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  • Verve Group Appoint Michael Brooks as Chief Operating Officer

    Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer.  The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [...]

  • AdPlayer.Pro Firma Nuevas Asociaciones en el Lado de la Oferta

    AdPlayer.Pro, el proveedor internacional de soluciones avanzadas de tecnología de publicidad en vídeo outstream informa sobre la expansión de las colaboraciones de la compañía en el lado de la Oferta. Según el anuncio, las colaboraciones recientemente establecidas cubren varios verticales de [...]

  • Smart AdServer Rebrands as Equativ

    Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]

  • IAS Study Finds More Media Experts to Invest in Supply Path Optimisation for 2022

    Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new study uncovers critical challenges and opportunities as programmatic ad [...]

  • Hivestack Launches Header Bidder for DOOH Publishers

    Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

  • Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate

    Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]

  • IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

    IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain including Bloomberg Media, DoubleVerify and Vodafone, [...]

  • ANA Urges Networks to Postpone Upfront Season; Twitter Tests Reading Prompt

    In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]

  • GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]

  • Trade House Media Integrates with The Media Trust to Protect Publishers

    Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain and to protect the valued users of their publisher clients. Trade House Media provides ad management as [...]