Video

  • APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.

    APAC marketers still faced with disjointed customer touchpoints

    Providing an omnichannel customer experience remains wishful thinking, at least for [...]

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  • The Race Isn’t Over for Twitter

    Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong for Twitter, and discuss the functional improvements that need to be implemented in order to re-establish Twitter in the eyes of both consumers and media buyers.

    Twitter was the second of the current four major social networks to be [...]

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  • Is Facebook Really 'Connecting the World'?

    Facebook’s mission (quoted on the company’s Facebook page) is: “To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

    Connecting the world

    Mark Zuckerberg, Facebook founder and CEO, said last week (1 February, 2017): “Our mission to connect the world is more important now than ever. [...]

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  • Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

    On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies will have limited usage across YouTube from now on, to make way for mobile-first solutions.

    The move is off the back of Google’s claim that over 50% [...]

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  • The Future of Video: Working Towards Ubiquitous Programmatic TV

    With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming our way this year, particularly regarding video. As Rene Plug, chief strategy officer, Improve Digital explains to ExchangeWire, it’s no surprise that video will be the most important growth driver of programmatic ad revenue in 2017. And three segments in programmatic video will be the key drivers to this growth: in-stream and out-stream [...]

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  • Netflix Stock is Soaring

    Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix’s content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade promises to be even more tumultuous as internet TV surpasses linear TV. 

    In 2016, the disruptive giant Netflix generated USD$8.3bn (£6.8bn) in global streaming revenue (35% year-on-year growth) and finished the year with 93.8 million members – 19.0 million net additions versus 17.4 million [...]

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  • European Video Market Map Shows Growing Video Footprint Across the Region

    Ecosystem maps are a popular navigational tool in the digital advertising industry, with one in particular being synonymous with the state of the industry. With the popularity of the LUMA landscape in the US market, it was noted that a European version would be of great value in navigating the complex European landscape.

    Improve Digital heard the call to arms and have been producing their respected Read more

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  • What to Look for in 2017 Across Mobile, Video & AI

    All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing capabilities that exist today? Josh Ong, director, global marketing and communication, Cheetah Mobile outlines to ExchangeWire the developments we should expect to see in 2017.

    Predicting is a notoriously foolish undertaking, but here’s an easy call: that mobile device that you’re reading [...]

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  • Why a Video Strategy is Critical for Publishers

    When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to adorn their shop front with the ‘video sold here’ sign. Writing exclusively for ExchangeWire, Alex Bornyakov, co-founder and CEO, VertaMedia explains why, when it comes to video strategy, acting in haste [...]

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  • Header Bidding is Coming to Video – But Not Like You Think

    For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers seeking the best price typically have to request bids from multiple sell-side platforms, in a sequential waterfall.

    By sending that impression to multiple networks simultaneously, however, header bidding technology helps [...]

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