Europe

  • Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply platform for SoundCloud; Eyeota partner with MeritDirect; OpenX and PCH partnership; GeoEdge provide QA testing; and Bitposter team up with Kinetic and JCDecaux.

    Record-breaking revenue for Teads

    Good news for video ad tech provider Teads. The Luxembourg-based company raked in USD$200m (£160m) in 2016, representing 39% growth year-on-year.

    According to Real-Time [...]

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  • Leadership Change at Sizmek; InMobi Partners with Adsquare

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare partner; Yieldify Conversion Platform; Hootsuite acquire AdEspresso; and Spotad land USD$3.5m (£2.8m) in funding.

    Sizmek CEO leaves

    Leadership changes at Sizmek. The ad tech provider is losing their CEO. After helming Sizmek for the last three years, Neil Nguyen is leaving the company.

    Nguyen will be replaced by Mark Grether. The co-founder and COO of Xaxis is taking [...]

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  • AppNexus Partners with Index Exchange; New Data Hub at Sizmek

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek Data Hub; Rubicon Project team up with Tapad; Partner Solutions Program at Ooyala; and New CRO for SpotX.

    AppNexus partners with Index Exchange, signs over 260 publishers

    With the arrival of support for server-to-server integrations, AppNexus expands its collaboration with Index Exchange on header bidding. From a partnership between the two [...]

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  • Viant Buys Adelphic; Superawesome Plans IPO

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate with Pacific Data Partners.

    Adelphic acquired by Viant

    Almost a year ago, ad tech company Viant was acquired by Time Inc. Eleven and a half months later, Viant make a takeover of their own: The Time Inc. subsidiary have just announced the acquisition of [...]

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  • Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel’s automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD EMEA for Integral Ad Science.  

    Ad-Juster gets acquired by Innotech Capitals

    Ad-Juster wants to expand into international markets – and the acquisition by Innotech Capitals may just be the first step on the road to [...]

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  • The New ePrivacy-Regulation: The Most Important Changes

    A draft of a new ePrivacy regulation from the European Commission was leaked in December 2016. The final version (10/01/2017) has now been published as an official proposal from the EU Commission. The new regulation should replace the ePrivacy Directive 2002/58/EC and flanks the General Data Protection Regulation (GDPR), which comes into force on 25 May, 2018. Unlike the old ePrivacy Directive, the planned ePrivacy Regulation applies directly across all member [...]

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  • Ad Tech Funding in Decline; Ad Tech Renaissance Looming

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.

    Duopoly driving ad tech funding decline?

    According to data collated for the Financial Times by CBInsights and published in a recent article on [...]

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  • Methbot controversy; Native Advertising Grows Rapidly

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat. 

    Methbot controversy

    A recent news story first broken on Adexchanger has been discussed controversially this last week. Following the disclosure by fraud detection company WhiteOps that a Russian botnet is syphoning off millions of dollars from advertisers every [...]

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  • Neustar Under New Ownership; AppNexus Launches PreBid Video

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes off-platform; Ve Interactive buys Crave & Lamb; and BillFront receives funding.

    Neustar acquired by private investors

    US tech and communications company Neustar have been sold. A private investment group led by Golden Gate Capital have bought Neustar in a deal worth USD$1.83bn (£1.44bn), [...]

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  • It’s No Longer Good Enough to Tick ‘Brand Safety’ Off on a Checklist : Q&A with Angie French, Xaxis

    As we reflect on the past year, there have been a number of events that have impacted our industry; the ANA released their explosive report investigating non-transparent business practices in advertising; the Rio Olympics brought light upon the censorship within social media; the launch of Pokemon Go created a global frenzy, leading to artificial intelligence quickly becoming a hot topic of discussion; and we saw politics leveraged on a monumental scale through digital media.

    ExchangeWire sat down with Angie French, Xaxis [...]

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