Adnami has launched the beta version of its Model Context Protocol (MCP) server, allowing users to connect their Adnami accounts to their existing AI assistants and manage campaign workflows using natural language. The integration brings Adnami's capabilities into tools users already [...]

Stellar Ace, Singapore’s leading out-of-home (OOH) media company – working with advertising technology innovator, Adzymic, and online brokerage firm, Tiger Brokers – has successfully completed Asia’s first agentic OOH advertising campaign. This is the first of such applications of artificial [...]

Adform, the integrated advertising platform, today (28th October, 2026) shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers manage and optimise programmatic campaigns, the MCP Server is fundamentally changing how partners [...]

Picnic, the inventory quality platform for digital advertising, has launched Optimised PMPs: private marketplace deals that use placement-level quality data to decide which impressions to bid on, and how much they are worth, to hit a specific campaign objective. Buyers choose [...]

GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...]

Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 August, perhaps the most anticipated gaming trailer in history didn't [...]

In her latest column, Shirley Marschall looks at the pitfalls of planning, and the rush to get Q4 right...

The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...]

Nexxen, the advertising technology platform powered by unique data and media, announced today (23rd September, 2026) a new module from its flagship education initiative, Nexxen U. The module – Data for the Converged Media World – is designed to demystify [...]

ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...]