Supply Side
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]
Dear Google, Your Last-Minute GDPR Policy Could Ruin Publishers
On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it would be updating its EU consent policy, requiring publishers to take extra steps in achieving consent from their users. As part of its commitment to comply, Google has designated itself as a data controller under GDPR, rather than a data processor, as many in the industry would have expected, based on their understanding of the GDPR, and Google’s [...]
How We 20 Percenters Survive the Duopoly
When an Irish person tells you in a moment of crisis that, “you’ll be grand”, you truly are in a world of trouble. Things are far from ‘grand’ in digital advertising. Google and Facebook completely dominate the market. Their market shares dwarf everyone – and they are still growing. I have done some cursory analysis around what their combined market share of digital advertising might be in Europe (excluding Russia) – and it makes for painful reading. Even taking into account [...]
Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO Media
HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights into the programmatic market in Israel? Ariel Napchi: We are an international company operating across the globe, so I can’t really speak in depth about the competition in the Israeli programmatic market. However, Israel is becoming a leader in programmatic advertising, and [...]
Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart
The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as the walled gardens. So, what is the publisher’s best defence against them? Michael Nevins (pictured below), CMO, Smart, believes publishers should be building their own walled gardens. Speaking with ExchangeWire, Nevins explains why now is the time for publishers to take back control. ExchangeWire: What situation do publishers currently find themselves in? Michael Nevins: I like to compare the publisher situation [...]
From Second to First: The Changing Face of Auction Dynamics
The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long, and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week Europe on 22 March, PubMatic chairs a session to discuss just that, asking experts from both buy- and sell-sides to discuss why auction dynamics are shifting, and whether the first-price auction really is the future. Ahead of the discussion, [...]
Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting
For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade lunging from one crisis to another – with fake news and brand safety only the latest and greatest instalments – so that offer has, for many, proved irresistible. Except now the offer is unravelling: publishers find themselves friend-zoned by Facebook’s [...]
A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the state of consolidation of the ad tech industry. ExchangeWire: With the acquisition of YuMe now concluded, what is your strategy going forward? Dan Slivjanovski: The combination of YuMe and RhythmOne will bring together demand-side and supply-side strengths in the fast-growing areas [...]
£4.5m for PowerLinks; Weve Launches Location Verification Service
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for PowerLinks Following a year of expansion with significant revenue growth, PowerLinks announces new capital from their Series A funding round. The new investment, to the value of £4.58m, comes from Foresight Group, as well as angel investors and PowerLinks management. The [...]
Programmatic Direct Proves Relationships Are Still at the Heart of Advertising
More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard Kidd (pictured below), VP, head of business development, OpenX, looks at the reason for programmatic direct’s meteoric rise and its potential for the future. Programmatic is changing digital advertising once again; and this time it’s taking the industry back to a more personal form of trading. Last year, ad spend for programmatic direct grew to match investment in real-time bidding (RTB); [...]
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