Ecosystem maps are a popular navigational tool in the digital advertising industry, with one in particular being synonymous with the state of the industry. With the popularity of the LUMA landscape in the US market, it was noted that a European version would be of great value in navigating the complex European landscape.
All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing capabilities that exist today? Josh Ong, director, global marketing and communication, Cheetah Mobile outlines to ExchangeWire the developments we should expect to see in 2017.
Predicting is a notoriously foolish undertaking, but here’s an easy call: that mobile device that you’re reading [...]
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to adorn their shop front with the ‘video sold here’ sign. Writing exclusively for ExchangeWire, Alex Bornyakov, co-founder and CEO, VertaMedia explains why, when it comes to video strategy, acting in haste [...]
For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers seeking the best price typically have to request bids from multiple sell-side platforms, in a sequential waterfall.
By sending that impression to multiple networks simultaneously, however, header bidding technology helps [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts predict what to expect in video advertising in 2017.Three key video trends
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP open The Store in ANZ; and AdAsia unveil Moments in Thai.Spotify APAC tune up programmatic campaigns
The music streaming service says it has rolled out programmatic campaigns across several Asia-Pacific markets, including Singapore, Hong Kong, and Australia.
Their audio inventory was available [...]
Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas.
Publishers have been having a hard time. As consumer behaviour transforms for the digital age, they find themselves playing technology catch-up with their advertiser and agency customers. The publishers are under-armed and facing better-equipped rivals.
The scale of competition from Google and Facebook is unprecedented, together these ‘new’ market [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Deutsche Publisher wollen in Mobile investieren; Deutschland gegen den Trend bei mobiler Videonutzung; The Trade Desk expandiert in Hamburg; und Flashtalking und Tapad kooperieren.
Deutsche Publisher Studie von AOL
Mit einer umfassenden Studie nimmt AOL die deutsche Publisher-Landschaft ins Visier. Ergebnis: Deutsche Publisher setzen zunehmend auf Mobile und wollen im kommenden Jahr mehr in den Kanal investieren als bisher. Bereits jetzt gaben die befragten [...]
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance for its 10,000 clients globally.
In September 2016 Ve Interactive, the UK-based conversion and digital advertising company, with offices in 36 countries, announced the acquisition of Optomaton, an independent DSP, specialising in video, for €5.13m (£4.02m).
Adding a video DSP to Ve Interactive’s existing [...]
Consumers’ media habits are changing. Mobile media time – the time spent using a tablet or smartphone for things other than talking to people – is on the rise, and traditional TV viewing is in decline. However, the shift from one device to another doesn’t mean that people want something different from their content. In this piece, Jon Mowat (pictured below), managing director, Hurricane Media, explains that, while you should be considering data, you need to tell a good story first. [...]