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Top-Performing Marketers Report Higher Measurement Confidence With Connected Customer Data
Nearly seven in ten (69%) marketers who reported significantly stronger year-on-year performance also held high confidence in linking their advertising investment to results, according to StackAdapt's The State of Programmatic Advertising 2027 report. Among marketers who did not report similarly [...]
xpln.ai Appoints Regional Chief Commercial Officers to Drive Next Phase of International Growth
xpln.ai, the leading attention intelligence platform for advertisers, today (3rd November, 2026) announced the promotions of Dominic Di Talamo and Massi Mekla to newly created roles that focus on further regional expansion. Di Talamo becomes chief commercial officer for northern Europe [...]
Silverstone Appoints Fifty as Media and Audience Intelligence Partner
Silverstone, the home of British motorsport, has appointed Fifty as its new strategic media and audience intelligence partner to accelerate its transformation from iconic racing circuit into a year-round destination. The partnership will give the legendary motorsport venue access to Fifty’s [...]
Adform Strengthens Publisher Business with Appointment of Tom Peruzzi
Adform, the integrated advertising platform built for the agentic age, today (3rd November, 2026) announced the appointment of Tom Peruzzi as senior vice president, Publishers, effective November 2, 2026. The appointment marks a strategic investment in Adform's global Publisher business, [...]
IAB Europe Reveals Growing Retail Media Measurement Gap
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (3rd November, 2026) released the third edition of its Attitudes to Retail Media Report, revealing how Retail Media is becoming an established part of advertisers' strategies, [...]
BIGO Ads Ranks No. 7 Globally in Android Gaming inAppsFlyer's 2026 Performance Index
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., ranked No. 7 globally in the Android Gaming Overall Power Ranking in the AppsFlyer Performance Index 2026. The platform earned 11 placements across gaming and non-gaming Power Rankings, spanning global [...]
Azerion & Starcount Partner to Combine Spend Data with Omnichannel Precision
Omnichannel advertising platform Azerion has partnered with consumer behaviour data specialist Starcount in a move that fuses consumer spending data with full-funnel media activation. The collaboration provides advertisers and agencies with new precision tools to reach target audiences when they [...]
VIOOH Partners with JCDecaux in the Baltics to Bring Programmatic DOOH Buying to Estonia, Latvia & Lithuania
Today (3rd November, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising company in the market, bringing premium digital inventory across Estonia, Latvia and Lithuania [...]
OpenX Appoints Robert Horler as Chief Executive Officer
OpenX, The Intelligent SSPTM, announced the appointment of Robert Horler as chief executive officer. Horler will lead OpenX into its next phase of growth, focusing on the evolution of programmatic advertising through buyer-direct relationships, AI-enabled solutions, and enterprise software offerings. Horler [...]
Vend Advertising Chooses Kevel as Commerce Media Technology Partner
Vend Advertising, the commerce media arm bringing together some of the Nordics' strongest marketplaces – including Blocket, Bytbil, FINN, Tori, Oikotie, Bilbasen, and DBA – today (2nd November, 2026) announced a partnership with Kevel, the ad tech infrastructure enabling commerce [...]
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