74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms... Around three quarters (74%) of marketers are using AI for content creation, according [...]
Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost
Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions of [...]
Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.
Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]
IAS Releases Inaugural Responsibility Report
Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]
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