ExchangeWire PressBox

Articles by ExchangeWire

• EXTE Launches Beyond Click, its New Approach to More Efficient & Guaranteed Performance

  4 weeks ago News

  

  EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]

  BrandsMeasurementPerformanceProduct Launch

• Taboola Launches Realize ID

  4 weeks ago News

  

  Taboola today (23rd September, 2026) announced the launch of Realize ID, a sophisticated unified mapping offering designed to help performance marketers capture and act on open-web intent as soon as it emerges. This identity offering has already driven up to [...]

  DataMarketerOpen Web

• Global Launches Ad-Free Radio on Global Player

  4 weeks ago News

  

  Global, the media & entertainment group, has today (23rd September, 2026) announced the launch of Radio Plus, giving audiences more choice and a new way to enjoy the same great live radio from the UK’s best-loved music brands, just with [...]

  AudioPodcastRadio

• Nexxen U Launches 'Data for the Converged Media World'

  4 weeks ago News

  

  Nexxen, the advertising technology platform powered by unique data and media, announced today (23rd September, 2026) a new module from its flagship education initiative, Nexxen U. The module – Data for the Converged Media World – is designed to demystify [...]

  AudienceCampaignDataPublisher

• IAB Europe Appoints Sonia Carreno as Next Chief Executive Officer

  4 weeks ago News

  

  IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today (23rd September, 2026) announced that Sonia Carreno, currently president of IAB Canada, has been appointed as the organisation’s chief executive officer elect, succeeding Townsend Feehan, [...]

  AdvertisingAppointmentDigital Marketing

• NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising

  4 weeks ago News

  

  NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...]

  CTVDataResearch

• Azerion Unifies Publisher Supply Business Under Improve Digital

  4 weeks ago News

  

  Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...]

  MonetisationOptimisationProduct Launch

• VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns

  4 weeks ago News

  

  Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...]

  DOOHMedia buyingPerformanceProgrammatic

• Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue

  4 weeks ago News

  

  Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...]

  AdvertisingInventoryOptimisationProgrammaticPublishing

• SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr

  4 weeks ago News

  

  SmartNews Japan, one of the country’s leading news platforms, has scaled its advertising business and driven revenue growth while maintaining a high-quality reader experience through its deployment of AppHarbr by GeoEdge. AppHarbr has centralised ad safety and quality management across [...]

  ad revenueAPACJapanSecurity