CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]

In today’s ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon’s ad business increases to almost USD $7bn; and TikTok announce plans for a European Transparency and Accountability Centre.   Twitter acquire Scroll as [...]

In today’s ExchangeWire news digest: Gray Television acquire 17 of Meredith’s TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]

Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ [...]

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for [...]

In today’s ExchangeWire news digest: the EU’s head of digital-policy reveals plans for new regulations against US tech leaders; the government of India is expected to demand that e-commerce firms share their source codes to create a level playing field; [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]