Europe

  • Oracle Buys Moat; Google Considers Own Ad Blocker

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar ‘Dimension’ study.

    Oracle acquire Moat

    Oracle have been beefing up their digital advertising efforts with the acquisitions of BlueKai and Virtrue in the past. Now the company is buying themselves ad verification technology: Oracle have just announced the acquisition of Moat. [...]

    Read more

    Tags

  • Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New participants for TAG; Merkle buys Divisadero; and MediaMath starts Curated Market.

    Mobile is main driver of UK ad spend

    With almost half of UK internet time spent on smartphones, mobile is the main driver of ad spend in the UK, PwC has [...]

    Read more

    Tags


  • Yahoo & AOL to Become Oath; Superawesome Launch Content Targeting Tool

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content Targeting tool aimed at kids by Superawesome; New optimisation platform by Sticky; Tabmo-Teads integration; OMS monetises with Triton Digital; Wochit and AFP partner; Mozoo introduces new mobile video format; and Regional publishers support local news brands.

    Yahoo + AOL = Oath

    While the completion of Verizon’s acquisition has been dragging on for several months, not least because [...]

    Read more

    Tags

  • EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for Bitposter; Integral Ad Science Media Quality Report; and Signal launch customer identity solution.

    EU warns over US Privacy Shield Agreement

    The data exchange between the EU and the US may still not be legally secure, even after agreeing on the EU US Privacy [...]

    Read more

    Tags

  • Trend Spotting: Ad Tech Experts on the Main Talking Points at Ad Week

    Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and marketplace quality high on the event’s agenda, with the conversation concentrated on accountability and the pressing need to establish industry-wide safety standards. But in addition to brand safety, there was also a focus on boosting ad quality by ensuring ads [...]

    Read more

    Tags

  • Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve online ad experience; and Adobe unveils Advertising Cloud.

    Teads acquired by Altice

    Telco provider Altice is bumping up their portfolio with ad tech. The French multinational has just agreed to buy video ad marketplace Teads. The surprise announcement comes after [...]

    Read more

    Tags

  • New CEO for Rubicon Project; Sky Pushes Programmatic Platform

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon’s CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; VertaMedia start in the UK; Mediasmart open Paris office; and Insert integrate with Adobe.

    New CEO for Rubicon Project

    Rubicon Project have appointed a new CEO. Michael Barrett replaces founder Frank Addante at the helm of the ad tech provider.

    Barrett joins [...]

    Read more

    Tags

  • More Verification & Measurement at Facebook; Funding for LoopMe

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook open Atlas tools and cooperate with Meetrics; Funding for LoopMe; Partnership between Adbrain and Eyeota; Rocket Fuel check out Prague; and Ve Interactive with new CEO and funding.

    Facebook open Atlas tools, partner with Meetrics & launch fake news button

    Facebook acquired Atlas in 2013 – and duly retired the ad server at the end of last year. The ad tech company’s measurement [...]

    Read more

    Tags

  • PubMatic Extend Header Bidding; Mobile Ad Network Ranking

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile ad platform; YOC add subtitles to Facebook autoplay ads; adsquare partner with AOL; and Protected Media get TAG verified.

    PubMatic extend header bidding to mobile apps

    Five years ago, PubMatic launched their header bidding technology for desktop, and later extended to mobile web. Now the automation expert is taking their [...]

    Read more

    Tags

  • Amobee Buy Turn; Google Allow MRC Verification

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for TVSquared; European Expansion for Factual; Taptica open London office; Bidtellect and TripleLift partner; Adloox MRC-accredited; New supply for mediasmart; and S4M take over Netadge.  

    Turn acquired by Amobee

    Martech provider Amobee want to strengthen their foothold with a strategic acquisition of DMP and DSP Turn, the company has just announced. “As a part [...]

    Read more

    Tags