Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [...]

Il software ideato da MINT offre alle aziende l’alleato fondamentale per la migliore gestione di tutte le risorse di advertising, come un ERP o un CRM fanno in altri ambiti aziendali. Grazie all’implementazione e all’utilizzo dell’intelligenza artificiale, ora si è [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

DanAds, a leading provider of self-serve and advertising automation technology, announced today  (April 20th, 2023) that its audio ad product has won the Audio Production, Processing and Networking category in the 2023 NAB Show Product of the Year Awards. This [...]

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]

MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]