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  • In-Play Ads Most Exciting Format for Games in 2021

    In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed [...]

  • 2021 Predictions: Mobile and In-Game

    Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year’s unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends [...]

  • 17 European Ad Tech Companies that Will Have A Big 2021

    There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

  • Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™

    Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]