Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]

Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]

As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove.  The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]

Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack.  With Broadsign already providing a centralised hub for its programmatic digital OOH [...]

On today’s news digest: Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT  Out-of-home (OOH) advertising is booming in Australia: it saw an increase of 9.26% on net media revenue for [...]

It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their [...]

Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced a partnership between its programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia, the major out-of-home (OOH) media company in Brazil, with more than 64,000 [...]

In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]