Blis, the audience-first platform that doesn't rely on personal data, today (June 21st, 2022) announced that LDC, the UK’s leading mid-market private equity firm, has entered into an agreement to make a significant investment in the company. LDC’s investment will [...]

JCDecaux UK, a leading provider of programmatic digital out-of-home (prDOOH) advertising solutions for brands and agencies, has introduced programmatic buying capabilities to all advertising sites at Heathrow enabling digital advertisers to reach millions of passengers in this premium, sought-after environment.   Programmatic [...]

Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows [...]

Blis, the audience-first platform that doesn't rely on personal data, today (June 14th 2022) announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was launched to help [...]

Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]

TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV advertising. This time, the team is hosting a Women in Ad Tech edition with CTV experts from Discovery, Innovid, and [...]

Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]