In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Opera Software woos China investors with mobile ad biz; Philippine publisher inks audience engagement partnership; Dentsu JaymeSyfu snags Unilever in Philippines; Sizmek hires ANZ head to push programmatic growth; and GroupM creates mobile lead role.
Opera Software woos China buyout with mobile ad biz
The mobile ad platform has received a NOK10.5bn (£847.09m) takeover bid from a Chinese [...]
Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM galvanises AU publishers in bid to improve viewability; J. Walter Thompson & Mirum launches social unit in Singapore; 37% of AU mobile consumers will accept ads for rewards; Mindshare appoints APAC investment chief; and Taiwan’s Appier gets chief data scientist.
Isobar China partners UnionPay to develop DMP [...]
Tags Ad SpendAd ViewabilityAdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingBig DataChinaDataData Management PlatformDemand Side PlatformfraudMarketerMobileProgrammaticPublisherSingaporeSocial MarketingSoutheast AsiaViewability
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers.
More importantly, last-click attribution is not in line with key business metrics, according to Ann Reilly and Jonathan Hardy, Adara’s vice president of international sales and Asia vice president of sales, respectively.
The executives jointly tackle this week’s Q&A exchange to discuss what needs to change for marketers in this region to enjoy the benefits that programmatic promises [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile ads in AU; and Tencent inks Dentsu partnership in China.
APAC search ad spend up 13%
Search advertising expenditure in Asia-Pacific climbed 13% in the third quarter this year, over the same quarter 2014, and 7% over the previous quarter.
The region’s growth [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Three Asian markets to see strong ad spend growth; APAC expenditure on audience data drops in Q3; Eyeota opens Tokyo office; Dentsu Aegis to acquire Band in Singapore & HK; and Move & Emma integration to beef up AU home campaigns.
Three Asian markets to see strong ad spend growth
Indonesia, India, and the Philippines will be the [...]
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need to get the ball rolling.
Programmatic, for one, plays an integral role in Kimberly-Clark’s goal to reach more customers over the next five years. Its brands currently touch some two billion consumers a day, and it is looking to increase [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBig DataBrandDigital MarketingMarketerMarketing TechnologyMedia BuyingMobileProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaStackViewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China partnership looks to increase user engagement; Adknowledge Asia gets new Indonesia head; MMA goes to ANZ; and MicroAd Singapore goes to town with Catalyst.red.
China’s Youku Tudou goes exclusive with RocketJump
In what the Chinese online video site is touting to be [...]
Tags AdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingChinaCross-ChannelJapanMarketerMedia BuyingMobileNew ZealandProgrammaticPublisherSingaporeSocial MarketingSocial TargetingSoutheast AsiaVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam mobile market a growing opportunity for brands; China video site offers native ads; Taiwan ad tech firm raises USD$23m; WPP Shanghai campus aims to create better group synergy; and Executive shuffles in AU among two FMCG firms.
Vietnam mobile market a growing opportunity for brands
An increasing number of consumers in Vietnam are turning on their smartphones for [...]
The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more consumers in Asia-Pacific than the US watch video daily on their mobile devices.
In this industry byliner, SpotX’s Asia-Pacific director of demand Christopher Blok discusses the importance of dedicating focus for video ads, rather than as an offshoot from desktop campaigns. He also highlights nagging challenges mobile advertisers still need to overcome, including real-time tracking of campaigns and ad viewability.
The mobile [...]
Japan’s programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability.
Delegates at ExchangeWire’s ATS conference in Tokyo this week identified key issues the local industry would need to resolve to drive the adoption of programmatic and its associated technology platforms.
During a discussion comprising local marketers, panellists stressed the importance of ad verification tools to ensure their campaigns [...]