Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions
Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]
Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
On today’s ExchangeWire digest: Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features… Misleading consumers with unintentional greenwashing is a significant concern for many, with data from Ivalua indicating [...]
Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability
Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]
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