Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...]

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking [...]

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]

Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...]

Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific.  The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]

xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]

Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]

SuiteDSP, the AI-powered omnichannel demand-side platform built for transparent and efficient media buying, announced the expansion of its transparency framework with the introduction of Advanced Supply Path Controls, providing advertisers and agencies with greater visibility into inventory sourcing, supply-chain efficiency, [...]

Brands are serving up some powerful emotions at this year's World Cup, with AB InBev's "Cheers To Bars" generating the strongest positive emotional response among food and drink advertisers. That’s according to new data from creative intelligence platform DAIVID, which [...]