ExchangeWire are delighted to announce the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2021. Following a record number of nominations for both of the free-to-enter categories this year, the [...]

The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but [...]

Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB [...]