QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity. In fact, the matrix barcode and other visual-recognition technology can provide a way for businesses to bridge the gap between offline and online realms, according to Marcus Tan, CEO of AIQ, a Singapore startup that develops artificial intelligence (AI) software capable of mining images and visual data. Founded in 2014, the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding for GlobalWebIndex; and JCDecaux Boosts OOH in London. OpenRTB 3.0 Now Open for Comment After releasing the OpenRTB framework last September, the IAB Tech Lab is now ready for receiving feedback on the new media transaction system, as well as the tech [...]
APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain key challenges that need to be resolved. Furthermore, media buyers need to better understand audience behaviour so they can reach valuable and engaged audiences, according to Juliette Stead, Telaria’s Asia-Pacific vice president. In this Q&A with ExchangeWire, Stead notes that having strong demographic targeting options can address some concerns around accuracy and wastage, but urges the need for programmatic buyers to be [...]
Traditional retail has been on a dismal track in Singapore, with stores closing and global brands leaving the market, but the challenge may lie in how retailers really are engaging their customers and if they are tapping the right tools to do so. At RetailTechNews’ inaugural RetailTechSummit held in Singapore, panellists debated the state of retail in markets such as Singapore, where the likes of Banana Republic, Gap, and American Eagle Outfitters shuttered their physical outlets early this year [...]
The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region’s ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a key enabler of almost every function within Carousell, a Singapore-based consumer-to-consumer (C2C) online marketplace. It offers valuable insights on who are likely buyers and sellers on the site and what the company needs to focus on when it launches in [...]
This week, we see Google making a USD$550m (£415m) move in China’s e-commerce market and more Australian consumers window shopping than actually buying online. It may have long exited the Chinese search market, but Google appears to be making its way back – this time, with an eye on e-commerce. The U.S. internet giant said it was investing USD$550m (£415m) in Chinese e-commerce giant JD.com, as part of a partnership that would see both companies jointly develop retail offerings. Specifically, the collaboration [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content; FIFA World Cup to Fuel APAC Ad Spend; Kantar Opens Singapore Analytics Lab; Dentsu Aegis Network Brings ‘People-Based’ Targeting to AU; and Nielsen Acquires AU Media Analytics Firm. APAC Biggest Contributor of Ad-Spend Growth Asia-Pacific is expected to be the biggest contributor of new ad dollars, [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and Businesses Can’t Predict Individual Customers’ Needs. Retailers Know Too Much As many as half (52%) of UK adults would not sell their personal data at any price, even to their favourite brand, according to research by SYZYGY. These figures rise to 63% for those aged 55 and over.
Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights holders and sports teams are moving into esports to counter declining ratings and attract younger audiences. For brands, this represents an exciting opportunity – the variety of players, teams, stories, and narratives offer many opportunities to be relevant. Duncan [...]