ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding for GlobalWebIndex; and JCDecaux Boosts OOH in London. OpenRTB 3.0 Now Open for Comment After releasing the OpenRTB framework last September, the IAB Tech Lab is now ready for receiving feedback on the new media transaction system, as well as the tech [...]

Read more

At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss the future of out-of-home advertising and its evolution from broadcast to narrowcast. ExchangeWire’s Ciaran O’Kane moderated the discussion between Donna Vieira, CMO, consumer bank and Chase wealth management, JP Morgan Chase; Mike McGee, CCO and co-founder of Framestore; Jeyan Heper, CEO, Skyn; and Clear Channel International’s commercial innovation director, Cadi Jones. OOH still plays well into the big brand awareness goal, perhaps [...]

Read more

A surprise bidder has reportedly emerged in the race for out-of-home (OOH) media company Regency Outdoor: Netflix. The streaming media giant has, according to Reuters, tabled a USD$300m (£221m) offer for the LA-based firm that would give it full control to expand its brand profile among consumers on West Hollywood’s Sunset Strip. Writing exclusively for ExchangeWire, Ian Reynolds, managing director, KBH On-Train Media, asks why. Although the move might seem unusual, it’s actually entirely logical. While Netflix has invested heavily in [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign & OutMoove; and AdUX Expands Native Offering. Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab After releasing the tech specs for the Transparency and Consent Framework, the IAB Tech Lab and IAB Europe are now introducing additional supporting tech specifications aimed [...]

Read more

If all the headlines are to be believed, the advertising industry is leaning in to a number of headwinds right now, from structural change and increased competition from consultancies to pressure on investment and issues of transparency. Amidst all these challenges, digital out-of-home’s star continues to rise, writes Dominic Murray, group creative account director, Kinetic Active. Figures released by Outsmart and PwC recently revealed that, for the first time, digital out-of-home (DOOH) has grown to account for 50% of total out-of-home [...]

Read more

With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as an alternative that will reach the consumer, yet does not have to battle privacy and ad blocking issues. The looming GDPR regulations pose a huge threat to digital advertisers who are currently using data to target customers online. Without the stringent [...]

Read more

There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor awards category – was Dan Dawson (pictured below), CTO, Grand Visual. Digital outdoor experts have reason to rejoice; Dawson’s article, published on ExchangeWire last year, caught the eye of the organisers of Cannes Lions, and it seems some positive changes [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands’ Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest in EMEA Fyber Partners with AdColony & Tapjoy Tech provider Fyber is launching a new in-app header bidding solution. FairBid allows mobile in-app publishers to maximise their ad monetisation by enabling all types of demand to compete in one [...]

Read more

Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according to The Future of Programmatic, published by the World Federation of Advertisers (WFA), published last Friday (9 February). Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and video (up for 68%) are due to benefit from increased investment. There [...]

Read more