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• Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™

  1 week ago News

  

  Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...]

  AdvertiserAgenciesTVYouTube

• Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media

  1 week ago News

  

  Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement. The offering [...]

  InventoryMeasurementRetail Media

• Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth

  2 weeks ago News

  

  Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...]

  Ad TechInventoryPerformanceRevenue

• IAB Europe Opens CTV Measurement Framework for Public Comment

  2 weeks ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...]

  CTVMeasurementTransparency

• Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America

  2 weeks ago News

  

  Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...]

  AppointmentLATAMOOHProgrammatic

• Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

  2 weeks ago News

  

  Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...]

  CampaignCreativeCurationMeasurement

• Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy

  2 weeks ago News

  

  Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...]

  ecommerceMarketing

• FreeWheel Launches New Partner Portal

  2 weeks ago News

  

  FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...]

  Product LaunchPublisherStreaming

• Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement

  2 weeks ago News

  

  Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...]

  Industry BodiesLegislationRegulation

• Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation

  2 weeks ago News

  

  Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...]

  Ad TechEnvironmentalPublisherRevenue