Analytics
APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content; FIFA World Cup to Fuel APAC Ad Spend; Kantar Opens Singapore Analytics Lab; Dentsu Aegis Network Brings ‘People-Based’ Targeting to AU; and Nielsen Acquires AU Media Analytics Firm. APAC Biggest Contributor of Ad-Spend Growth Asia-Pacific is expected to be the biggest contributor of new ad dollars, [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]
Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers
Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there at the right time and the first thing jobseekers turned to, said its CMO Paul D’Arcy, in an interview with ExchangeWire. The recruitment site boasts some 200 million unique visitors a month, of whom [...]
Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid
Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day. Brands in the region increasingly are turning to video to better engage consumers. To do so effectively will require an understanding of nuances across the different markets, according to Henry Schenker, Asia-Pacific vice president of Innovid. The video marketing platform recently opened its second Asia-Pacific office in Singapore, [...]
Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; and Grapeshot Offers Contextual Data for Video. Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform After beta-testing since February this year, audience insights provider Quantcast is launching its platform Quantcast Choice, implementing the IAB Europe’s Transparency and Consent [...]
Personalisation: An Untapped Opportunity for APAC Marketers
Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-Pacific vice president and general manager, explains why brands in this region need to focus on interpreting user behaviour. Consumers have embraced multiple devices to the point where smartphones, activity trackers, and tablets have become the norm rather than the exception. According to Appier, the number of [...]
China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency; WPP & Dentsu Exchange Swap Shares in APAC Agencies; FTChinese Moves to Subscription Model Seeking New Revenue; and Innovid Opens Up in Singapore. China, Japan & Korea to Drive App Store Spend Consumer spending in app stores is projected to climb 92% from last year [...]
Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription Model, Unleashes Ads; AU Ads Possibly Violating Industry Codes; and Dentsu Buys Chilean Performance Agency. Malaysia Tops SEA for Ad Safety & Viewability Malaysia has the highest ad viewability rate and lowest brand safety risk for display ads amongst Southeast Asia markets. It [...]
APAC Marketers Need to Get Measurement Right First
Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may be wrong with their programmatic campaigns. “I would always start with measurement”, Attila Jakab, Infectious Media’s managing director, said in an interview with ExchangeWire. “What is the measure of success? What are you trying to achieve? And how can you come up with a better way of measuring that business goal?” Jakab said. “Once you have that [established] and the right measurement [...]
Blockchain Will Require Shift in How Brands Market
Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps instill trust amongst consumers, says Abhishek Pitti, CEO and founder of Nucleus Vision, which develops technologies that capture consumer data and build customer profiles. Its products include an Internet of Things (IoT) sensor system that is touted to be able [...]
Latest Posts
-
Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences -
Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting -
Weekly Focus: Google Makes £415m Move in China E-Commerce Market -
APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content -
How Will Programmatic Trading Evolve & What Attitudes Will Shape Its Future? Contribute to IAB's Industry Benchmark Survey