Audience
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to Offer In-Car Content; HOOQ Signs on New Partnerships in Indonesia; HOOQ Turns on Free-to-Air Channels in Indonesia; and China Brands Turn to Video Advertising. Index to Assess AU Ad Sentiments The Australian Association of National Advertisers (AANA) is working on an index [...]
Bloomberg & Twitter Look to Monetise APAC Demand for Credibility
Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies early this year unveiled their 24/7 live streaming service, coined ‘TicToc’, which was pitched as a the “first and only global news network built for Twitter”. Expanded to include Asia last month, the platform now would feature content, including video, localised for regional markets. The [...]
Retargeting – The Gift That Keeps on Giving
As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With Valentine’s Day sales up by 5.5%, £600m spent on Mother’s Day, and a further £893m spent on Easter – it’s plain to see that Brits love splashing out for special occasions. In this piece, Marino Gualano, general [...]
The Business of Voice Assistants in the Retail Sector
In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’. The hype around voice-driven home assistants has reached a new intensity in recent months – and understandably so, given both the appetite from consumers to purchase these devices (Amazon’s Echo Dot was the best-selling item on the marketplace’s site [...]
Prime Membership Numbers Announced; USPS Could Make Amazon Suffer
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Prime Membership Numbers Announced; USPS Could Make Amazon Suffer; and Smart Speaker Market Booming. Prime Membership Numbers Announced Amazon Prime’s membership tops more than 100 million accounts worldwide, the company said this afternoon, revealing the number of subscribers to its fast-shipping programme for the first time. With a [...]
Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing Budgets; and SpotX Cooperates with XITE Networks for Programmatic TV. Adblock Plus Victorious Again Another landmark ruling settles against German publishers: following a number of legal actions by German publishers such as ProSiebenSat1, Spiegel, and Süddeutsche, Berlin-based Axel Springer Verlag had brought [...]
Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data; Smart Speaker Ownership Doubles in 6 Months. Contactless Adoption High Despite Concerns Almost half (46%) of UK shoppers are worried about security of card transactions, according to data released by Paymentsense. Despite this, 80% of Brits say card transactions, including contactless, were their favourite form of payment.
Leveraging Opportunities in a Changing Retail Landscape: Q&A with Accenture
The pace of change in retail is continuing to gather relentless momentum. RetailTechNews spoke to John Zealley (pictured below), senior managing director and industry lead, consumer goods and services, Accenture, during FUTR2020 to outline some of the biggest changes in retail and what retailers need to be doing to leverage these opportunities. RetailTechNews: The consumer path to purchase is becoming increasingly digitalised. How can retailers refocus their efforts to ensure they remain relevant? John Zealley: The new generation of consumer is [...]
The Changing Face of the Retail Experience
There are very few areas of retail that are not feeling the force of changes in technological habits from consumers. In this piece exclusively for RetailTechNews, Philip Briffett, senior director of partnerships at VoucherCodes, outlines the technologies that are driving this change and explains why mobile must be considered as a key element of every single stage of the shopping journey. Ten years ago, many would have baulked at booking a holiday anywhere other than at their local [...]
Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires; and Adopt AI or Die. Always-On Sales Are Damaging Profits Retailers should consider ditching discounting as 53% admit ‘always-on’ sales are damaging profits in a new study by Klarna. The research shows that discounting is no longer confined to the traditional winter and summer [...]
Popular Case Studies
Latest Posts
-
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China -
Bloomberg & Twitter Look to Monetise APAC Demand for Credibility -
Retargeting – The Gift That Keeps on Giving -
IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts -
Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?