In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]

In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...]

This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [...]

Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [...]

In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs. UK Data Bill Passes Without [...]

In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [...]

For the second consecutive year, HBAgency is proud to support a series of environmental cleanup initiatives in collaboration with Plastic Free, a leading Italian nonprofit committed to fighting plastic pollution. The 2025 campaign launches on June 8th, World Oceans Day, [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified CarbonNeutral® after a year-long process. This marks a significant milestone in the company’s global sustainability journey - one rooted in accountability, [...]

LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.  Having chosen Google Cloud as a partner because of its leading tools, including Google [...]