In today’s ExchangeWire news digest: India’s Ministry of Information Technology has banned a number of external apps after deeming them a threat to the country’s security; South China Morning Post announces the launch of its first-party data offering, SCMP Lighthouse; and the US ad market sees its third consecutive monthly decline.   India bans ‘threatening’ apps to protect state sovereignty   The Indian government is banning a number of apps in an effort to safeguard the country from what it perceives to be external [...]

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In today’s ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today’s Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and gaming brands see TV ad impressions continue to fall.   Apple’s Worldwide Developers Conference kicks off, with rumours rife around IDFA   Apple is hosting its Worldwide Developers Conference today (22nd June). The annual event, held virtually this year, serves as a platform for [...]

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In today’s ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids’ app developer HyperBeard is penalised for using persistent IDs on its users without consent; and a study finds that half of marketers see virtual events remaining in place post-COVID.   Apple should snap up DuckDuckGo to compete with Google, according to analyst   Apple should acquire privacy search engine DuckDuckGo to replace Google as its devices’ default search engine, suggests Toni Sacconaghi, an analyst at Bernstein. Sacconaghi’s [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus.Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has [...]

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Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of Matterkind, about IPG’s newest division, and how it hopes to help transform the industry.How did Matterkind come about?    We acquired Acxiom in [...]

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In today’s ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter Next APAC sees the appointment of two new heads.   Democratic bill looks to prevent microtargeting in political ads   A bill banning microtargeting in political advertisements has been introduced in the US. Submitted by the Representative of California, Anna Eshoo, the bill comes [...]

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In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they’re looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you think. With brand safety incidents increasing 55% year-on-year across the region, and an even greater increase on mobile, inappropriate or unsafe digital ad placements are taking a real toll on consumer trust and brand perception. A recent IAS study reveals 86% [...]

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Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect team. Brand suitability positively targets advertising towards the most appropriate video placements and brand safety negatively targets away from potentially harmful associations. But the effectiveness of this partnership depends on all players in the digital advertising process laying the right [...]

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Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing [...]

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Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the fate of the third-party cookie, but the advertising industry’s continued obsession with its demise is misplaced. Third-party cookies are already ineffective in today’s fragmented ecosystem of diverse platforms and devices, and they have been for some time. From smart speakers to [...]

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