Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group has been rapidly growing since its inception last year, following the acquisitions of Verve, a location-based mobile marketing platform, PubNative, a global mobile ad exchange, Platform161, a performance DSP, and Nexstar Digital’s video and connected TV (CTV) advertising platform (formerly [...]

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Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad tech people are finding refuge with the monopolies. It’s an easy life with free food – a place where you can coast until you are ready for your retirement. Yawn. Now here is the counterpoint. Yes, in display advertising these three [...]

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The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of madtech offerings. There is nothing wrong with using these vendor maps as an overview, but I think in the post-cookie, privacy-first era, most will be redundant. I also think that there continues to be a huge overlap between vendors in [...]

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In today’s ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia’s OMA reveals out-of-home advertising’s 2020 revenue results.   Facebook restores news sharing in Australia Facebook will overturn their ban on news sharing in Australia. The decision, announced yesterday (23rd February) comes after the social media giant reached a last-minute deal with the Australian government. The new agreement, presented by treasurer and [...]

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With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH leaders are confident that 2021 will be a year of growth and success for the space. We spoke to some of them to hear their predictions for the year ahead.   Much-needed technological standards will emerge this year 2021 for Programmatic OOH will [...]

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In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed its reputation as remnant inventory, earning itself a seat at the established media table. But now, it finds itself fighting an uphill battle against regulation, cookie depreciation and tracking restrictions. While change is on the horizon and many vendors look [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element tech; and Freewheel hires Virginie Dremeaux. Anzu.io partners with Forensiq In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq have announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest €1.5m (£1.2m) in ADXo solution; and Trade House Media integrates with The Media Trust. GumGum announces USD$22m (£17m) funding round GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation trends report; and IPA releases commercial media habits study. Broadsign partners with AdMobilize AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, have announced a partnership to [...]

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Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. ExchangeWire: What does the launch of DAX into digital outdoor mean for buyers? Oliver Deane: Essentially, DAX broadens the inventory pool for those buying outdoor. I went to an OOH industry event at the back-end of last [...]

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