Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control. 

Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The challenge is making sure those rules are followed consistently across teams, markets, agencies, and platforms. 

Concord brings together two critical layers of media operations: historical campaign intelligence and deterministic operating rules. By analysing prior campaigns, Concord can surface recurring patterns, execution issues and proven approaches, allowing teams to carry forward what matters instead of starting each campaign from zero. 

In parallel, advertiser rules remain deterministic. Budgets, naming conventions, targeting requirements, brand safety standards, approval workflows, and media playbooks can be encoded directly into execution rather than left to manual interpretation. For global advertisers, this enables the same operating standards to be applied consistently across markets, teams, and agency partners. 

"Every campaign should make the next one better," said Nathan Venezia, co-founder and CEO of Concord. "Concord learns from what brands have already done, while making sure the rules they care about are applied every time. The goal is simple: smarter media buying without giving up control." 

Concord uses that context throughout campaign setup, monitoring, and optimisation, and directly executes campaign operations alongside agency teams. Advertisers retain supervision through their own rules, approvals, and controls, while Concord handles the operational execution across platforms.