ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content? Uniformity, trust, simplicity “The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]

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Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to “promote clarity and trust for every participant in the market”. OpenX, Sovrn, Rubicon Project, PubMatic, SpotX, and Telaria are forming a coalition to build a “lasting, high-quality, and trusted programmatic marketplace”, and “unleash the full potential of programmatic advertising”. ExchangeWire speaks with Tim Cadogan, CEO, OpenX, who led the [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]

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On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it would be updating its EU consent policy, requiring publishers to take extra steps in achieving consent from their users. As part of its commitment to comply, Google has designated itself as a data controller under GDPR, rather than a data processor, as many in the industry would have expected, based on their understanding of the GDPR, and Google’s role within [...]

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When an Irish person tells you in a moment of crisis that, “you’ll be grand”, you truly are in a world of trouble. Things are far from ‘grand’ in digital advertising. Google and Facebook completely dominate the market. Their market shares dwarf everyone – and they are still growing. I have done some cursory analysis around what their combined market share of digital advertising might be in Europe (excluding Russia) – and it makes for painful reading. Even taking into account [...]

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HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights into the programmatic market in Israel? Ariel Napchi: We are an international company operating across the globe, so I can’t really speak in depth about the competition in the Israeli programmatic market. However, Israel is becoming a leader in programmatic advertising, and [...]

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  The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as the walled gardens. So, what is the publisher’s best defence against them? Michael Nevins (pictured below), CMO, Smart, believes publishers should be building their own walled gardens. Speaking with ExchangeWire, Nevins explains why now is the time for publishers to take back control. ExchangeWire: What situation do publishers currently find themselves in? Michael Nevins: I like to compare the publisher situation to the [...]

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The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long, and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week Europe on 22 March, PubMatic chairs a session to discuss just that, asking experts from both buy- and sell-sides to discuss why auction dynamics are shifting, and whether the first-price auction really is the future. Ahead of the discussion, ExchangeWire [...]

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For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade lunging from one crisis to another – with fake news and brand safety only the latest and greatest instalments – so that offer has, for many, proved irresistible. Except now the offer is unravelling: publishers find themselves friend-zoned by Facebook’s [...]

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RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the state of consolidation of the ad tech industry. ExchangeWire: With the acquisition of YuMe now concluded, what is your strategy going forward? Dan Slivjanovski: The combination of YuMe and RhythmOne will bring together demand-side and supply-side strengths in the fast-growing areas of mobile, [...]

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