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World Cup Advertisers Sitting on Untapped Media Value - Parallel Study Finds
The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]
New Research Reveals: Belonging in Britain 2026 - Modern Communities
Award-winning media agency MG OMD and Global, the Media & Entertainment group, have published new research that explores how identity, community, and connection are evolving across the UK, and what that means for marketers and media agencies. The research reveals that [...]
Nexxen Report Highlights ‘News-Avoiding Voters’ as Key, Often Overlooked Audience in 2026 Midterm Elections
Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...]
AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact
AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of 'The voice of the future: what the latest [...]
Locala Launches the 2026 Retail Insights Barometer: "New Retail at a Crossroads"
Locala, an advertising platform specialising in geolocation, presented the sixth edition of its "Retail Insights" report at the Cannes Lions festival. This new edition provides an overview of retail trends in France and internationally and analyses the profound changes reshaping [...]
xpln.ai Appoints Conor McHale as UK Sales Director to Drive Market Growth
Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint with the strategic appointment of Conor McHale as UK sales director. Conor McHale, [...]
Yahoo Broadens LiveRamp Integration for Authenticated Targeting in Canada & Europe
Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...]
Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers
Nextdoor, the neighbourhood network, today (10th July, 2026) announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, [...]
Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]
DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...]
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