17 European Ad Tech Companies that Will Have A Big 2021
There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep an eye on them. The 17 cut across the sweet spots of ad tech right now: privacy, ID, context, measurement, emerging channels (gaming mostly), and shopping commerce. 1. Zeotap It’s been a stellar year for Zeotap. The company to date has done [...]
Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform. Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent [...]