Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH
Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...]
Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign
Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...]











Follow ExchangeWire