DOOH

  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH shows off 7.2% growth; Most marketers and agencies use marketing attribution, but still struggle to act on insights; and Japanese e-commerce operator signs multi-year NBA content deal.

    India mobile ad spend to grow 85%

    India’s digital ad spend is projected to [...]

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  • The Rise of Digital Brings Diversity of Inventory

    The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should not lose sight of the number of exciting new formats and media channels that are entering the programmatic space and are starting to make an impact outside of the header bidding discussion. Print ads, posters, radio, and even traditional television [...]

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  • We've Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel

    The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that’s even before the onset of programmatic, which has changed the landscape beyond recognition. But what does ‘programmatic’ actually mean for the OOH industry and does the same blanket term apply as it does across the rest of the digital industry? ExchangeWire speaks with Cadi Jones (pictured below), commercial innovation director, Clear Channel International, about why the company is embracing programmatic technology and why the [...]

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  • The Evolution of Programmatic OOH Advertising

    While programmatic advertising for out-of-home (OOH) media has been slower to gain a foothold compared to digital advertising, movement in the space is finally being made, and at a faster pace. Writing exclusively for ExchangeWire, Ken Sahlin (pictured below), CEO, DOmedia, talks about the ongoing challenges that programmatic OOH faces, the progress being made with technology, and the future evolution of the industry.

    Programmatic has been the standard by which all other forms of ad buys are measured for [...]

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  • Digital OOH is Reaching the Tipping Point, But No Transformation in Sight at Cannes

    The Cannes Lions Festival of Creativity has been receiving a lot of negative press of late, but one area in particular it should be shining is the awards. Not so, it seems, when it comes to the Digital Outdoor category. Dan Dawson, chief creative technology officer, Grand Visual, believes that, since the category was introduced eight years’ ago, it’s been a mess and is showing few signs of improvement with each passing year. Writing exclusively for ExchangeWire, Dawson explains why.

    This [...]

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  • Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment

    The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an extension to the run of marketing budget growth, to four and a half years. With a predicted rise in GDP, the Bellwether predicts a revised 0.6% growth in ad spend over the course of the year. Looking at channel performance, mobile, having only been recorded in the Bellwether Report for the last three quarters, saw a net balance of [...]

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  • DOOH Advertising Now Accessible to SMB Advertisers: Q&A with Matthew Olivieri, AdSemble

    Digital out-of-home (DOOH) advertising has been giving new life to older, more conventional out-of-home advertising mediums; and advertisers of all sizes want to reach their customers through this channel as it evolves. ExchangeWire speak with Matthew Olivieri (pictured below), CEO, AdSemble on how SMB advertisers can take advantage of the same available inventory used traditionally by large advertisers.

    ExchangeWire: As billboards have been turning digital, what has been the response from SMB advertisers to take advantage of the DOOH market? [...]

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  • The Evolution of Out-of-Home Advertising & How the Industry Can Help

    Developments in OOH mean that it has the potential to truly deliver on the promise of programmatic. OOH is on a programmatic journey and needs the support of the industry to ensure the destination is reached successfully. Cadi Jones (pictured below), commercial innovation director, Clear Channel International, writes how the industry can help to deliver.

    Historically, out-of-home (OOH) has been categorised as ‘traditional media’ – driven by upfront trading deals that required campaigns to be booked months in advance. However, the changes [...]

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  • Most APAC Buyers Boycott Brands That Misuse Data; Mobile Poised to Lead China Ad Spend

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of AU mid-tier firms don’t measure campaigns; Singapore marketing platform secures £1.97m funding; Burd officially open for AU biz; and OOH agency tap Singtel analytics biz.

    Most APAC buyers boycott brands that misuse data

    Some 78% of Asia-Pacific consumers would not buy again [...]

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  • On-Vehicle Advertising: DOOH With a Difference

    Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor advertising, with a difference. 

    ExchangeWire: StickerRide seems like a very different approach to outdoor advertising – how does it work?

    Mikhail Marchenko: StickerRide is a leader in on-vehicle advertising. We offer an app that consumers can download to select brand stickers [...]

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