In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu establishes digital business; and Adform opens offices in Singapore and Istanbul.
Telstra unveils online video platforms
The Australian telco has introduced two cloud-based online video platforms touted to help digital media companies stream, deliver, and distribute online video content more effectively.
Its Video [...]
With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in Asia-Pacific will need to be mindful of, explains Near CTO, Madhusudan Therani, in this week’s industry byliner.
In Asia-Pacific, location-based services are expected to grow at an estimated compound annual growth rate of 48.2% from USD$1.1bn (£778.1m) in 2013, to USD$11.3bn [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs by screens; Isobar opens up in Vietnam; AU users suffer ad overdose; and Matomy eyes Korea’s mobile ad market.
India to spend £5.24bn on ads
Advertisers in India are projected to fork out USD$7.41bn (£5.24bn) on ads this year, 11.3% more [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to drive new ad dollars; AU advertisers see gains from people-based marketing; Adskom eyes growth from India’s e-commerce market; QBE taps responsive web experience in ANZ; and Dentsu Aegis sees exec changes in Malaysia.
China to drive new ad dollars
Despite the ongoing economic slowdown in China, the Asian powerhouse is expected to be the top contributor [...]
The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed IOs are shifting to big data, predictive modelling, and real-time bidding. As a result, the typical agency hires are required to diversify to ensure they can not only keep up with, but also lead the charge in this changing environment.
The IPA have recently launched an admission programme designed to address this shift, offering paid internships to STEM (science, technology, engineering, [...]
On 15 March, Google announced their Analytics 360 Suite, referring to it as “an enterprise-class solution for a multi-screen world”. The new suite combines existing products with new and updated products to allow businesses to house all data and insights under one roof.
Google’s DMP, website testing, and data analysis and visualisation products are still in beta and come together with their revamped tag management offering, Google Analytics Premium (now Google Analytics 360) and Adometry, [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for Sky Go Linear; Rubicon Project and Mediaocean partner up; M&C Saatchi Mobile use Drawbridge; and Adyoulike goes in-feed native.
Google launches Analytics 360 Suite
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad spend climbs to AUD$5.9bn; Video ads more likely to move SEA viewers; Data Alliance eyes growth in Indonesia; China forecast to spend USD$40.4bn on digital ads; and Syndacast & Sojern ink data partnership.
AU ad spend climbs to AUD$5.9bn
Australia’s online ad spend made a significant climb in the fourth quarter of 2015 to close the [...]
No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and to use the necessary tools to measure the returns on their investment.
This is why Google’s attempts at building a walled garden in the advertising realm must be stopped, according to TubeMogul. The video ad services provider last week launched a global campaign, dubbed ‘Independence Matters’, detailing how Google was building walls to “secure [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asean marketers want more help in digital; SEA moving towards video ads; ZenithOptimedia takes Blue 449 to HK; Tencent partners OMG for China consumer insights; Millward Brown acquires Indian marketing analytics firm; and Dentsu buys majority stake in NZ agency.
Asean marketers want more help in digital
Marketers in Asean are calling for more help to support their digital [...]