In today’s ExchangeWire news digest: the EU’s head of digital-policy reveals plans for new regulations against US tech leaders; the government of India is expected to demand that e-commerce firms share their source codes to create a level playing field; and the UK announces it is removing Huawei from its plans for a 5G network.   EU to tighten rules around GAFA   After years of friction between US tech powerhouses and the European Union, the international authority has announced that it is taking [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax acquires ad tech start-up MediaGamma; IAB Europe launches its Digital Advertising Effectiveness Measurement Framework; and the Future Interfaces Group at Carnegie Mellon University develop WorldGaze to improve AI contextual awareness.   Amazon plans major cuts to affiliate commission rates in coming days E-commerce [...]

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