Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]
Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from 93 million to 181 million, in half that time; and, Spotify broke the 100 million user mark in June last year (2016). The benefits of audio ads are there for all to see (or hear!). This edition of ExchangeWire’s [...]
Why the Rise of Audio Consumption on Connected Devices is Fuelling New Opportunities for Advertisers
Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the year of mobile and the year of video. But, asks Oliver Deane, director of commercial digital, Global, what about the year of audio? Writing exclusively for ExchangeWire, Deane explains why audio is starting to take centre stage.
The UK’s digital audio market is growing at a rapid rate, largely because connected devices make it so easy to listen to audio on the go. [...]
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific.
With campaign tracking and ad blocking proving to be major challenges over the past year, the next development phase for programmatic must focus on improving data credibility and cross-device attribution.
ExchangeWire spoke with several executives who stressed the need to enable “true omnichannel” and data-driven advertising in order to create connected user experiences, as well as for [...]
TagsAd TechAd TradingAdvertiserAPACAttributionBehavioural TargetingBig DataDataData Management PlatformMarketermeasurementMobileProgrammaticProgrammatic Audioprogrammatic tvProgrammatic VideoPublisherSoutheast Asia
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP open The Store in ANZ; and AdAsia unveil Moments in Thai.Spotify APAC tune up programmatic campaigns
The music streaming service says it has rolled out programmatic campaigns across several Asia-Pacific markets, including Singapore, Hong Kong, and Australia.
Their audio inventory was available [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 online ad revenue hits £869.56m; Omnicom tune into audio ads in AU; Dentsu snap up e-commerce services provider; BBDO offer free services to Chinese startups for a year; and ironSource open up in India with OMG partnership.India consumers still [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New publishers for Outbrain; Code of Conduct for German programmatic market; and Adsquare adds app-usage data.Facebook retires Atlas ad server
Ad serving with Atlas is no more! Facebook have shuttered the Atlas ad server and instead want to refocus on campaign measurement. “We believe Atlas will have a greater impact and create [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; Dentsu Aegis goes for Happy in India; Publicis merges Saatchi & Saatchi units in Malaysia; Mobads buys Singapore mobile ad network; and executive appointments at comScore SEA & Rubicon ANZ.
The Trade Desk tunes into programmatic audio in APAC
The ad tech [...]
Audio may not be a new media; but brands need to start thinking about how they can better use the medium in today’s context to target and engage their audience.
One key challenge facing marketers in Indonesia, for one, was to embrace a mindset that they could do more than simply using audio ads, said Con Raso, co-founder and managing director of Tuned Global. With digital audio platforms and music streaming apps, marketers could tap URLs, images, and video to engage [...]
Standardisation Will Allow More Players in Programmatic Audio: Q&A with Tim Sims, VP Inventory Partnerships, The Trade Desk
With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify’s recent announcement that it’s partnering with The Trade Desk, Rubicon Project, and AppNexus to launch programmatic audio globally, ExchangeWire speak exclusively with Tim Sims (pictured below), VP inventory partnership, The Trade Desk about how the partnership will work and what the future of programmatic audio looks like.
ExchangeWire: With Spotify partnering with The Trade Desk for [...]