In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; S4Capital merges with Circus Marketing; Ebiquity acquires Digital Decisions. Tremor International acquires Unruly Tremor International Ltd has announced that it has reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The transaction is expected to be financially beneficial [...]

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Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome’s enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite cookie attribute on Chrome has the potential to break adtech in the short term, as many companies are not prepared for this change. But as it allows Google to give users the power to cleanly block tracking cookies, it may [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. The topic dominated 2019, following the release of the ICO’s update report on ad tech and real-time bidding in June, and is set to continue at the forefront of industry conversation in 2020 with the implementation of the California Consumer [...]

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In June this year, The Information Commissioner’s Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted “systemic concerns” surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday 19th November, as the six-month window of engagement with the DPA draws to a close, ExchangeWire spoke with Simon McDougall (pictured below), executive director for technology and innovation at the ICO, to discuss where progress has been made from the [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]

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As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following Safari’s lead, Mozilla’s browser released a feature automatically blocking third-party cookies for 100% of their user base. As one of the most popular browsers in Germany [...]

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Through all the uncertainty caused by the necessary pivot towards a fully privacy-compliant ecosystem, one thing is becoming clear: contextual is set to play a more prominent role in the advertising toolkit. Writing exclusively for ExchangeWire, Mike Klinkhammer (pictured below), director of ad sales – EU, eBay, discusses how contextual has evolved from traditional beginnings to a modern and sophisticated targeting method, and why its implementation should be seriously considered. In the past 20 years, technology has transformed the way we [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and AdQuick announce partnership; Merkle combines digital and customer analytics; and CMO Council publishes customer loyalty study. IAB & IAB Tech Lab release CCPA Compliance Framework for public comment IAB, the trade association for the digital media and marketing industries, and its affiliated [...]

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GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It has also resulted in large internet browsers implementing technological changes that restrict third party cookies on their browsers; with Safari, Firefox, Explorer and Chrome having either already done so, [...]

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Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic ‘post-cookie-pocalypse’ landscape. In an industry filled with what seems to be doom and gloom around data and privacy; creativity and innovation in a cookie-less ad-world could be the light at the end of the tunnel. The following stats always strikes me; David Trott (Campaign) identified that 4% of ads [...]

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