In today’s ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that users will be unable to opt-out of receiving personalised ads from mid-April; and deal-making and impression generation on advanced TV make a strong recovery after COVID-19.   LinkedIn confirm plans for Clubhouse rival Corporate social networking platform LinkedIn have confirmed that they are currently developing an audio-only social offering. The announcement puts the company alongside fellow socials Facebook and Twitter, who have both [...]

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In today’s ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and video impressions grow in the US thanks to increased investment in programmatic and CTV advertising.   Google hold off from testing FLoC in Europe due to regulatory fears Google have announced that they will not make their FLoC (Federated Learning of Cohorts) targeting [...]

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In today’s ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to extend their claims to the Privacy Sandbox; ByteDance expands to Singapore as Chinese companies move to the “neutral city” to meliorate global regulators’ privacy concerns; and UK consumer spend on at-home entertainment spend reaches a record high in 2020.   US antitrust suit targets Chrome’s Privacy Sandbox Antitrust regulators in the US are taking Google to court over their plans to replace third-party [...]

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The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices and data partnerships that will help them move away from relying on third-party sources in favour of more sustainable data gathering and personalisation tactics. It comes as no surprise to many in the industry, therefore, that contextual advertising has once [...]

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Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou (pictured below), co-founder and CEO of Semasio, doesn’t think so. In his guest article, Skou outlines where the industry is falling short when it comes to informing consumers of their data sharing options, and suggests how this problem could be [...]

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As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech industry has had to find and develop new ways to target audiences whilst upholding their right to privacy. One such solution which is still under development, is Google’s Privacy Sandbox, which will purportedly support targeting through the use of anonymised data. We spoke to David Folgueira (pictured below), deputy executive director at Prisma Media, to find out what he thinks [...]

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Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which advertisers can find their audiences. However, as with any channel, mobile comes with its own challenges – with users often switching between several devices, and tighter regulation around targeting, advertisers must find a way to reach their audiences across devices in a compliant and transparent way. Mark Williams (pictured below), director EMEA at PubMatic, writes exclusively for ExchangeWire about the [...]

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With the transition to the latest version of IAB Europe’s Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in many businesses’ marketing strategies, industry figures must recognise that TCF v2.0 is not the end, but the beginning, of a transformation towards an ad landscape that puts privacy first. Anna Schenk (pictured below), managing director, EMEA at Semasio, writes about [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to clamp down on the dominance of big tech; the WSJ finds that an older version of TikTok violated Google’s Play Store policy; and ByteDance is reportedly in talks with Reliance Industries to bring TikTok back to India.   Clear Channel Outdoor announces [...]

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In today’s ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital and mobile offerings.   Clear Channel Outdoor announces plans to bring smart digital billboards to Europe   The world’s second biggest out-of-home (OOH) advertising firm, Clear Channel Outdoor, has announced that it will bring its RADAR solution to Europe. The outdoor advertising giant will now [...]

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