• Oracle's Laura Ipsen on Consumer Experience & Data Overload

    Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

    During an interview [...]

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  • Experts Predict What's in Store for Digital Out-of-Home in 2017

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest instalment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.

    Creative technology driving interactivity [...]

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  • NYC: The Brave New World of Data, Connectivity & DOOH

    Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand Visual, exclusively for ExchangeWire, the medium is still lacking in the creativity stakes. Drawing from his global experience of producing award-winning campaigns for the likes of Amazon, Google, and Disney, Putland explains how New York City needs to set an example for the rest of the industry, which needs to [...]

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  • The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; Dentsu Aegis goes for Happy in India; Publicis merges Saatchi & Saatchi units in Malaysia; Mobads buys Singapore mobile ad network; and executive appointments at comScore SEA & Rubicon ANZ.

    The Trade Desk tunes into programmatic audio in APAC

    The ad tech [...]

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  • Your Customers Are Shopping on the Move: Are You Keeping Up with Them?

    More people than ever before are shopping on a smartphone and they’re even purchasing products brands would never have considered to be smartphone-friendly, like expensive white goods. A mobile strategy is vital, but a next-level mobile strategy may require brands to look beyond smartphones – to OOH. Harjit Badesha (pictured below), CEO, KBH Digital, offers advice on how brands can capitalise on the huge growth in m-commerce – shopping from a smartphone.

    Marketers are used to seeing statistics featuring large [...]

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  • DOOH: Coming to a Billboard Near You

    Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st century. ExchangeWire speak with Omi Ducat (pictured below), VP business & client development, wayve, about how outdoor automation can help access a new wealth of ad formats, mobile and DOOH amplification, and how real-time data can mean real-time messaging in OOH environments.

    The stealthy replacement of traditional billboards and posters with digital displays has taken place – largely unheeded – over [...]

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  • DOOH: Layering Data Will Reveal Your Audience Like Never Before

    Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful way of transforming DOOH – data. Here, Mick Ridley (pictured below), head of data and technology, Exterion Media, explains to ExchangeWire how leveraging advanced data insight is key to successful OOH campaign planning, execution and measurement, and how Londoners should see a difference in the OOH media they consume throughout the city, thanks to data.

    Increasingly, sophisticated use of data is [...]

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  • Data, Technology & Automation: Turbo-Charging DOOH Creative

    Out Of Home (OOH) is the world’s oldest advertising medium, having been around for hundreds of years. Innovation has always been at the heart of the OOH industry; and that is truer than ever today. Digital Out Of Home (DOOH) is quickly gaining momentum and has reached a very exciting point in its ongoing development. Neil Morris (pictured below), founder and CEO, Grand Visual tells ExchangeWire that the creative execution still lags behind the evolving infrastructure and explains what needs to [...]

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  • Digital Attribution Isn't Enough: Q&A with Paul Dyson, Founder, Data2Decisions

    Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues Paul Dyson (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy grail is to achieve holistic, connected measurement and optimisation of your entire media investment. Dyson explains to ExchangeWire how holistic marketing can successfully link online to offline.

    ExchangeWire: Many advertisers claim to have comprehensive attribution models in place that inform their [...]

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  • Now & Next: Programmatic Out-of-Home

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on programmatic out of home (OOH).

    Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among [...]

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