DOOH

  • Digital OOH is Reaching the Tipping Point, But No Transformation in Sight at Cannes

    The Cannes Lions Festival of Creativity has been receiving a lot of negative press of late, but one area in particular it should be shining is the awards. Not so, it seems, when it comes to the Digital Outdoor category. Dan Dawson, chief creative technology officer, Grand Visual, believes that, since the category was introduced eight years’ ago, it’s been a mess and is showing few signs of improvement with each passing year. Writing exclusively for ExchangeWire, Dawson explains why.

    This [...]

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  • Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment

    The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an extension to the run of marketing budget growth, to four and a half years. With a predicted rise in GDP, the Bellwether predicts a revised 0.6% growth in ad spend over the course of the year. Looking at channel performance, mobile, having only been recorded in the Bellwether Report for the last three quarters, saw a net balance of [...]

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  • DOOH Advertising Now Accessible to SMB Advertisers: Q&A with Matthew Olivieri, AdSemble

    Digital out-of-home (DOOH) advertising has been giving new life to older, more conventional out-of-home advertising mediums; and advertisers of all sizes want to reach their customers through this channel as it evolves. ExchangeWire speak with Matthew Olivieri (pictured below), CEO, AdSemble on how SMB advertisers can take advantage of the same available inventory used traditionally by large advertisers.

    ExchangeWire: As billboards have been turning digital, what has been the response from SMB advertisers to take advantage of the DOOH market? [...]

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  • The Evolution of Out-of-Home Advertising & How the Industry Can Help

    Developments in OOH mean that it has the potential to truly deliver on the promise of programmatic. OOH is on a programmatic journey and needs the support of the industry to ensure the destination is reached successfully. Cadi Jones (pictured below), commercial innovation director, Clear Channel International, writes how the industry can help to deliver.

    Historically, out-of-home (OOH) has been categorised as ‘traditional media’ – driven by upfront trading deals that required campaigns to be booked months in advance. However, the changes [...]

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  • Most APAC Buyers Boycott Brands That Misuse Data; Mobile Poised to Lead China Ad Spend

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of AU mid-tier firms don’t measure campaigns; Singapore marketing platform secures £1.97m funding; Burd officially open for AU biz; and OOH agency tap Singtel analytics biz.

    Most APAC buyers boycott brands that misuse data

    Some 78% of Asia-Pacific consumers would not buy again [...]

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  • On-Vehicle Advertising: DOOH With a Difference

    Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor advertising, with a difference. 

    ExchangeWire: StickerRide seems like a very different approach to outdoor advertising – how does it work?

    Mikhail Marchenko: StickerRide is a leader in on-vehicle advertising. We offer an app that consumers can download to select brand stickers [...]

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  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

    Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

    During an interview [...]

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  • Experts Predict What's in Store for Digital Out-of-Home in 2017

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest instalment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.

    Creative technology driving interactivity [...]

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  • NYC: The Brave New World of Data, Connectivity & DOOH

    Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand Visual, exclusively for ExchangeWire, the medium is still lacking in the creativity stakes. Drawing from his global experience of producing award-winning campaigns for the likes of Amazon, Google, and Disney, Putland explains how New York City needs to set an example for the rest of the industry, which needs to [...]

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  • The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; Dentsu Aegis goes for Happy in India; Publicis merges Saatchi & Saatchi units in Malaysia; Mobads buys Singapore mobile ad network; and executive appointments at comScore SEA & Rubicon ANZ.

    The Trade Desk tunes into programmatic audio in APAC

    The ad tech [...]

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