ANA Urges Networks to Postpone Upfront Season; Twitter Tests Reading Prompt
In today’s ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on the way after losing $41m in funding. ANA urges TV industry to pursue calendar-year upfront deals over usual routine The Association of National Advertisers (ANA) has issued a plea to the TV ad industry to suspend its usual upfront negotiations until the [...]
GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest €1.5m (£1.2m) in ADXo solution; and Trade House Media integrates with The Media Trust. GumGum announces USD$22m (£17m) funding round GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht [...]
The Evolution & Opportunity of CTV: Q&A with Mark Zagorski, Telaria
Following the agreement to merge with Rubicon Project made last year, Mark Zagorski, CEO of Telaria, discusses how the supply-side landscape is set to evolve over the course of 2020, and why connected TV (CTV) is a channel of preeminent opportunity. Where are the preeminent areas of opportunity for the supply-side through 2020, and what does the sector need to be most wary of? 2020 is truly shaping up to be the biggest year yet for ad-supported video, and supply side platforms [...]
Surviving 2020 as an Independent
The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party cookie, mingling with long-blowing headwinds surrounding transparency. In this exclusive article for ExchangeWire, Barry Adams (pictured below), general manager, BidSwitch, discusses what the industry can do to best address these challenges and promote healthy growth for all players. There’s no shortage of content or opinion about the major themes that will dominate our industry in [...]
Predictions 2020: Transparency
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chain Momentum has been growing around the demand for greater transparency in the supply [...]
UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into France; Outbrain Integrates with Google Display & Video 360; and Xandr launches selling platform: Xandr Monetize. UK viewability reaches over 70% for the first time Integral Ad Science (IAS), a global market leader in digital ad verification, has released its Media Quality [...]
Pricing and Deep Analysis - The New Drivers of Yield Optimisation
Writing exclusively for ExchangeWire, Marcin Ekiert (pictured below), CEO and co-founder of Yieldbird, closely examines the potential implications of Google’s transition to a first-price model, and how technological solutions can be used by publishers to mitigate its impact. Google’s decision to change auctions on the Ad Manager platform to a first-price model created a lot of questions from the ad tech industry in the first half of 2019. Although most of the other major platforms already operate in this environment, both [...]
Dentsu Aegis Network Takes Majority Stake in Ugam; New Biometric Study Shows a Halo Effect for Ads
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side. Dentsu Aegis Network takes majority stake in Ugam Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving [...]
MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform with the a2x programmatic marketplace; ICO report into the adtech industry published; NGDATA enables marketers to design and deliver data-driven, individualised campaigns in minutes, not weeks; and Merkle launches transaction data analytics tool, Merkle Wallet, in UK market. MediaMath partners with [...]
ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN launches ethical advertising initiative; IX Open highlights: Index Exchange covers new programmatic industry leaps in identity, speed and partner value; and Adjust secures one of [...]
