Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control.  Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...]

Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format.  The campaign marks a significant milestone in digital [...]

SuiteDSP, a global omnichannel demand-side platform, announced the expansion of its programmatic buying capabilities as agencies and media teams prepare for increased competition across the US advertising market ahead of the 2026 midterm elections. The expanded capabilities are designed to give [...]

ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising.  Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...]

Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...]

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking [...]

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]

Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...]

Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific.  The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]