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SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement
SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens. The expanded capabilities bring CTV [...]
ADvendio Launches Guardrail Engine
ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]
Heineken Taps GumGum's Attentive Lift Tool in Double Campaign Flagship
The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...]
Intent IQ Launches BidPulseSM
Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...]
BIGO Ads Joins Google AdMob as a Bidding Partner
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., announced that BIGO Ads SDK is now generally available via Google AdMob™ mediation platform. This partnership currently supports a diverse range of ad formats, including app open ads, native ads, rewarded [...]
Attekmi Shortlisted for the Best AdOps Team, Best Client Services Team & Ad Tech Rising Star
Attekmi, an ad tech provider offering a range of monetisation solutions and custom development services, was shortlisted by The Wires Awards 2026 as a finalist in two categories: Best AdOps Team and Best Client Services Team. Attekmi’s CEO, Roman Vrublivskyi, [...]
StackAdapt Names Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer
StackAdapt, the leading AI advertising and orchestration platform, today announced (6th October, 2026) two promotions within its executive leadership team, naming Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer. Ozyetis previously served as General Counsel, while Grodecka-Grad [...]
Proof plus Prediction: Brand Metrics Unveils New Identity as it Extends Outcomes Intelligence to Advertisers and Agencies
The brand outcomes platform trusted by the world's leading publishers rolls out to advertisers and agencies, alongside a new identity and website Global ad tech firm Brand Metrics, the brand outcomes platform trusted by media owners worldwide, today, 1st October, 2026, [...]
TeqBlaze Expands TeqMate AI Into a Cross-Platform Automation Ecosystem for Ad Tech Teams
TeqBlaze, an independent ad tech vendor, has expanded its TeqMate AI ecosystem beyond the company’s white-label SSP. TeqMate AI now connects to any stack AdOps, RevOps, business development, and product teams use (from SSPs, DSPs, and ad servers to BI [...]
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