Audio

  • Digital Audio: Then, Now & the Future

    Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short years. Oliver Deane (pictured below), director of commercial digital, Global, reflects on how the industry has evolved in this time and what we can expect to see in the next three years.

    The growth of digital audio has been staggering. We now have 22.3 million people listening to digital audio every week in the UK, accessing their favourite radio stations, podcasts, and [...]

    Read more

  • 4 Reasons Marketers Should Invest in Programmatic Audio

    It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for our memories to come alive. Considering how audio, especially music and storytelling, captures our attention, it becomes clear why advertisers have always been drawn to the format. In this piece, Tim Sims (pictured below), VP of inventory partnerships, The Trade Desk, explains why the time has come to include audio in your programmatic campaign. It’s no longer a question of [...]

    Read more


  • AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu buy out Sri Lanka ad agency; Kantar Media to provide TV metrics in Hong Kong; and comScore unveil MMX Multi-Platform in Indonesia.

    AU agency bookings dip 1.7%

    Agency digital ad bookings for February have dipped 1.7% to AUD$135.3m (£83.32m) from the previous [...]

    Read more

  • Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.

    Singapore millennials want personal recognition from brands

    Consumers born after 1980 in Singapore seek brands and retailers [...]

    Read more

  • Now & Next: Programmatic Audio

    Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from 93 million to 181 million, in half that time; and, Spotify broke the 100 million user mark in June last year (2016). The benefits of audio ads are there for all to see (or hear!). This edition of ExchangeWire’s [...]

    Read more

  • Why the Rise of Audio Consumption on Connected Devices is Fuelling New Opportunities for Advertisers

    Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the year of mobile and the year of video. But, asks Oliver Deane, director of commercial digital, Global, what about the year of audio? Writing exclusively for ExchangeWire, Deane explains why audio is starting to take centre stage.

    The UK’s digital audio market is growing at a rapid rate, largely because connected devices make it so easy to listen to audio on the go. [...]

    Read more

  • Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

    Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific.

    With campaign tracking and ad blocking proving to be major challenges over the past year, the next development phase for programmatic must focus on improving data credibility and cross-device attribution.

    ExchangeWire spoke with several executives who stressed the need to enable “true omnichannel” and data-driven advertising in order to create connected user experiences, as well as for [...]

    Read more

  • Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP open The Store in ANZ; and AdAsia unveil Moments in Thai.

    Spotify APAC tune up programmatic campaigns

    The music streaming service says it has rolled out programmatic campaigns across several Asia-Pacific markets, including Singapore, Hong Kong, and Australia.

    Their audio inventory was available [...]

    Read more

  • Sounds perfect: How Audio Delivers on Immersive Advertising's Promise

    Audio is a form of truly immersive content that follows consumers throughout their day. It has the power to elicit an emotional response, while delivering a memorable message that allows advertisers to tell a story that drives consumers to action. In this piece, Tim Sims (pictured below), VP inventory partnerships, The Trade Desk, explains that as era of immersive advertising gains steam, brands must contemplate how they can use audio as a tool in their storytelling arsenal.

    Consumers are wary of broad-stroke [...]

    Read more

  • India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 online ad revenue hits £869.56m; Omnicom tune into audio ads in AU; Dentsu snap up e-commerce services provider; BBDO offer free services to Chinese startups for a year; and ironSource open up in India with OMG partnership.

    India consumers still [...]

    Read more