Taboola Introduces New AI-Powered Technology That Maximises Conversions from Native Ad Campaigns
Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions. This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]
Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising
As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]
ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]
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