Adform Strengthens Publisher Business with Appointment of Tom Peruzzi
by on 3rd Nov 2026 in News
Adform, the integrated advertising platform built for the agentic age, today (3rd November, 2026) announced the appointment of Tom Peruzzi as senior vice president, Publishers, effective November 2, 2026. The appointment marks a strategic investment in Adform's global Publisher business, reinforcing its ambition to connect advertisers and publishers through an open, integrated advertising platform.
Tom brings more than two decades of leadership experience in advertising and media technology, most recently leading the management board of Virtual Minds. With extensive experience across European and international markets, he has a strong track record of developing ad tech businesses and navigating the evolving relationship between buy-side and sell-side technology.
Strengthening the value of an integrated advertising platform
In his new role, Tom will lead Adform's global Publisher business, focusing on strengthening publisher partnerships and accelerating the development of its sell-side offering. As the traditional boundaries between buy-side and sell-side technology continue to blur, Adform sees an opportunity to build on its integrated platform, connecting advertiser demand and publisher supply more effectively to create greater value for both sides.
This approach builds on Adform's established European publisher and saleshouse relationships and its longstanding commitment to an open advertising ecosystem. At a time when technology and data sovereignty are becoming increasingly important across Europe, Adform is strengthening its role as a trusted and transparent European partner for premium publishers.
"The strength of Adform has always been our ability to connect different parts of the advertising ecosystem through one integrated platform," said Oliver Whitten, chief operating Officer at Adform. "By investing further in our Publisher business, we can create more value on both sides, bringing greater demand to publishers and stronger supply opportunities to advertisers. Tom brings the experience and industry relationships to help us realise that potential and accelerate the next phase of our growth."
"Adform has established itself as a strong European technology player with an international footprint and clear ambitions for the future," said Tom Peruzzi, incoming SVP Publishers at Adform. "What attracted me was the opportunity to build on that foundation and further develop the sell-side business as an important part of Adform's integrated platform. There is considerable talent within the organisation, and I look forward to working with the team to strengthen our publisher partnerships, expand our capabilities and create new business value and growth opportunities across the advertising ecosystem."
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