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Nexxen & Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering
Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen Discovery. By [...]
Six Sells Partners with Tickle to Help Brands Unlock the Power of Saveable Advertising
Six Sells, the leading executive visibility agency for people in media and advertising, has signed a partnership with Tickle Global, the pioneering saveable advertising technology business. The partnership will see Six Sells work with Tickle's senior leadership team to build executive [...]
Thrad Announces Inaugural Sponsored Intelligence Summit
Thrad, the AI-native advertising infrastructure platform, today (21st July, 2026) announced the inaugural Sponsored Intelligence Summit: a single-day, invitation-only conference at 10 York Road, London SE1 7ND, on Friday, 24 July 2026. The event brings together senior marketers, brand CMOs, [...]
Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026
Following the FIFA World Cup Final, Captify, the leader in Search Intelligence, has revealed new analysis showing the brands that won – and lost – consumers' attention during the tournament. Drawing from billions of real-time search signals across the open web, Captify's data [...]
Ogury Names Ben Chesters as Country Director UK
Ogury, the global ad tech company powered by Persona Intelligence, today (21st July, 2026) announced the appointment of Ben Chesters as country director UK. Chesters will lead Ogury's operations in the region and drive expansion of the company's audience intelligence and activation capabilities [...]
Around 70% of AI responses Recommend One Primary Brand - Captify UK Finds
Captify UK has released new research Prompt to Purchase: How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing brand discovery, product consideration, and purchase intent. The findings reveal that around 70% of [...]
VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership
Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...]
DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...]
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]
Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux
Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets. Mathieu brings deep ad [...]
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