• PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions  

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]

  • Equativ & Qortex Partner to Bring Advertisers Closer to Gaming Audiences

    Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning.  The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [...]

  • Adsquare & Scoota Expand Partnership

    Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]

  • Mobile, measurement, and the pivot to privacy

    As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

  • Better Understand the Impact of Digital Out of Home with New Visit Attribution from Taptap Digital

    Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]

  • Ogury Appoints Emily Barfuss as Chief Marketing Officer

    Ogury, the global leader in personified advertising, today (February 14th, 2023) announced the appointment of Emily Barfuss as chief marketing officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury’s unique offering and technology - the most [...]

  • Ogury Emily Barfuss nominata Chief Marketing Officer

    Ogury, leader mondiale del personified advertising, annuncia (14 febbraio 2023) la nomina di Emily Barfuss in qualità di chief marketing officer. Con questo ruolo, la manager rafforzerà a livello globale la forza e l’adozione dell'offerta tecnologica di Ogury,  la soluzione [...]

  • Ogury nombra a Emily Barfuss como Chief Marketing Officer

    Ogury, el líder mundial en publicidad personificada, anunció (14 de febrero de 2023) hoy el nombramiento de Emily Barfuss como chief marketing officer. En este cargo, Barfuss reforzará la notoriedad y la adopción de la oferta y de la tecnología [...]

  • Ogury nomme Emily Barfuss au poste de Chief Marketing Officer

    Ogury, le leader mondial de la publicité personnifiée, annonce (14 février 2023) la nomination d'Emily Barfuss au poste de chief marketing officer. Elle aura pour principales missions d’accroître la notoriété de l’entreprise et d'accélérer l’adoption de sa technologie publicitaire unique [...]

  • Odeeo Sees 300% Revenue & Active User Growth on its Audio Advertising Platform for Mobile Games

    Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]