Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior vice president of attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy [...]

Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business. Merkle’s appointment to handle the data and technology transformation brief [...]

The CEO and founder, Maciej Zawadziński is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins. With the change in management, the company will introduce a revamped product strategy that pushes Piwik PRO [...]

Hivestack, la empresa de tecnología de publicidad digital exterior programática (DOOH) líder a nivel mundial, anunció hoy (Marzo 3rd, 2023) su asociación con Winkel Media, la primera red de análisis de datos y medios digitales inteligentes de América Latina, con [...]

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]

The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world. The merger will introduce Skyrise as the lead brand and will [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]