• How Tech Can Redefine the Big Match Experience for Sports Fans

    As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]

  • PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

    Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack.  With Broadsign already providing a centralised hub for its programmatic digital OOH [...]

  • Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation

    IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]

  • Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

    Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.  Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [...]

  • France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics

    Sojern, the leading digital marketing platform built for travel, shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring [...]

  • JCDecaux Launches the First Global Airport Programmatic DOOH Offer

    JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

  • MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform

    MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the [...]

  • Dentsu Partners with The GoodNet to Launch Ethical Media Index

    Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

  • OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library

    OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 1st, 2024) announced the newest advancement in its suite of cookieless targeting solutions. The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the [...]

  • Emodo & BRAVE Partner to Deliver Superior Creative & Higher-Performing Campaigns

    BRAVE and Emodo have entered into a strategic alliance to pair Emodo’s high-performing ad formats with BRAVE’s omnichannel SSP. For advertisers, the partnership will deliver greater campaign effectiveness as well as a new range of audiences to reach with personalised [...]