The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but it has certainly been dipped in a hot brew. The perceived lack of alternatives has worsened existing fractures in the media landscape and a succession of pivots, though many have been left wondering where to head next. Writing exclusively for ExchangeWire, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution. PubMatic releases industry-first independent omnichannel wrapper solution Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise [...]

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On this week’s episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – There is a growing list of antitrust probes by US government organisations into big tech companies, with virtually every division of Facebook, Google & YouTube, Amazon, and Apple under investigation. [...]

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In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Given that large enterprise-level brands have embraced in-app advertising, what steps can smaller firms take to ensure that they are not left behind? Talk to someone in the space. With programmatic’s explosion on mobile, there is no budget too small for every [...]

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Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market for all participants. Programmatic advertising gets a great deal of coverage, but remains difficult to describe and explain to the uninitiated. In days gone by, a media buyer would phone a media owner on behalf of their client, the advertiser, and [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into France; Outbrain Integrates with Google Display & Video 360; and Xandr launches selling platform: Xandr Monetize. UK viewability reaches over 70% for the first time Integral Ad Science (IAS), a global market leader in digital ad verification, has released its Media Quality [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week’s episode: – The Federal Trade Commission (FTC) is examining AppNexus, Oath, and other advertising subsidiaries owned by broadband companies (further context here) Similar orders were in place for parent companies AT&T and Verizon, however these have been withdrawn in order to focus on their respective advertising [...]

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Prior to their discussion at ATS London 2019, ExchangeWire joins Seun Odeneye, managing director of Cadreon UK, and Sophie Pemberton, global strategy director of Talon Outdoor, for their insight on how programmatic technologies can be applied within the Out of Home (OOH) sector. Proliferation of data allows marketers to bring precision to OOH buyingWhen positioned with the question ‘What does programmatic mean for OOH?’, my assumption is that nine out of ten marketers would think of RTB and activation (and I [...]

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In this preview to their panel discussion at ATS London 2019, ‘How Can we Make Programmatic Work in the Privacy First Era’, Mathieu Roche, CEO and co-founder at ID5; Richard Lloyd, chief data officer at GroupM; and Matt Prohaska, CEO and principal at Prohaska Consulting, join ExchangeWire to share their thoughts on how the challenges facing programmatic today can be overcome. Preventing access to user-level data a death sentence for mediaAdvertising technology, the foundation of most premium publishers’ business model, is [...]

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From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry is somewhat up against it. Ahead of their discussion at ATS London, ExchangeWire speaks to Ari Paparo, co-founder and CEO of Beeswax; Maria Flores Portillo, general manager of Amobee EMEA; Dominic Joseph, co-founder and CEO of Captify; and Brian Fitzpatrick, general manger Europe, IPONWEB, to determine how independent ad tech can solve these industry issues. Competing with the walled gardens a [...]

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