In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics have, in recent years, become synonymous with terms like algorithmic optimisation and unsupervised machine learning on big datasets. More often than not, analytics offerings are spoken of as self-serve platforms where marketers are able to generate actionable insights from their [...]

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Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data Marketplace in a privacy compliant, safe haven manner. Affinio’s ATON technology enables graph analytics on Snowflake’s data platform, empowering Snowflake customers with the ability to analyse and cluster massive sets of customer behavioural data and extract actionable insights. Behavioural data, such [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; ASOdesk raises USD$1M; and DoubleVerify Partners with Ad Council to Address COVID-19 Crisis. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding in Europe. DoubleVerify acquires Ad-Juster DoubleVerify, a leading independent platform for digital media measurement and analytics, has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and social media overtakes print to become the third-largest advertising channel. Adjust to expand APAC presence with USD$227m (£184m) investment Adjust, an industry leader in mobile measurement, fraud prevention and cybersecurity, has secured USD$227m (£184m) in funding to fuel its expansion into new [...]

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In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at pace, helping data scientists to bridge gaps between data and users. Data is more than a ‘nice-to-have’ for marketers; it’s the force that guides their every move. When asked which areas they expected to jump up the priority list this year, over half (55%) cited better use of data for targeting and segmentation, and two-fifths (42%) [...]

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ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers’ ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should brands be having with their agency partners in order to ensure that campaign results are communicated effectively? Katherine Munford: The industry challenges surrounding transparency have led to a lack of faith in basic performance data, with brands concerned about issues including [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes with Instagram Prompted Co-Founders’ Departure; Will Chinese Censorship Cause Internet to Split in Two? VPNs Keep Providing Access to Free Internet in China; and Adobe Unveils Virtual Analyst & New Audio Analytics Capabilities in Adobe Analytics. European Commission Writes ‘Code of Practice’ [...]

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Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath’s Asia-Pacific head of platforms Erin Chao discusses the merits of adopting advanced analytics tools and why standard data tools no longer are effective. Few industries have been disrupted as much as publishing in recent years, with industry players having to fight tooth and nail to secure revenues in a highly crowded [...]

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