At a time when the multichannel programmatic industry demands more efficient, transparent, and market-oriented technology, EscalaX continues to move forward with its objectives, focusing on technological innovation and team growth. The company, specialised in ad tech solutions and multichannel programmatic, continues to drive the progress of its supply side platform (SSP) while strengthening strategic areas across the organisation.

As part of this evolution, EscalaX welcomes Luis Fernández-Bravo as its new publishers integration manager. In this role, he will support the company’s direct publishers and assume responsibility for the technical and operational aspects of EscalaX’s SSP, working closely with Iñigo Cadierno, head of supply.

The addition of this new profile is part of EscalaX’s technology development plan, which also includes upcoming enhancements and new features that will be introduced to the platform over the coming months.

"The SSP is one of the company’s key strategic priorities and we are continuously working to build a solution that is increasingly robust, flexible, and ready to meet the needs of today’s ecosystem. Luis’s arrival strengthens a fundamental area of the project: all technical operations and integration processes with publishers and partners," says Iñigo Cadierno, head of supply at EscalaX.

At the same time, the company is also expanding its account management team with the appointment of Oleksandr Kuzmenko as lead account manager, a move through which EscalaX aims to further strengthen strategic client relationships. With this addition, the team strengthens its solid expertise in OpenRTB.

"We are at a very important stage of growth for EscalaX and we want to surround ourselves with talent that brings an international perspective and experience within the digital ecosystem. Oleksandr’s addition will allow us to continue strengthening our business area and provide our clients with close, specialised support," says Ana García Castro, CEO of EscalaX.

With these new appointments, EscalaX continues to strengthen its global structure and reaffirms its commitment to developing proprietary technology, driving continuous innovation and building strong, sustainable relationships within the programmatic industry.

EscalaX

EscalaX, a global programmatic technology company, promotes a clean, safe, and transparent digital environment where brand safety and efficiency are fundamental pillars. Its strategy is based on offering solutions that combine advanced technology and...

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