In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has released its full 2022 AdEx Benchmark Report following the release of the study highlights in May. Now in its seventeenth year, the report is the definitive [...]

MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [...]

Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. [...]

ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [...]

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year. Coinbase sued for crypto [...]

IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [...]

IAB Europe confirmed today (March 15th, 2023) that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s action plan. IAB Europe’s action plan was unexpectedly validated by the APD on January 11th, 2023, with a six-month deadline for [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the appointment of Laetitia Zinetti as regional vice president for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region. With [...]