As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre
The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but it has certainly been dipped in a hot brew. The perceived lack of alternatives has worsened existing fractures in the media landscape and a succession of pivots, though many have been left wondering where to head next. Writing exclusively for ExchangeWire, [...]
Automation, its Impact on People & our Collective Responsibility
Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB Australia explains why this can cause significant strain, and how the launch of their new Mentorship Program aims to address this. Advertising businesses of all types have been experiencing rampant change over the past decade or so, much of it operationally [...]
