Europe

  • Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel’s automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD EMEA for Integral Ad Science.  

    Ad-Juster gets acquired by Innotech Capitals

    Ad-Juster wants to expand into international markets – and the acquisition by Innotech Capitals may just be the first step on the road to [...]

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  • The New ePrivacy-Regulation: The Most Important Changes

    A draft of a new ePrivacy regulation from the European Commission was leaked in December 2016. The final version (10/01/2017) has now been published as an official proposal from the EU Commission. The new regulation should replace the ePrivacy Directive 2002/58/EC and flanks the General Data Protection Regulation (GDPR), which comes into force on 25 May, 2018. Unlike the old ePrivacy Directive, the planned ePrivacy Regulation applies directly across all member [...]

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  • Ad Tech Funding in Decline; Ad Tech Renaissance Looming

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.

    Duopoly driving ad tech funding decline?

    According to data collated for the Financial Times by CBInsights and published in a recent article on [...]

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  • Methbot controversy; Native Advertising Grows Rapidly

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat. 

    Methbot controversy

    A recent news story first broken on Adexchanger has been discussed controversially this last week. Following the disclosure by fraud detection company WhiteOps that a Russian botnet is syphoning off millions of dollars from advertisers every [...]

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  • Neustar Under New Ownership; AppNexus Launches PreBid Video

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes off-platform; Ve Interactive buys Crave & Lamb; and BillFront receives funding.

    Neustar acquired by private investors

    US tech and communications company Neustar have been sold. A private investment group led by Golden Gate Capital have bought Neustar in a deal worth USD$1.83bn (£1.44bn), [...]

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  • It’s No Longer Good Enough to Tick ‘Brand Safety’ Off on a Checklist : Q&A with Angie French, Xaxis

    As we reflect on the past year, there have been a number of events that have impacted our industry; the ANA released their explosive report investigating non-transparent business practices in advertising; the Rio Olympics brought light upon the censorship within social media; the launch of Pokemon Go created a global frenzy, leading to artificial intelligence quickly becoming a hot topic of discussion; and we saw politics leveraged on a monumental scale through digital media.

    ExchangeWire sat down with Angie French, Xaxis [...]

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  • Rubicon Launch 'Project Awesome'; Integral Ad Science Open Sources SDK

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon Project tackle ad fraud; Integral Ad Science open source their SDK; Pixalate launch Video Seller Trust Index; S4M target travellers; New partnership between Liveramp and DoubleClick; AerServ and Mediaocean partner; Near integration with Oracle Data Cloud; and Triplelift and Adverline partnership.

    Rubicon’s ‘Project Awesome’

    Rubicon Project want to help consumers take matters into their own hands when it comes to dealing with annoying ads. The [...]

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  • Despite Global Variances in Programmatic, We’re All Moving in the Same Direction

    We can all agree the programmatic industry has, and will continue, to move at a rapid pace. In fact, programmatic ad spending is expected to take 63% of the digital display market by the end of this year, according to eMarketer. As Matthieu Betton (pictured below), European commercial director, Sojern, writes, there are very good reasons for this, as algorithms advance and continue to become more accurate, marketers will reap the benefits of sophisticated [...]

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  • Sintec Buys Operative; AppNexus IPO Already Under Way?

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta partners with Digital Cinema Media.

    SintecMedia buy Operative Media

    Israel-based SintecMedia snap up Operative Media in a bid to pool tools and bring together linear TV and digital ad sales. Effectively creating a unified software solution that will run ads across devices [...]

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  • A Tighter Rein on Programmatic: German Code of Conduct

    From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards that will ensure the growth and development of programmatic. The German ‘Code of Conduct Programmatic Advertising’ is born. ExchangeWire speak with some of the signatories.

    In a market where publishers have traditionally been strong and private deals have been coveted, it has taken [...]

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