Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe.
DataXu entered the Asia-Pacific market last year upon the request of numerous multinational brands that were keen to deploy programmatic marketing in [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingChinaDataDigital MarketingJapanMarketerMedia BuyingProgrammaticPublisherRetargetingRTBSingaporeSoutheast Asia
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high mobile expectations; Nexmo offers API for brands to engage mobile audience; Singapore telco appoints new head of media sales.
VivaKi inks DMP deal with Tencent in China The Publicis Groupe subsidiary has inked a deal with Tencent that will see both companies develop [...]
Tags Ad ServerAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandChinaConnected TVData Management PlatformData StrategyMarketerMobileProgrammaticRetargetingSingapore
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings.
Cheryl Goh, global vice president of marketing for GrabTaxi, urged for more case studies and industry benchmarks so more could be understood about the RTB platform.
The taxi booking company took its first steps into programmatic a few months back, tapping the tool to purchase downloads as part of a promotional [...]
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon.
In an interview with ExchangeWire at the sidelines of the recent Festival of Media event in Singapore, Sunita Kaur, Spotify’s Asia managing director, said the company was constantly thinking about programmatic, but noted that the time was not right for it to adopt the model. “We don’t need it [...]
Tags AdvertiserAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataMedia BuyingMobileOnline videoProgrammaticProgrammatic VideoRetargetingRTBSingaporeSoutheast AsiaVideo
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with offline spend in the UK; Programmatic accounts for 45% of display; StickyADS appoints EMEA chief.
Facebook extends LiveRail to include in-app mobile display Facebook has opened another front with Google with the extension of its LiveRail video supply-side platform (SSP) to support [...]
Tags Ad NetworkAd TradingAdvertiserAnalyticsAudience BuyingCross-ChannelDataDemand Side PlatformDigital MarketingDisplayDSPEuropeExchange NewsFacebookFacebook DisplayFBXMedia BuyingMobileNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic PremiumProgrammatic VideoPublisherPublisher ExchangeresearchSocial TargetingSSPStackTrade bodies
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to programmatic to ensure its viability.
Chris Dobson executive chairman of The Exchange Lab, believes this impetus for change is driven by the lack of rich datasets and an erosion of ad revenue as the digital evolution continues to sweep across all media forms.
Despite the apparent resistance to change, TV and digital, in fact, shared several similarities, [...]
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve easy success.
ExchangeWire spoke with Bryan Melmed, global vice president of insights at Exponential Interactive, who championed the use of data intelligence and analytics to support advertising efforts and ad targeting campaigns.
But how are marketers wrongly using data? According to Melmed, brands are missing the point when it comes to understanding their baseline or the audience they should be focusing [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: China consumers more willing to give data for personalised service; Smartphones make up 72% of APAC impressions; Lowe Profero to set up Thai office; and AU digital media veteran joins APD.
China consumers more willing to give data for personalised service
New research from Microsoft revealed that 90% of Chinese consumers would tap IT tools to filter [...]
Viewability. It’s one of they key issues facing the online advertising industry, as brands – wary of getting scammed – ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it pays for online ad space. The IAB has attempted to lead the way, brokering an ‘industry-wide consensus’ that a viewable ad is one where 50% of the creative was served on screen for one second.
However, one of the world’s most recognisable [...]
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAnalyticsAudience BuyingBrandClick FraudContent verificationDigital MarketingDisplayEuropeFragmentationmeasurementMedia BuyingMedia ValuationOnline MarketingProgrammaticPublisherSSPTrade bodiestransparency
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling phrases such as ‘transparency’ to the core of the public industry discussion, as advertisers increasingly demand ROI.
ExchangeWire speaks with comScore to examine how it aims to help clean up the sector, post its WPP tie-up, as it addresses brand-side marketers over concerns about advertising fraud. As programmatic media buying continues to take dominance on digital media plans, advertisers are asking [...]