NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference
NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]
Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem
In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]
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