MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]

Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [...]

MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this [...]

Permutive, an audience infrastructure for the responsible web, today (October 6th, 2022) announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. As advertisers seek out privacy-centric addressability solutions, this new partnership makes [...]

Audience behaviour and lifestyle changes over the past couple of years have been unpredictable. As new routines and behaviours have been established, independent out-of-home (OOH) agency, Talon Outdoor, has created valuable insights to identify how city centre audiences have adapted [...]

VlogBox and Level 33 have decided to work together to create an exclusive branded CTV channel. Leveraging dedicated channels as a branding strategy offers companies like Level 33 a chance to reach larger audiences, increase revenue generation, and overall brand [...]

Old El Paso, the market leading Mexican food brand from American food producer General Mills, and Mindshare, the media services company that is part of WPP, today (September 14th, 2022) announced a joint partnership with Captify, the leading search intelligence [...]

Picnic has partnered with privacy-first conversational technology company, Vyde, to add a brand new ad format to their Social Display offering. Inspired by the popular messaging interaction from social apps, the new format was used for the launch of BritBox [...]

Today (August 1st, 2022), Talon Outdoor, a leading, independently-owned global out-of-home (OOH) media agency, has promoted Josko Grljevic to the role of group chief operations officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as [...]