Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]

StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region.  Accessible via the StackAdapt [...]

Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [...]

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become [...]

JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland [...]

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]

Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [...]

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?  The death of third-party cookies, the end of [...]

In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]