• Cognitiv Partners with Adform to Offer ContextGPT™ to European Advertisers for the First Time

    Cognitiv, the leading provider of deep learning AI for marketers, today (June 17th, 2024) announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual [...]

  • Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region.  Advertisers using Smartstream’s platform [...]

  • Nano Interactive Launches Intent-Driven Audience Data Solution

    Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities.  The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that includes [...]

  • Using AI to Master the Branding Trio – Differentiation, Targeting & Loyalty

    In this feature, Lavin Vaswani of Quantcast takes a look at how AI can help brands master their targeting, and stretch limited budgets. Artificial Intelligence (AI) is one of 2024’s most talked about digital developments. Gartner placed generative AI on the [...]

  • Invibes guida la strada nelle alternative al targeting cookieless

    Invibes Advertising (Invibes) tech company internazionale specializzata in digital advertising e innovazione, affronta il futuro cookieless con la sua innovativa Invibes Handshake API a supporto della sua soluzione ID basata sulle hashed email. Sebbene Google abbia nuovamente posticipato l'eliminazione dei cookie [...]

  • Invibes se posiciona con fuerza ante el futuro cookieless

    Invibes Advertising (Invibes), empresa tecnológica internacional especializada en innovación publicitaria digital, se posiciona con fuerza ante el futuro sin cookies con su innovadora API Invibes Handshake para complementar su solución de correo electrónico con hash. Aunque Google ha vuelto a aplazar [...]

  • Invibes ist führend bei Targeting-Alternativen ohne Cookies

    Invibes Advertising (Invibes), ein internationales Technologieunternehmen, das sich auf Innovationen im Bereich der digitalen Werbung spezialisiert hat, setzt mit seiner innovativen Invibes Handshake API zur Ergänzung seiner Hash-E-Mail-Lösung auf eine Zukunft ohne Cookies.  Obwohl Google die Einstellung der Cookies von Drittanbietern [...]

  • Invibes ouvre la voie à des alternatives de ciblage sans cookies

    Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]

  • Invibes Leads the Way in Cookieless Targeting Alternatives

    Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

  • "CTV’s main challenge is the knowledge gap.”: Teads’ Dan Black on TV’s Place in Omnichannel Advertising

    In association with Teads We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is emerging as a [...]