Video

  • Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Advertisers spend more on video ads than banner ads for the first time; Disks more popular for gaming than downloads; and Joint investment in physical and digital shopping.

    Advertisers spend more on video ads than banner ads for the first time

    Mobile now accounts for 43% of digital advertising, finds results from the

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  • Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; and Half of time spent consuming content is on digital.

    Europe a strong growth market for premium video

    Growth of premium video is continuing apace across all devices and platforms, with viewers particularly embracing live and TV-quality digital content, finds a new [...]

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  • How Marketers Can Navigate the World of Advanced Television

    As consumers are watching more and more content across multiple devices, advertisers are trying to figure out the best way to effectively find, and get in front of, valuable audiences with Advanced TV buying. Writing exclusively for ExchangeWire, Jay Prasad (pictured below), chief strategy officer, VideoAmp, talks about the challenges marketers face when it comes to budgets, measurement, data management, and the technology available to support a marketer’s Advanced TV buying strategy.

    Some would argue that the opportunity to market [...]

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  • Inventory Assurance & the Adoption of ads.txt

    The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, and the steps being made for inventory assurance in the industry.

    The ad tech industry is subject to a variety of fraud and inventory quality problems. Unauthorised reselling of inventory is one of these issues, a practice that sees [...]

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  • Smartphones Twice as Popular as PCs for Going Online; The Fastest-Growing Mobile Ad Formats

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphones twice as popular as PCs for going online; The fastest-growing mobile ad formats; and AI-powered Predictive Tech is Essential.

    Smartphones twice as popular as PCs for going online

    Twice as many adults use the internet on a smartphone than do on a desktop, as smartphones become the most popular device for [...]

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  • Understanding the Evolution of the Chinese Digital Video Landscape

    Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what Chinese netizens are keeping their eyes glued to, in the latest instalment from the China Expert series.

    Watching video online has long become part of the daily routine of internet users in China, a market in which 75% of internet users – a population of 548 million – are consumers of online videos.

    Video as the channel of choice 

    Understandably, video is now [...]

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  • Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video

    In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video’s DSP in its new home within Taptica, ExchangeWire speaks with Lauren Wiener, CEO of Tremor Video DSP, a Taptica company, about the acquisition and the future focus of the demand-side business.

    ExchangeWire: Was there a challenge of conflict of interest with [...]

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  • Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.

    Video fuels China digital ad spend

    Digital [...]

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  • AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to Indonesia; Maxus becomes Essence in Korea; and Social impacts SEA trust in financial brands.

    AU online ads hit £4.64bn

    Online ad spend in Australia has climbed 11.7% year-on-year to reach AUD$7.6bn (£4.64bn) in fiscal 2017, ended June 30.

    The “robust double-digit growth” helped [...]

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  • AirAsia Campaigns Put Humans & AI Together

    Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is needed to tell the story that connects customers.

    This approach helped power AirAsia’s campaigns, according to Kuo Chia-Fang, Oath’s Asia-Pacific media solutions senior director. The low-cost airline worked with Yahoo last year to roll out a campaign that aimed to create awareness of its flight network, frequencies, and ancillary services such as in-flight meal, hot seats, and baggage. It also wanted [...]

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