GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...]

Ahead of the biggest shopping event of the year, new data from Captify (part of Verve), the leader in Intent Intelligence, finds that  search interest in Black Friday is building from October as consumers increasingly use LLMs alongside traditional search [...]

DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the release of its 2026 Global Insights Report, Scroll, Stop, and Shop: Walled Garden Trends. The report examines how social and [...]

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (24th September, 2026) released its 2026 Impact of AI on Digital Advertising Report, revealing how AI is becoming increasingly embedded across advertising operations as organisations move [...]

NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...]

In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]

New findings from DoubleVerify found that nearly half of UK consumers use ad blockers, while the majority have opted out of cookie tracking. The findings are based on a DV-commissioned global survey of 22,000 consumers across 22 markets, examining attitudes toward [...]

StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising.  While AI adoption has become mainstream, the findings suggest a gap between ambition [...]

As brands prepare for the annual Back to School shopping season, Captify (part of Verve), the leader in Search Intelligence, has revealed new analysis showing that Back to School has evolved into two distinct consumer journeys, each with different audiences, [...]

This week, AI’s growing influence on search and advertising collided with mounting legal pressure on Big Tech, while agency groups continued to reshape their businesses for an AI-first future. In today’s MadTech Daily, we look at the Houthis claiming [...]