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  • DoubleVerify Appoints Four Commercial Hires to Spearhead Growth Across EMEA

    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]

  • DoubleVerify Earns MRC Accreditation for Attention Measurement Solution

    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]

  • DV Study Underscores That Attention-Grabbing Ads are Key to Performance but Context is Key

    DoubleVerify, a leading digital media measurement, data, and analytics software platform today  (November 14th, 2022) releases its 2022 Four Fundamental Shifts in Advertising and Media report. Two years on from DV’s original report, this expanded edition analyses insights from over [...]

  • Crimtan Appoints New Chief Commercial Officer

    Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]

  • DoubleVerify Receives ISO 27001 Certification for Security Management

    DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]

  • DoubleVerify Launches New Attention Lab to Help Advertisers Maximise Campaign Performance

    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad [...]

  • Taptap Integrates with Hivestack Redoubling DOOH Access Through its Omnichannel DSP

    Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence.  With the addition of Hivestack, one of the [...]

  • Pixalate Survey Finds Reduction in Ad Fraud on Updated Apple iOS 16 Devices

    Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption rates surrounding Apple’s iOS 16, which debuted on September 16, 2022.*  Pixalate examined open programmatic ad sales on iOS devices from [...]

  • Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation

    Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its unified marketing measurement and optimisation, leveraging Adform’s ID Fusion solution.  This approach integrates first-party [...]

  • CDP: The Core of Communications Transformation

    On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]