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LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals into Measurable Lower-Funnel Performance
LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns to inform lower-funnel performance advertising. Traditional [...]
AudioStack Expands Multi-Model Voice Orchestration, Welcoming Gradium as Latest Roster Partner
AudioStack, the agentic audio production platform for media and advertising, announced Gradium has been added to its roster of voice providers. The addition reflects AudioStack's ongoing investment in providing the largest and most complementary selection of voices, languages, and accents, [...]
Thrad's Inaugural Sponsored Intelligence Summit Sets the Terms for the Answer Economy
Thrad has published the takeaways from its inaugural Sponsored Intelligence Summit, an invitation-only programme which brought brand marketers, agency, and AI publishers together around a single proposition: that AI is not search, and that the answer, not a page of links, [...]
StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI
StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising. While AI adoption has become mainstream, the findings suggest a gap between ambition [...]
1 Campaign, 100+ Ads, 70% Engagement: Inside Wella's AI Audio Success with AudioStack
Azerion used AudioStack's agentic production platform to turn one script into 100 personalised audio ads across the UK — proof that AI-driven personalisation can move even a sensitive, hard-to-message category to act. New Wella's Nioxin Pro Clinical line saw 70% of [...]
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...]
Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM
Wrango, the healthcare marketing platform purpose-built for verified healthcare provider (HCP) activation and clinical measurement, and OpenX, The Intelligent SSP™, today (19th August, 2026) released results from a controlled test across specialty pharma campaigns that shows supply-side targeting — not [...]
Screencore Launches a New SSP to Advance Transparent Publisher Monetisation
Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designed to help publishers maximise inventory value through transparent auctions, premium demand access, and [...]
EXTE Continues its European Expansion with the Opening of a New Office in Germany
EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...]
Covatic Launches Smart Campaigns
Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]
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