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IAB Europe Appoints Sonia Carreno as Next Chief Executive Officer
IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today (23rd September, 2026) announced that Sonia Carreno, currently president of IAB Canada, has been appointed as the organisation’s chief executive officer elect, succeeding Townsend Feehan, [...]
NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising
NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...]
Azerion Unifies Publisher Supply Business Under Improve Digital
Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...]
VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns
Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...]
Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue
Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...]
SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr
SmartNews Japan, one of the country’s leading news platforms, has scaled its advertising business and driven revenue growth while maintaining a high-quality reader experience through its deployment of AppHarbr by GeoEdge. AppHarbr has centralised ad safety and quality management across [...]
Thrad Expands Into New San Francisco Headquarters
Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...]
TiVo Ads Chooses Happydemics for Brand Lift Measurement
Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...]
51Degrees Launches 51Did Digital Advertising Identifier
Precision data and technology company 51Degrees is launching a new digital advertising identifier that effectively enables privacy-forward interoperability across the digital advertising supply chain. By putting the appropriate measures in place that ensure the identifier cannot be considered personal data, the [...]
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