

    Ogury, ein globales ad tech-Unternehmen mit Fokus auf Persona Intelligence, bringt mit SONA eine agentenbasierte Lösung für die Zielgruppenplanung und -aktivierung auf den Markt. SONA schließt eine Lücke, die in der digitalen Mediaplanung häufig entsteht: Zielgruppen werden in der Strategiephase [...]