Analytics

  • APAC Marketers Need to Get Measurement Right First

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  • Blockchain Will Require Shift in How Brands Market

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  • APAC Marketers Should Use Same Metrics to Compare Retargeting Results

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  • Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform

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  • 'APAC Telcos Sitting on Valuable Audience Data' Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla

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  • Why Marketers Need to Focus on the Customer in 2018

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  • Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

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  • India Marketers Need Documented CX Vision

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