Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching on publishers assessed; Tappx to launch CTV programmatic server-side ad insertion platform. Kinetic launches OOH behavioural planning platform Kinetic, one of the UK’s largest out of home (OOH) agencies, has announced the launch of its new behavioural audience planning platform, Journeys, in [...]
We Love PIE: 20 Predictions for 2020
It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which hasn’t been seen in over a decade. And it will have broad consequences for everyone. Below are my 20 predictions for the year ahead. 1. The PIE (programmatic-is-everything) doctrine takes hold 2020 will see a re-think of ‘programmatic’. For over a decade [...]
Predictions 2020: Publisher Monetisation
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher monetisation, which is facing ever-greater challenges in the privacy-first era, though this in turn leads to opportunities which could not previously be realised. Solving the holy trinity for publishersThe holy trinity of advertising in 2019 was trust, transparency and brand safety. [...]
How to be the Best at Drive-to-Store Advertising
In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gift is on. Last year, the UK was the highest spending market in Europe, with a huge £567 on average per person dedicated to Christmas shopping. This year, a majority of shoppers is expected to spend the [...]
Viewers Take Control of TV
Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India‘s regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To understand the expanding offering of TV in Southeast Asia, [...]
UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB UK’s Gold Standard; Tru Optik and Anzu.io announce multi-year exclusive agreement; Primis to support ID5 Universal ID; Illuma develops Peer Group Targeting technology; and PubNative acquires mobile advertising technology and development team from TVSMILES. UK advertising revenue to reach £24bn in [...]
Predictions 2020: Transparency
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chainMomentum has been growing around the demand for greater transparency in the supply [...]
Predictions 2020: TV, CTV & Streaming
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, with the landscape set to change drastically over the coming year with the proliferation of streaming platforms, and the continued growth of CTV viewership and solutions. AVOD to flourish, but danger for broadcastersAVOD will get its Pokémon GO moment in 2020, [...]
Predictions 2020: Audio
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, with the potential impact of voice, brand investment and audience engagement with this emerging medium all under consideration. More brand and publisher investmentIn 2020, more publisher brands will make their content available to people in audio format. With the battle for [...]
Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by 170%; ad standards organisations urge broader ID adoption; Vibenomics closes USD$5m (£3.9m) in seed funding. Programmatic spend to exceed USD$100bn (£77.7m) in 2019 In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s Programmatic [...]
