Analytics
APAC Publishers Should Tap Advanced Analytics to Get Due Returns
Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath’s Asia-Pacific head of platforms Erin Chao discusses the merits of adopting advanced analytics tools and why standard data tools no longer are effective. Few industries have been disrupted as much as publishing in recent years, with industry players having to fight tooth and nail to secure revenues in a highly crowded [...]
Targeting 3.0: Could Cambridge Analytica Scandal Lead to More Balanced Age of Media Planning?
Sharing an office building with Cambridge Analytica, the Radiocentre team rapidly came to understand what it feels like to be at the centre of a data privacy scandal, writes Mark Barber, planning director, Radiocentre, exclusively for ExchangeWire. Just to get through the front doors of 55 New Oxford Street in Central London, the Radiocentre team had to weave through a swarm of paparazzi camped outside the building desperate to capture the best snap of the culpable Cambridge Analytica managers who [...]
Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered UK Market; Merkle Expands to MENA; and Sublime Skinz Launches Programmatic Guaranteed. Eastern Europe Is Biggest Growth Market for Mobile Advertising The IAB’s AdEx Benchmark 2017 Report forecasts the value of the mobile ad market at €48bn (£42bn) this year. Mobile continues [...]
APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media; Increased Pirated TV Boxes Threaten HK Subscription Video Market; Edelman Inks EDB Singapore Partnership to Research Predictive Tech; Dentsu Aegis Network Acquires Klip Desk; OpenX Opens Up in Singapore; TVSquared Tunes into AU Demand for Analytics; and ATS SG [...]
ATS SG 2018 Talks up Role of Data in Customer Engagement & Transparency
The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region’s ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a key enabler of almost every function within Carousell, a Singapore-based consumer-to-consumer (C2C) online marketplace. It offers valuable insights on who are likely buyers and sellers on the site and what the company needs to focus on when it launches in [...]
APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content; FIFA World Cup to Fuel APAC Ad Spend; Kantar Opens Singapore Analytics Lab; Dentsu Aegis Network Brings ‘People-Based’ Targeting to AU; and Nielsen Acquires AU Media Analytics Firm. APAC Biggest Contributor of Ad-Spend Growth Asia-Pacific is expected to be the biggest contributor of new ad dollars, [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]
Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers
Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there at the right time and the first thing jobseekers turned to, said its CMO Paul D’Arcy, in an interview with ExchangeWire. The recruitment site boasts some 200 million unique visitors a month, of whom [...]
Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid
Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day. Brands in the region increasingly are turning to video to better engage consumers. To do so effectively will require an understanding of nuances across the different markets, according to Henry Schenker, Asia-Pacific vice president of Innovid. The video marketing platform recently opened its second Asia-Pacific office in Singapore, [...]
Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; and Grapeshot Offers Contextual Data for Video. Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform After beta-testing since February this year, audience insights provider Quantcast is launching its platform Quantcast Choice, implementing the IAB Europe’s Transparency and Consent [...]
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