Audio

  • Podcast Advertising Charts a Course Following OTT

    Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as effective as OTT. Writing exclusively for ExchangeWire, Tara DeZao (pictured below), director, content marketing, Oracle Data Cloud, Oracle, talks about the advantages of advertising in the digital audio space, the challenges the industry faces programmatically, and how technology will put audio advertising on the same path as OTT.

    Some in the advertising industry continue [...]

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  • AA/WARC Reveals Increased Spend on Almost All Digital Channels

    UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report.

    Mobile spending was up 38.1% across the six months, while overall internet spending was up 13.8%. Almost all digital channels recorded a notable increase in spend, with VOD up 8.8%, digital out-of-home up 29.1%, national newsbrands’ digital revenues up 15.6%, and digital radio up 22.2%.

    Other key findings [...]

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  • 6 Predictions on Growth for Ad-Funded Media

    The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to reach their audience. Compounding this challenge, the media-buying industry, a USD$640bn (£485bn/€544bn) ecosystem, hasn’t yet automated. The result? Consumers are overloaded with uncoordinated or irrelevant messaging because media buying is happening through multiple uncoordinated specialty targeting shops. Ahead of his keynote speech at ATS Berlin on 8 November, Sacha Berlik (pictured below), managing director, EMEA, The Trade Desk, provides insight [...]

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  • The Rise of Digital Brings Diversity of Inventory

    The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should not lose sight of the number of exciting new formats and media channels that are entering the programmatic space and are starting to make an impact outside of the header bidding discussion. Print ads, posters, radio, and even traditional television [...]

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  • JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS expand partnership; and New tools at Fyber.

    JICWEBS takes next step in fight against ad fraud

    After introducing a scheme for ad tech companies to certify their compliance with anti-ad-fraud measures, UK industry body JICWEBS now introduces a certification scheme for companies [...]

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  • Digital Audio: Then, Now & the Future

    Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short years. Oliver Deane (pictured below), director of commercial digital, Global, reflects on how the industry has evolved in this time and what we can expect to see in the next three years.

    The growth of digital audio has been staggering. We now have 22.3 million people listening to digital audio every week in the UK, accessing their favourite radio stations, podcasts, and [...]

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  • 4 Reasons Marketers Should Invest in Programmatic Audio

    It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for our memories to come alive. Considering how audio, especially music and storytelling, captures our attention, it becomes clear why advertisers have always been drawn to the format. In this piece, Tim Sims (pictured below), VP of inventory partnerships, The Trade Desk, explains why the time has come to include audio in your programmatic campaign. It’s no longer a question of [...]

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  • AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu buy out Sri Lanka ad agency; Kantar Media to provide TV metrics in Hong Kong; and comScore unveil MMX Multi-Platform in Indonesia.

    AU agency bookings dip 1.7%

    Agency digital ad bookings for February have dipped 1.7% to AUD$135.3m (£83.32m) from the previous [...]

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  • Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.

    Singapore millennials want personal recognition from brands

    Consumers born after 1980 in Singapore seek brands and retailers [...]

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  • Now & Next: Programmatic Audio

    Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from 93 million to 181 million, in half that time; and, Spotify broke the 100 million user mark in June last year (2016). The benefits of audio ads are there for all to see (or hear!). This edition of ExchangeWire’s [...]

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