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Social Commerce Surges 457% & AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals
New Captify (part of Verve) data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.
Relevant Digital Appoints Alex Fawcett as VP, Customer Success
Relevant Digital has appointed Alex Fawcett as VP, Customer Success. Alex will continue to lead the company’s Customer Success function and join Relevant Digital’s management team, bringing the customer perspective more directly into the company’s leadership as it continues to [...]
Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve certification under its Retail Media Certification Programme, marking a significant expansion of the initiative beyond retailers and Retail Media Networks.
Black Friday Ads Don’t Work Everywhere: Parallel Study Finds Brands Need to Target Viewers in the Right Needs State.
Black Friday is one of the most crowded weeks of the year for advertisers. But a new study suggests that much of the content available to them may be a poor fit for the customer watching it. For each of [...]
On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, today (6th October, 2026)announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.
Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV [...]
DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel
DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes [...]
DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today (5th October, 2026) announced the launch of attribution measurement for advertising on ChatGPT. Advertisers can now incorporate ChatGPT Ads as [...]
The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign
PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today (5th October, 2026) announced that The Media Shop, one of Singapore's leading independent media agencies, has run the first publicly announced agentic advertising campaign to come [...]
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