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Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power
Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]
Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem
Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]
Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region
Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [...]
Experian Maps UK’s Changing Living Patterns
New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by rising living costs, flexible working, and the desire for more space. Analysis from Experian has identified the key and emerging trends [...]
DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [...]
Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms
Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]
Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising
In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]
GoWit x Goldbach: Powering the Future of Retail Media in Switzerland
GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland. This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise [...]
Adnami and Digital Matter Partner to Bring High Impact Advertising to the Baltics
Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [...]
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