Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy
In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]
Broadsign & Vistar Media Partner to Streamline Programmatic DOOH Transactions
Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]
Adsquare & Scoota Expand Partnership
Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]
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