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Articles by ExchangeWire

• Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

  3 weeks ago News

  

  Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...]

  DSPProgrammatic

• New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

  3 weeks ago News

  

  New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...]

  BrandsContextualResearchVideo

• Taboola Launches Realize+

  3 weeks ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.  Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]

  MarketerProduct LaunchTransparencyWalled Gardens

• DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

  3 weeks ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...]

  MeasurementMediaTransparencyVerification

• Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

  3 weeks ago News

  

  Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today (23rd April, 2026) announced that Clinch's ad-serving tags have been certified to run within OpenGlass's Advanced CTV Formats, beginning with pause ads, [...]

  CreativeCTVPersonalisation

• Firefly Expands Programmatic Capabilities Through Integration with VIOOH

  3 weeks ago News

  

  Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform.  The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...]

  DOOHDSPProgrammatic

• Pubstack Unveils 'Spark for Publishers' to End Publisher Inventory Commoditisation

  3 weeks ago News

  

  Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...]

  InventoryPublisherRevenue

• Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP

  3 weeks ago News

  

  Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which gives advertisers using Amazon DSP access to the UK's biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon [...]

  AmazonAudio

• Vevo Refines Upfront 2026 Strategy

  3 weeks ago News

  

  Vevo, the world’s leading music video network, announced its evolved approach to the 2026 Upfront season, introducing a strategy centred on bespoke, high-impact offerings that reflect the growing demand for more tailored brand solutions. As marketer needs continue to shift, [...]

  Display

• Thrad Is Now Live as an Advertiser Inside ChatGPT

  3 weeks ago News

  

  The AI advertising infrastructure company becomes one of the first to run its own sponsored campaign inside ChatGPT's suggestions programme Thrad, the advertising infrastructure provider for the AI ecosystem, has confirmed it is now live as an advertiser inside ChatGPT's sponsored [...]

  AIChatGPTPlatformsProduct Launch