DOOH
Netflix & Billboards: Why Digital Brands Are Cosying Up to Analogue OOH
A surprise bidder has reportedly emerged in the race for out-of-home (OOH) media company Regency Outdoor: Netflix. The streaming media giant has, according to Reuters, tabled a USD$300m (£221m) offer for the LA-based firm that would give it full control to expand its brand profile among consumers on West Hollywood’s Sunset Strip. Writing exclusively for ExchangeWire, Ian Reynolds, managing director, KBH On-Train Media, asks why. Although the move might seem unusual, it’s actually entirely logical. While Netflix has invested heavily in [...]
IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign & OutMoove; and AdUX Expands Native Offering. Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab After releasing the tech specs for the Transparency and Consent Framework, the IAB Tech Lab and IAB Europe are now introducing additional supporting tech specifications aimed [...]
The Factors Driving Digital Dominance in Out-of-Home
If all the headlines are to be believed, the advertising industry is leaning in to a number of headwinds right now, from structural change and increased competition from consultancies to pressure on investment and issues of transparency. Amidst all these challenges, digital out-of-home’s star continues to rise, writes Dominic Murray, group creative account director, Kinetic Active. Figures released by Outsmart and PwC recently revealed that, for the first time, digital out-of-home (DOOH) has grown to account for 50% of total out-of-home [...]
Why OOH Is the Answer for Digital Advertisers in a GDPR World
With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as an alternative that will reach the consumer, yet does not have to battle privacy and ad blocking issues. The looming GDPR regulations pose a huge threat to digital advertisers who are currently using data to target customers online. Without the stringent [...]
Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul
There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor awards category – was Dan Dawson (pictured below), CTO, Grand Visual. Digital outdoor experts have reason to rejoice; Dawson’s article, published on ExchangeWire last year, caught the eye of the organisers of Cannes Lions, and it seems some positive changes [...]
Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands’ Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest in EMEA Fyber Partners with AdColony & Tapjoy Tech provider Fyber is launching a new in-app header bidding solution. FairBid allows mobile in-app publishers to maximise their ad monetisation by enabling all types of demand to compete in one [...]
Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according to The Future of Programmatic, published by the World Federation of Advertisers (WFA), published last Friday (9 February). Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. Mobile (up for 87% of respondents) and video (up for 68%) are due to benefit from increased investment. There [...]
Ad Spend Grows for 17th Consecutive Quarter – The Industry Reacts
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key findings from the report indicate: – Total UK ad spend over the first nine months of 2017 was 3.5% (£551m) higher than the [...]
Q4 2017 IPA Bellwether Report Sees Ad Spend Slow
Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures are weighing on budgets. Report highlights – Internet remains the best performing subcategory, but main media underperforms – UK ad spend growth showed resilience in 2017, but set to slow markedly in 2018 – Company financial prospects [...]
China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network unveils VR incubator; and AU OOH provider lights up Gold Coast digital billboard. China online video ads hit £1.36bn Online video ads in China climbed 30.7% year-on-year to clock ¥12.02bn (£1.36bn) in revenue for the third quarter of 2017. Compared to the previous [...]
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