Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and OTT applications.  Thanks to a bespoke Didomi CMP, CTV app publishers are now able to integrate a compliant and performant consent architecture into their video on demand (VoD) experiences, whether they are subscription-based (SVoD) or advertising-based (AVoD).     Connected TV advertising: The next [...]

Read more

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ ad revenue monitoring and optimisation, interviewed 60 European top-performing publishers on what will be at stake for them during this year and shared the findings on their website. The challenges and opportunities that await publishers can be summarised in three [...]

Read more

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep an eye on them. The 17 cut across the sweet spots of ad tech right now: privacy, ID, context, measurement, emerging channels (gaming mostly), and shopping commerce.   1. Zeotap It’s been a stellar year for Zeotap. The company to date has done [...]

Read more

Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for Broadcasters, the segment is still capable of not just reviving itself, but revolutionising ad tech at large. In this exclusive article, Maria Flores Portillo (pictured below), general manager EMEA at Amobee, outlines how Broadcasters could shake up adland. European Broadcasters are [...]

Read more

In today’s ExchangeWire news digest: the EU’s head of digital-policy reveals plans for new regulations against US tech leaders; the government of India is expected to demand that e-commerce firms share their source codes to create a level playing field; and the UK announces it is removing Huawei from its plans for a 5G network.   EU to tighten rules around GAFA   After years of friction between US tech powerhouses and the European Union, the international authority has announced that it is taking [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax acquires ad tech start-up MediaGamma; IAB Europe launches its Digital Advertising Effectiveness Measurement Framework; and the Future Interfaces Group at Carnegie Mellon University develop WorldGaze to improve AI contextual awareness.   Amazon plans major cuts to affiliate commission rates in coming days E-commerce [...]

Read more