ExchangeWire PressBox
Articles by ExchangeWire
Screencore & Pixalate Build on Long-Standing Collaboration to Strengthen Programmatic Traffic Quality
Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, is highlighting its long-standing collaboration with Pixalate, a global platform for ad fraud protection, privacy, and compliance analytics. Over the course of their ongoing partnership, Screencore has leveraged [...]
Data Strategy Longevity is a Top Concern for 9 Out of 10 UK Marketing Leaders
New findings released today (2nd November, 2026) by Blis, part of T-Mobile Advertising Solutions, have highlighted marketing decision-makers’ concerns about the ongoing ability of their data strategies to keep pace with market demands. The research, conducted for Blis by Sapio Research [...]
Intent IQ Helps The Independent Increase Revenue by Nearly 30% Across ID-less Inventory
Intent IQ, a leader in identity resolution, today (29th October, 2026) announced results from its partnership with The Independent, a leading international digital news publisher. Using Intent IQ's Bid Enhancement solution, The Independent increased revenue by nearly 30%, CPMs by [...]
VIOOH Partners with Adams Outdoor to Expand Programmatic Access to Digital Billboards Across the US
Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation's largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United [...]
Financial Times Recognises Tappx for Sustained Growth in Europe
Tappx, a leading ad tech company offering multi-platform digital advertising solutions, ranks first among Spanish companies and third Europe-wide in the Advertising & Marketing category of Europe’s Long-Term Growth Champions 2027, a list prepared by the Financial Times in collaboration [...]
Fortune Greece 40 Under 40 for 2026: Markapp's Sotiris Oikonomou
Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the magazine’s annual selection of the new generation of Greek business leadership. The recognition arrives in the same month that VideoWeek’s [...]
Taboola Brings DeeperDive Answer Engine to Motorola Smartphones
Taboola, today (28th October, 2026) announced an industry-first partnership with Motorola, one of the world’s leading smartphone manufacturers, to bring Taboola’s DeeperDive answer engine directly to select moto g smartphones in the coming months. Through the partnership, Motorola will become the [...]
Cocie AI Launches Show-Level CTV Deals on Google DV360
Cocie AI, the contextual intelligence layer for connected TV, today (28th October, 2026) announced that its curated CTV deal packages are now available directly in Google Display & Video 360 (DV360), through its exclusive SSP partnerships. The packages give programmatic buyers [...]
Adform’s MCP Server Transforms Workflows for Omnicom Media & Publicis
Adform, the integrated advertising platform, today (28th October, 2026) shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers manage and optimise programmatic campaigns, the MCP Server is fundamentally changing how partners [...]
Popular Tradertalks
Latest Posts
-
The Stack: Advertising's Next Chapter -
Buying Sales or Renting Them: How Much of 11.11 is Incremental? -
Digest: OpenAI Brings ChatGPT Ads to Programmatic Buyers; Brave Faces Publisher Lawsuit Over AI Scraping -
Digest: #AskForNews Campaign aims to Bring Advertisers Back to News; Chord buys Zenlytic in $5m all-stock deal -
You Can Put a Price on Privacy
Follow ExchangeWire