In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers and publishers look for new ways to effectively reach their target audiences. ExchangeWire speaks with Benoit Sanchez, team leader, data division, Smart; Charlotte Fouquet, COO, Zebestof; and Céline Craipeau, product and solutions specialist, Tradelab, about the power of contextual targeting, and the increasing popularity of semantics.   ExchangeWire: What value does contextual targeting bring over behavioural [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual Lookalike Targeting; and Tapjoy & Winclap Partner. UK Q1 2018 Ad Spend Beats Forecast The first quarter of 2018 has been the strongest first quarter, in terms of ad spend in the UK, for three years. According to the latest Advertising Association/WARC [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding for GlobalWebIndex; and JCDecaux Boosts OOH in London. OpenRTB 3.0 Now Open for Comment After releasing the OpenRTB framework last September, the IAB Tech Lab is now ready for receiving feedback on the new media transaction system, as well as the tech [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%; Alibaba Builds AI Copywriter for Marketers; Addressable TV Will Better Arm AU Broadcasters; MCN Launches TV Ad Management Platform; and iProspect & Ashoka Ink APAC Partnership to ‘Drive Change’. AU Consumers Slow to Act on Privacy Concerns A large majority of Australians [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism to Facebook Audience Network; Video Study: Longform Video Ads Keep Users Engaged; and Amobee Integrates with ownerIQ. Ad Blocking Rates on the Decrease Since 2016 Monitoring ad blocking activities for the past two years, a two-year ad blocking audit among the members [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands to U.S. Market; and Leanplum Enters European Market. Google Introduces Audio Ads to DoubleClick Bid Manager DoubleClick goes audio. The Google programmatic bid manager has just announced support for digital audio ads. Providing access to audio platforms, DoubleClick Bid Manager lets marketers purchase [...]

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Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing exclusively for ExchangeWire, Mark Henson, head of marketing, Primesight, explains why your car presents the next opportunity for advertisers to reach you, all thanks to voice technology. A decade ago, it would have seemed odd speaking to a device – and if you told people it [...]

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Increasingly, consumers in Asia are becoming aware of their personal data being collected and traded and not all are pleased with such business practices. Marketers, hence, need to think about the ways they are collecting data, and how much they are collecting, because the benefits and risks of doing so have changed. The industry has managed to build a rhetoric that targeted advertising, based on unreliable historical intent, is beneficial to online consumers when, in fact, most people find it [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing Budgets; and SpotX Cooperates with XITE Networks for Programmatic TV. Adblock Plus Victorious Again Another landmark ruling settles against German publishers: following a number of legal actions by German publishers such as ProSiebenSat1, Spiegel, and Süddeutsche, Berlin-based Axel Springer Verlag had brought [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO; Publicis Media Launches Commerce Practice; AU Consumers Listen Over Breakfast & Watch Over Dinner; Screen Media Sets Up in SEA; and Dentsu Makes Acquisition & Investment in U.S. AU Marketers Unable to Deliver Cross-Channel Personalised CX Some 67% of Australian marketers [...]

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