• Predictions 2022: Audio & Conversational

    In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to develop in the coming year in the wake of sustained [...]

  • The Evolution of Audio Advertising - Q&A with Pierre Naggar, AdsWizz

    Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.   What trends have we seen in digital audio and streaming consumption over the past [...]

  • IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017

    The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased at their strongest rate since the Q2 2017, rising by a net balance of +12.8%, surpassing the +6.1% recorded last [...]

  • Consolidation in Digital Audio: Now & Next

    In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]

  • Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

    Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]

  • Programmatic Audio for Marketers

    Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]

  • Reddit Reportedly Preparing for IPO; Cajoo Raise $40m

    In today's ExchangeWire news digest: sources report that Reddit are preparing to go public; French grocery delivery startup Cajoo raise USD $40m in a Series A funding round; and TikTok have partnered with music streaming platform Audius.   Reddit reportedly gearing up [...]

  • Creative in Digital Audio: Q&A with Dan Price, Price Brothers

    In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the [...]

  • IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019

    The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies. This [...]

  • Zipline Raise $250m; Stingray Acquire Calm Radio

    In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year.   Zipline raise $250m, secure $2.75bn [...]