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Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...]
DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...]
Attekmi Introduces SSP VAST Handling & Validation
Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...]
Vevo Launches Nostalgia-Based Buying Capability
Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...]
Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Proving Data is a Creative Force
59A London is proud to announce the grand opening of its pioneering Sculpture Garden on Thursday, 9th July 2026.Breaking down the traditional barriers between mathematics and artistic expression, the public gallery serves as a physical environment designed to celebrate technology [...]
Adelaide Introduces the AU Ecosystem for Creative Partners
Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...]
Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...]
Adform Reinforces Commitment to Open Standards for Agentic Advertising
Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...]
Six Sells Team Up with Intelligent Assistance to Reduce Trade Press Reporting by More Than 80%
Six Sells, the leading executive visibility agency for people in media and advertising, has teamed up with Intelligent Assistance to overcome operational challenges and streamline reporting. Six Sells provides clients with tailored trade press reports that help them stay informed about [...]
xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning
xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]
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