IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...]

Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...]

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing.  Since 2020, Impact Plus has [...]

AI slop is on the rise and society is stooping to new lows, while the current trajectory of the technology is unsustainable. Is there a light at the end of the tunnel? Descending into an AI-slop dystopia  AI is front and [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced that the Science Based Targets initiative (SBTi) has officially approved its near-term, long-term, and net-zero emissions reduction goals. This milestone confirms that Ogury’s targets [...]

Ogury, leader nelle soluzioni pubblicitarie alimentate da dati esclusivi e fondate sul rispetto della privacy, annuncia oggi che la Science Based Targets initiative (SBTi) ha ufficialmente approvato i suoi obiettivi di riduzione delle emissioni a breve e lungo termine e il raggiungimento delle emissioni [...]

For the second consecutive year, HBAgency is proud to support a series of environmental cleanup initiatives in collaboration with Plastic Free, a leading Italian nonprofit committed to fighting plastic pollution. The 2025 campaign launches on June 8th, World Oceans Day, [...]

Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]

LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.  Having chosen Google Cloud as a partner because of its leading tools, including Google [...]