Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...]

Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC a faster way to create and deploy interactive, playable advertising across gaming, digital, [...]

New Captify (part of Verve) data shows gaming in the UK is becoming a powerful commerce and brand discovery channel, with highly engaged gamers turning in-game experiences and items, like fashion and vehicles, into real-world searches and purchases.  While major releases [...]

ChinaJoy 2026, themed "Level up with AI", spotlighted the impact of AI on gaming. iion's Zach Jiang shares his key takeaways from the event.

The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN...

Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player...

Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world's biggest titles, announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at [...]

impact.com, the global infrastructure for partnership-driven commerce, today announced on 1st June, 2026 that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. 

Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, today (23rd April, 2026) announced continued expansion of its global Brand Partnerships [...]