Europe

  • Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve online ad experience; and Adobe unveils Advertising Cloud.

    Teads acquired by Altice

    Telco provider Altice is bumping up their portfolio with ad tech. The French multinational has just agreed to buy video ad marketplace Teads. The surprise announcement comes after [...]

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  • New CEO for Rubicon Project; Sky Pushes Programmatic Platform

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon’s CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; VertaMedia start in the UK; Mediasmart open Paris office; and Insert integrate with Adobe.

    New CEO for Rubicon Project

    Rubicon Project have appointed a new CEO. Michael Barrett replaces founder Frank Addante at the helm of the ad tech provider.

    Barrett joins [...]

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  • More Verification & Measurement at Facebook; Funding for LoopMe

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook open Atlas tools and cooperate with Meetrics; Funding for LoopMe; Partnership between Adbrain and Eyeota; Rocket Fuel check out Prague; and Ve Interactive with new CEO and funding.

    Facebook open Atlas tools, partner with Meetrics & launch fake news button

    Facebook acquired Atlas in 2013 – and duly retired the ad server at the end of last year. The ad tech company’s measurement [...]

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  • PubMatic Extend Header Bidding; Mobile Ad Network Ranking

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile ad platform; YOC add subtitles to Facebook autoplay ads; adsquare partner with AOL; and Protected Media get TAG verified.

    PubMatic extend header bidding to mobile apps

    Five years ago, PubMatic launched their header bidding technology for desktop, and later extended to mobile web. Now the automation expert is taking their [...]

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  • Amobee Buy Turn; Google Allow MRC Verification

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for TVSquared; European Expansion for Factual; Taptica open London office; Bidtellect and TripleLift partner; Adloox MRC-accredited; New supply for mediasmart; and S4M take over Netadge.  

    Turn acquired by Amobee

    Martech provider Amobee want to strengthen their foothold with a strategic acquisition of DMP and DSP Turn, the company has just announced. “As a part [...]

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  • Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply platform for SoundCloud; Eyeota partner with MeritDirect; OpenX and PCH partnership; GeoEdge provide QA testing; and Bitposter team up with Kinetic and JCDecaux.

    Record-breaking revenue for Teads

    Good news for video ad tech provider Teads. The Luxembourg-based company raked in USD$200m (£160m) in 2016, representing 39% growth year-on-year.

    According to Real-Time Daily, Teads’ revenue growth was driven [...]

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  • Leadership Change at Sizmek; InMobi Partners with Adsquare

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare partner; Yieldify Conversion Platform; Hootsuite acquire AdEspresso; and Spotad land USD$3.5m (£2.8m) in funding.

    Sizmek CEO leaves

    Leadership changes at Sizmek. The ad tech provider is losing their CEO. After helming Sizmek for the last three years, Neil Nguyen is leaving the company.

    Nguyen will be replaced by Mark Grether. The co-founder and COO of Xaxis is taking [...]

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  • AppNexus Partners with Index Exchange; New Data Hub at Sizmek

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek Data Hub; Rubicon Project team up with Tapad; Partner Solutions Program at Ooyala; and New CRO for SpotX.

    AppNexus partners with Index Exchange, signs over 260 publishers

    With the arrival of support for server-to-server integrations, AppNexus expands its collaboration with Index Exchange on header bidding. From a partnership between the two ad tech providers that promised [...]

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  • Viant Buys Adelphic; Superawesome Plans IPO

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate with Pacific Data Partners.

    Adelphic acquired by Viant

    Almost a year ago, ad tech company Viant was acquired by Time Inc. Eleven and a half months later, Viant make a takeover of their own: The Time Inc. subsidiary have just announced the acquisition of [...]

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  • Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel’s automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD EMEA for Integral Ad Science.  

    Ad-Juster gets acquired by Innotech Capitals

    Ad-Juster wants to expand into international markets – and the acquisition by Innotech Capitals may just be the first step on the road to global expansion. The San Diego-based [...]

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