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Thrad Expands Into New San Francisco Headquarters
Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...]
TiVo Ads Chooses Happydemics for Brand Lift Measurement
Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...]
51Degrees Launches 51Did Digital Advertising Identifier
Precision data and technology company 51Degrees is launching a new digital advertising identifier that effectively enables privacy-forward interoperability across the digital advertising supply chain. By putting the appropriate measures in place that ensure the identifier cannot be considered personal data, the [...]
TeqBlaze Becomes an Associate Member of the Association of Online Publishers
TeqBlaze, an ad tech provider helping businesses build, own, and operate their advertising infrastructure, has joined the Association of Online Publishers (AOP) as an Associate Member. The membership strengthens TeqBlaze's connection with the publisher community and creates more opportunities to [...]
Mediaocean AI Ventures Launches to Scale the Next Generation of AI Startups Across Advertising
Mediaocean, the foundational technology and AI partner for omnichannel advertising, announced the launch of MediaoceanAI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI. Building great AI is only half the challenge for ad [...]
Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces
On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.
ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation
ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...]
DAIVID Launches New Solution That Analyses Thousands of Ads at Once to Connect Creative Performance to Business Results
DAIVID, the intelligence engine for creative and media, today (21st September, 2026) launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results and why. An entry point [...]
5% of CTV Ad Impressions Incorrectly Labelled
A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced digital ad space. Whether through fraud or accident, [...]
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