Today (29th September, 2026), VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more [...]

Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...]

Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early [...]

Clinch, the agentic operating system for omnichannel advertising, today (9th September, 2026) announced the appointment of Colin Cherry as vice president of growth, EMEA, and an office move and expansion, opening a new London hub in Soho. The moves [...]

Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, strengthening the company’s presence across Germany, Switzerland, and Austria as it continues to expand its European operations. Kerstin brings more than a decade of experience [...]

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]

In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk let certifications lapse, and Havas posting +2.5% organic growth [...]

Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets. Mathieu brings deep ad [...]

Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...]

Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...]