First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group to Acquire Video Technology Company Yospace; and IgnitionOne Experiences Continued Growth with Market-Leading Customer Intelligence Platform. First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity [...]
IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution; IAS & YouTube Brand Safety Solution Now Available for Advertisers; and Signal & Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad-Serving Platform. IAB Tech Lab Launches Podcast Measurement Compliance Program The IAB Technology Laboratory Podcast [...]
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector share with us their predictions for 2019. Here are some insights on trends to look for in the next few years. The growth will continue“2018 was a year of learning for programmatic buyers and sellers. Everyone became more aware of [...]
Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius Enriches Geotargeting Capabilities with Digital Element’s IP Intelligence Solution; Pixability Launches First of its Kind Partner Programme to Enhance Cross-Channel Video Ad Campaigns; and Sovrn Holdings, Inc. Acquires VigLink to Expand Suite of Products & Services for Publishers. Teads & Adform [...]
You don’t need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports’ nascent form was forged in the earliest arcade gaming tournaments in the 1970s, where players competed to win a patch declaring their prowess; presumably to be sewn onto an oversized distressed denim jacket. By the 1990s the notion of a ‘pro-gamer’ making money from prize winnings was established, but even then [...]
PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second quarter of 2018. Trends include the key role apps have had in driving mobile ad spend, the increasing use of private marketplaces (PMPs) by advertisers, and in-app fuelling mobile video, writes Roger Williams (pictured below), VP, international marketing, PubMatic, in this piece for ExchangeWire. Covering April to July 2018, the report straddled the pre- and post-General Data Protection Regulation (GDPR) environment, [...]
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data science is a crucial element for ensuring brand objectives are met against billions of data signals. In this piece for ExchangeWire, Dr Jon Morra, vice president, data science, Zefr, details the three components of data science in delivering those objectives for brands advertising on YouTube. We believe that advertisers and brands should be able to place [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print Remains Primary Channel; Alibaba Buys Stake in Digital Marketing Firm; Amobee Outbids Auction Competitors to Acquire Videology Assets; and Tencent Leads China Subscription OTT Video. AU Broadcasters Looking to Build Centralised Briefing Portal A group of free-to-air and pay TV broadcasters in [...]
APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain key challenges that need to be resolved. Furthermore, media buyers need to better understand audience behaviour so they can reach valuable and engaged audiences, according to Juliette Stead, Telaria’s Asia-Pacific vice president. In this Q&A with ExchangeWire, Stead notes that having strong demographic targeting options can address some concerns around accuracy and wastage, but urges the need for programmatic buyers to be [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to Increase; and Exponential Launches VDX Video Solution. On Trend with Location-Based Campaigns Location-based advertising has recently become popular, thanks to the ability to provide insights into consumer behaviour. According to a survey of 120 UK digital marketers conducted by GroundTruth in April 2018, [...]