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  • AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform

    AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement.  The comprehensive InGamePlay SDK gives [...]

  • APAC’s Biggest Programmatic Trends for 2024 

    In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

  • Exploring the Booming Landscape of In-Game Advertising

    Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

  • Advertising in Gaming 2024 - Q&A with WeGame2

    In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead. What are the key industry [...]

  • AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

    AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]

  • NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

    NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

  • AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation

    AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]

  • Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem 

    In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

  • Bidstack Team Up with AtPlay in the Nordic Market

    Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

  • What's Making MENA Tick?

    We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]