ExchangeWire PressBox
Articles by ExchangeWire
Adform Reinforces Commitment to Open Standards for Agentic Advertising
Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...]
Six Sells Team Up with Intelligent Assistance to Reduce Trade Press Reporting by More Than 80%
Six Sells, the leading executive visibility agency for people in media and advertising, has teamed up with Intelligent Assistance to overcome operational challenges and streamline reporting. Six Sells provides clients with tailored trade press reports that help them stay informed about [...]
xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning
xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]
Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows
Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...]
UniConsent Launches Privacy Portal, First-Party CMP Domains & Consent Audit Trail
UniConsent by Transfon, the IAB TCF-certified consent management platform, today (7th July, 2026) announced the general availability of three major product capabilities: a self-service Privacy Portal, first-party CMP domain hosting, and a Consent Audit Trail, alongside certified integrations with [...]
Readpeak Expands into Italy & Poland, Advancing European Market Leadership
Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...]
Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l'international
Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...]
IAB Europe’s AdEx Benchmark 2025 Report
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London. The report reveals that European digital advertising spend [...]
Fifty Launches AI Audience Interface for Brands
Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]
Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets
Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...]
Popular Tradertalks
Latest Posts
-
The Stack: AI Meets Reality -
IPA Q2 2026 Bellwether: What the Industry Thinks -
Digest: Publisher Ad Supply Drops 40%; Spotify Tests AI Chatbot for Premium Users -
On Signals, Cutting Twice, and What People (Really) Want -
Digest: OpenAI Ads Set to Miss Forecast by 90%; Disney+ Weighs Free Ad-Supported Tier
Follow ExchangeWire