Europe

  • Online Dominates European Advertising; Ligatus Launches in UK

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad Sciences partners with The Trade Desk; and TabMo launches in US.

    European online advertising continues to trump TV advertising

    According to IAB Europe, online advertising in Europe showed double-digit growth in 2016. With €41.8bn in ad spend, online advertising has [...]

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  • Rubicon vs Guardian; PulsePoint Partners with BPA

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé Nast France partner; Rocket Fuel introduce anti-malvertising platform; and VertaMedia and Fraudlogix partner.

    Rubicon hit back at Guardian

    The conflict between Rubicon Project and the Guardian over lack of transparency regarding fees and revenues from advertising goes to round 2. After the [...]

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  • Growth at OpenX; SuperAwesome Get Certified

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids’ platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad Science speak more languages; Retail segments from GfK and Eyeota; MediaIQ launch AiQx; and New CEO for Improve Digital.

    Massive growth for programmatic at OpenX

    Programmatic direct deals are booming for OpenX. According to the marketplace provider, OpenX’s programmatic direct revenue grew [...]

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  • AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by RadiumOne; Funding for Yieldify; Programmatic podcasts by DAX; and Meetrics Viewability Benchmarks.

    Massive technology deal for AppNexus with publisher Axel Springer

    German publishing house Axel Springer Verlag says bye-bye to Google’s ad server and switches allegiance to AppNexus. Starting next year, the [...]

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  • Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4 and Innovid personalise audio ads; Viewability Measurement by comScore; IAB Video Ad Format survey; Sourcepoint receive ePrivacyseal; Rocket Fuel and IBM partner; and TwentyCi and Equifax collaborate.

    Management buyout puts halt to Ve Interactive wind-down

    A last minute rescue attempt has saved ad tech provider Ve Interactive from insolvency. After briefly going into administration, a management buyout was [...]

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  • Oracle Buys Moat; Google Considers Own Ad Blocker

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar ‘Dimension’ study.

    Oracle acquire Moat

    Oracle have been beefing up their digital advertising efforts with the acquisitions of BlueKai and Virtrue in the past. Now the company is buying themselves ad verification technology: Oracle have just announced the acquisition of Moat. [...]

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  • Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New participants for TAG; Merkle buys Divisadero; and MediaMath starts Curated Market.

    Mobile is main driver of UK ad spend

    With almost half of UK internet time spent on smartphones, mobile is the main driver of ad spend in the UK, PwC has [...]

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  • Yahoo & AOL to Become Oath; Superawesome Launch Content Targeting Tool

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content Targeting tool aimed at kids by Superawesome; New optimisation platform by Sticky; Tabmo-Teads integration; OMS monetises with Triton Digital; Wochit and AFP partner; Mozoo introduces new mobile video format; and Regional publishers support local news brands.

    Yahoo + AOL = Oath

    While the completion of Verizon’s acquisition has been dragging on for several months, not least because [...]

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  • EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for Bitposter; Integral Ad Science Media Quality Report; and Signal launch customer identity solution.

    EU warns over US Privacy Shield Agreement

    The data exchange between the EU and the US may still not be legally secure, even after agreeing on the EU US Privacy [...]

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  • Trend Spotting: Ad Tech Experts on the Main Talking Points at Ad Week

    Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and marketplace quality high on the event’s agenda, with the conversation concentrated on accountability and the pressing need to establish industry-wide safety standards. But in addition to brand safety, there was also a focus on boosting ad quality by ensuring ads [...]

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