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  • Adnami Appoints Burnett & Bukholt to Support Continued Expansion

    Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]

  • DoubleVerify Launches DV Campaign Automator for Google Campaign Manager 360

    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

  • Mint Cresce Ancora Con Numeri Da Record & Conferma Lo Stesso Trend Anche Per Il 2023

    MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]

  • MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

    MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

  • Infrastructure & Automation: Predictions for 2023

    In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

  • ExchangeWire’s 2023 predictions

    December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

  • Danads Uses Aflorithmic Audio Tech to Enable Brands to Create Ai-Driven Audio Ads

    DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already [...]

  • Self-Serve Provider DanAds Expands its Global Presence with New Office in New York

    DanAds, the leading provider of self-serve advertising technology, has officially opened a new office space in New York City. With a strong US roster of clients, including The Washington Post, Roku, Tripadvisor, and Expedia Group, the new office not only [...]

  • Manadge Partners with Amnet France to Enhance Transparency

    Manadge, the SaaS platform for monitoring programmatic advertising has today (7th September) announced a partnership with Amnet France. For consolidated investments and campaign performance monitoring with Manadge's publishers partners, Dentsu's group trading desk relies now on the Manadge platform. Through Manadge's [...]

  • National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform

    National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to [...]