Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights.
The Singapore-based startup taps artificial intelligence (AI) as well as tracks ad spend and performance metrics to deliver more robust targeting capabilities, according to K Wizdom CTO Sun Wenting. In this Q&A with ExchangeWire, Sun explains how the ad+platform aims to fill a dearth of tools to help marketers make sense [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality of online advertising; Mobile to dominate UK e-commerce; UK average CPM second-highest in Europe.
Record Spend for European Digital Advertising in 2015
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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu establishes digital business; and Adform opens offices in Singapore and Istanbul.
Telstra unveils online video platforms
The Australian telco has introduced two cloud-based online video platforms touted to help digital media companies stream, deliver, and distribute online video content more effectively.
Its Video [...]
With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in Asia-Pacific will need to be mindful of, explains Near CTO, Madhusudan Therani, in this week’s industry byliner.
In Asia-Pacific, location-based services are expected to grow at an estimated compound annual growth rate of 48.2% from USD$1.1bn (£778.1m) in 2013, to USD$11.3bn [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs by screens; Isobar opens up in Vietnam; AU users suffer ad overdose; and Matomy eyes Korea’s mobile ad market.
India to spend £5.24bn on ads
Advertisers in India are projected to fork out USD$7.41bn (£5.24bn) on ads this year, 11.3% more [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to drive new ad dollars; AU advertisers see gains from people-based marketing; Adskom eyes growth from India’s e-commerce market; QBE taps responsive web experience in ANZ; and Dentsu Aegis sees exec changes in Malaysia.
China to drive new ad dollars
Despite the ongoing economic slowdown in China, the Asian powerhouse is expected to be the top contributor [...]
The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed IOs are shifting to big data, predictive modelling, and real-time bidding. As a result, the typical agency hires are required to diversify to ensure they can not only keep up with, but also lead the charge in this changing environment.
The IPA have recently launched an admission programme designed to address this shift, offering paid internships to STEM (science, technology, engineering, [...]
On 15 March, Google announced their Analytics 360 Suite, referring to it as “an enterprise-class solution for a multi-screen world”. The new suite combines existing products with new and updated products to allow businesses to house all data and insights under one roof.
Google’s DMP, website testing, and data analysis and visualisation products are still in beta and come together with their revamped tag management offering, Google Analytics Premium (now Google Analytics 360) and Adometry, [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for Sky Go Linear; Rubicon Project and Mediaocean partner up; M&C Saatchi Mobile use Drawbridge; and Adyoulike goes in-feed native.
Google launches Analytics 360 Suite
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad spend climbs to AUD$5.9bn; Video ads more likely to move SEA viewers; Data Alliance eyes growth in Indonesia; China forecast to spend USD$40.4bn on digital ads; and Syndacast & Sojern ink data partnership.
AU ad spend climbs to AUD$5.9bn
Australia’s online ad spend made a significant climb in the fourth quarter of 2015 to close the [...]