French Watchdog Slaps Google with £43.7m Fine; Sublime Opens New Regional Offices in UK & France
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps Google with £43.7m Fine Under New EU Law; Sublime Expands Customer Reach with New Regional Offices in UK & France; and IAB UK Announces New Transparency Initiative to Help Buyers Understand the Digital Advertising Supply Chain. French Watchdog Slaps Google with £43.7m Fine Under New EU Law France’s data privacy watchdog fined Google €50m (£43.7m) on Monday [...]
Experts Predict What Monetisation Will Mean for Publishers in 2019
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content? Uniformity, trust, simplicity “The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]
Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to “promote clarity and trust for every participant in the market”. OpenX, Sovrn, Rubicon Project, PubMatic, SpotX, and Telaria are forming a coalition to build a “lasting, high-quality, and trusted programmatic marketplace”, and “unleash the full potential of programmatic advertising”. ExchangeWire speaks with Tim Cadogan, CEO, OpenX, who led the [...]
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]
Dear Google, Your Last-Minute GDPR Policy Could Ruin Publishers
On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it would be updating its EU consent policy, requiring publishers to take extra steps in achieving consent from their users. As part of its commitment to comply, Google has designated itself as a data controller under GDPR, rather than a data processor, as many in the industry would have expected, based on their understanding of the GDPR, and Google’s role within [...]
How We 20 Percenters Survive the Duopoly
When an Irish person tells you in a moment of crisis that, “you’ll be grand”, you truly are in a world of trouble. Things are far from ‘grand’ in digital advertising. Google and Facebook completely dominate the market. Their market shares dwarf everyone – and they are still growing. I have done some cursory analysis around what their combined market share of digital advertising might be in Europe (excluding Russia) – and it makes for painful reading. Even taking into account [...]
Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO Media
HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights into the programmatic market in Israel? Ariel Napchi: We are an international company operating across the globe, so I can’t really speak in depth about the competition in the Israeli programmatic market. However, Israel is becoming a leader in programmatic advertising, and [...]
Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart
The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as the walled gardens. So, what is the publisher’s best defence against them? Michael Nevins (pictured below), CMO, Smart, believes publishers should be building their own walled gardens. Speaking with ExchangeWire, Nevins explains why now is the time for publishers to take back control. ExchangeWire: What situation do publishers currently find themselves in? Michael Nevins: I like to compare the publisher situation to the [...]
From Second to First: The Changing Face of Auction Dynamics
The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long, and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week Europe on 22 March, PubMatic chairs a session to discuss just that, asking experts from both buy- and sell-sides to discuss why auction dynamics are shifting, and whether the first-price auction really is the future. Ahead of the discussion, ExchangeWire [...]
Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting
For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade lunging from one crisis to another – with fake news and brand safety only the latest and greatest instalments – so that offer has, for many, proved irresistible. Except now the offer is unravelling: publishers find themselves friend-zoned by Facebook’s [...]
