Targeting

  • Can Mobile Movement Data Truly Drive Advertising Efficiency?

    Read more

  • The Changing Nature of Consumer Personas

    Read more


  • IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element

    Read more

  • Why Probabilistic Is the Key That Unlocks New Markets

    Read more

  • After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence

    Read more

  • APAC Marketers Must Differentiate in Programmatic Landscape

    Read more

  • Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

    Read more

  • For Targeted Advertising, Mobile Device ID Crumbles the Cookie

    Read more

  • Shared Responsibility Needed to Make APAC Programmatic

    Read more

  • From Target to Audience: Advertising Strategy Shift for Mercado Livre

    Read more