Analytics
-
5 Tips APAC Marketers Should Consider in Data-Driven Targeting
Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making the art of marketing challenging. However, the volume of mobile data generated today has helped brands make smarter decisions about who they’re targeting and how they’re doing so, writes Nandita Pal, Near’s Southeast Asia and Hong Kong general manager. In this industry byliner, Pal highlights five things marketers in the region need to keep in mind when they embark on [...]
Tags Ad TechAdvertiserAnalyticsAPACBehavioural TargetingBig DataDataData OptimisationMarketerMedia BuyingMobile
-
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
Tags Ad ExchangeAd TechAd VerificationAgencyAnalyticsData ExchangeData Management Platformdata privacyEuropeFragmentationGermanyMarketing TechnologyMobileMobileMobile Ad ExchangeNetherlandsPrivate ExchangePrivate marketplaceProgrammaticPublisher ExchangeRTBStacktransparency
-
EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO.
EU Proposes that Google/Facebook Pay Publishers
The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which [...]
Tags Ad Exchangead fraudAdvertiserAnalyticsautomated guaranteedBrand SafetyDigital MarketingEuropeFacebookGermanygoogleMarketerMarketing TechnologymeasurementNative AdvertisingProgrammaticProgrammatic GuaranteedPublisherPublisher ExchangetransparencyUK
-
As Online Shopping Peaks, What’s the Future of CRM?
It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments. They anticipate that companies will reach out to them in the ways and at the times they prefer, with relevant and helpful content that responds to their real-time wants and needs. Adam Baker, MD, Sociomantic, (pictured below) argues that in order to deliver this highly personalised experience across multiple devices and channels, marketers must invest in a robust customer relationship [...]
Tags AnalyticsBehavioural TargetingDataMarketing TechnologyOnline MarketingProgrammatic
-
Five Common Pitfalls APAC Brands Make in Programmatic
While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry byliner, Chris Packman, The Exchange Lab’s Southeast Asia client services director, outlines five common errors marketers in Asia should avoid when they embark on their programmatic journey.
Programmatic has been a hot topic in advertising over the past few years, both [...]
Tags Ad TechAdvertiserAnalyticsAPACBehavioural TargetingBrandMedia BuyingMobileProgrammaticSoutheast Asia
-
IAB SG Want Marketers to Look Past Cost-Per-Click; Dentsu Reports 11.5% APAC Profit Growth
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB SG want marketers to look past cost-per-click; Dentsu reports 11.5% profit growth in APAC; Nine launches audience data products; GumGum adds AU publishers to visual ad platform; Amobee snags former Millennial Media MD; and Mindshare gets new APAC data & tech head.
IAB SG want marketers to look past cost-per-click
Tags Ad TechAdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingDataJapanmeasurementMobilePublisherSingaporeSoutheast AsiaTV
-
UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for tech-savvy consumers; and 80% of UK businesses fear being displaced by tech-focused competitors.
UK ad spend to continue rising
Based on their latest expenditure report, the Advertising Association/Warc predicts UK ad spend to grow by 4.2% [...]
Tags Ad SpendAd TechAnalyticsDataDigital MarketingfraudMobileMobileProgrammaticresearchTechnologyTV
-
More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
Tags Ad ExchangeAd TradingAd VerificationAd ViewabilityAgencyAnalyticsAttributionDigital MarketingDisplayEuropemeasurementMobileMobile Ad ExchangeNative AdvertisingPrivate ExchangeProgrammaticRTB
-
Bringing Unified Marketing Attribution to The Modern Marketer
In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA managing director, Quantcast collaborate on discussing the benefits of a unified marketing attribution model.
Traditional digital attribution solutions offered by many digital marketing tools leave marketers without a clear view of all factors influencing consumer decisions. As multi-touch attribution blends with traditional marketing mix modelling, marketers can now have a more comprehensive view of marketing effectiveness.
Today’s increasingly connected, multi-device world has [...]
Tags AnalyticsAttributionattributionattribution modelattribution modelling
-
Cars in Japan Targeted to Drive Campaigns
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups.
Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles based on their brand and model make. Using data analysis and artificial intelligence tools, the system then would be able to push custom ads – displayed on roadside billboards – to drivers [...]
Tags Ad TechAdvertiserAgencyAnalyticsAPACBehavioural TargetingBig DataData StorageJapanProgrammatic AudioPublisherVideo
Weekly roundups
Recent Posts
-
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing -
The Trade Desk IPO; Google Launch Messaging App -
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise? -
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads -
Buyers & Sellers Need 100% Transparency on Intermediary Fees
Recent Jobs
MediaGamma
Programmatic Sales Manager - London