Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists must step back from their own preconceptions…

Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 August, perhaps the most anticipated gaming trailer in history didn't [...]

Nexxen, the advertising technology platform that delivers full-funnel performance powered by unique data and media, announced today (23rd October, 2026) the results of an advertising campaign for a global, big-box retailer and its media agency, Brainlabs. The campaign aimed to [...]

UniSignIn, the first-party data and audience platform for publishers from Transfon, announced a major release that adds reader journeys, audience-building email, and upgraded live blogs, comments, and ad placements. Together, the new features give readers more reasons to return directly, [...]

Nano Interactive, the signal intelligence platform, today (15th October, 2026) shared initial performance evidence from the deployment of its containerised RTB solution on Index Exchange’s Index Cloud. Nano is one of the first to run decisioning logic natively inside the [...]

As advertisers look to reach specific audiences at scale, small business owners and decision-makers can be particularly challenging to find efficiently. NatWest needed to reach this audience across England and Wales with a two-part video brief: build awareness for NatWest [...]

Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking?

Nexxen, the advertising technology platform powered by unique data and media, announced today (23rd September, 2026) a new module from its flagship education initiative, Nexxen U. The module – Data for the Converged Media World – is designed to demystify [...]

Columnist Jess Treasure of Bountiful Cow asks if we’ve misunderstood how attention habits have really shifted?

Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...]