We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

AdXact, AdXcelerant’s demand-side platform (DSP), today (15th October, 2026) announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to [...]

Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Dealmakers and industry leaders explain why the smart money is heading outdoors…

We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore, and the evolution of programmatic OOH in the APAC region...

Today (29th September, 2026), VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more [...]

AdPlayer.Pro, proveedor global de tecnología SaaS para publicidad de video, ha confirmado el lanzamiento de su reproductor de video habilitado para publicidad en pantallas Digital Out-of-Home en la región de EMEA. La plataforma ofrece a los operadores de redes de [...]

AdPlayer.Pro, a global SaaS video ad tech provider, has confirmed the launch of its ad-enabled video player on Digital Out-of-Home screens across the EMEA region. The platform delivers to screen network operators a single, integrated solution for video content delivery, [...]

Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...]

In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

Today, (25th August, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to [...]