Audio, DOOH, VR and Gaming: Education a Bigger Challenge than Infrastructure
In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed its reputation as remnant inventory, earning itself a seat at the established media table. But now, it finds itself fighting an uphill battle against regulation, cookie depreciation and tracking restrictions. While change is on the horizon and many vendors look [...]
Anzu.io Partners With Forensiq; Talon Expands into Europe
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element tech; and Freewheel hires Virginie Dremeaux. Anzu.io partners with Forensiq In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq have announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score [...]
GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest €1.5m (£1.2m) in ADXo solution; and Trade House Media integrates with The Media Trust. GumGum announces USD$22m (£17m) funding round GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht [...]
Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation trends report; and IPA releases commercial media habits study. Broadsign partners with AdMobilize AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, have announced a partnership to [...]
Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. ExchangeWire: What does the launch of DAX into digital outdoor mean for buyers? Oliver Deane: Essentially, DAX broadens the inventory pool for those buying outdoor. I went to an OOH industry event at the back-end of last [...]
Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast’s addressable TV services verified by PwC; Infosum partners with zeotap; Broadsign and TPS announce partnership. Global announces launch of DAX across outdoor and audio Global, the Media and Entertainment group, has announced that DAX, its digital audio advertising product, will be available to digital outdoor advertisers from February 2020. Global, [...]
Why the Future of Marketing is Increasingly OOH
In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic technology can further enhance effectiveness and relevance within the medium. There are so many reasons for optimism in the OOH industry it’s hard to know where to start. Despite the dominance of the global tech companies across huge swathes of the [...]
Rubicon Project & Telaria Merge; Adsquare Launches OOH Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart acquires DSP LiquidM; Impact announces new client additions. Rubicon Project & Telaria Merge Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced 19 December 2019 that they [...]
Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching on publishers assessed; Tappx to launch CTV programmatic server-side ad insertion platform. Kinetic launches OOH behavioural planning platform Kinetic, one of the UK’s largest out of home (OOH) agencies, has announced the launch of its new behavioural audience planning platform, Journeys, in [...]
Predictions 2020: Digital Out-of-Home (DOOH)
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is digital out-of-home, with experts debating how the sector can sustain growth; OOH technological integration; and ongoing challenges for the medium. Driving DCO for DOOHLast year, I suggested that technical interoperability and creative optimisation would shape DOOH in 2019. On my first point, [...]