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xpln.ai Appoints Conor McHale as UK Sales Director to Drive Market Growth
Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint with the strategic appointment of Conor McHale as UK sales director. Conor McHale, [...]
Yahoo Broadens LiveRamp Integration for Authenticated Targeting in Canada & Europe
Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...]
Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers
Nextdoor, the neighbourhood network, today (10th July, 2026) announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, [...]
Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]
DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...]
Attekmi Introduces SSP VAST Handling & Validation
Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...]
Vevo Launches Nostalgia-Based Buying Capability
Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...]
Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Proving Data is a Creative Force
59A London is proud to announce the grand opening of its pioneering Sculpture Garden on Thursday, 9th July 2026.Breaking down the traditional barriers between mathematics and artistic expression, the public gallery serves as a physical environment designed to celebrate technology [...]
Adelaide Introduces the AU Ecosystem for Creative Partners
Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...]
Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...]
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