ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.
Equinix divests data centres in order to acquire telecity
In a bid to keep the European regulation authorities happy, Equinix has [...]
Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day of his three-month anniversary at Tremor Video to discuss these changes and his new direction for the company.
When Morley was appointed as UK MD of the well-established ad network, he joined a company that faced an identity crisis. According to [...]
Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up their game and update and optimise programmatic. In this piece, Andrew Eifler, VP product management, AppNexus Advertiser Technology Group (pictured below), takes a leaf out of the airline industry’s book to show how it could be done.
For being a new technology, programmatic advertising has seen a remarkable rise to prominence. Magna Global predicts that programmatic buying will grow at [...]
Last week (18 May), UK law firm Kemp Little held their annual conference, ‘The Fourth Industrial Revolution… or Evolution’. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.
Dynamic scalability of knowledge
The concept of ‘dynamic scalability of knowledge’ can be explained by looking at what happens when a human and a driverless car are in a collision. Following the accident, both parties will [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD.
StickyADS.tv Acquired by Comcast
Comcast strengthens its activities in Europe by acquiring French video tech provider StickyADS.tv, the company has confirmed in a press release. The financial details of the deal were not disclosed.
The acquisition of the video [...]
Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up by 1,450% year-on-year. Rubicon also reported that 30% of its revenue comes from mobile and the remaining 70% from desktop, slightly behind 2015 figures from IAB that report mobile to be 35% of the US advertising market.
“I am proud of our record-setting execution in Q1, accentuated by another profitable quarter and record first quarter results”, said Frank Addante, CEO [...]
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few years and airs his frustrations about the handling of header bidding in the French market.
ExchangeWire: Programmatic monetisation covers a very broad spectrum. What does it mean to you?
Julien Gardes: First and foremost, we need to acknowledge that the programmatic industry [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad server.
Organisational shakeup at Publicis
Publicis Media‘s reshuffling is complete. Announced a few months ago by Publicis Groupe’s CEO, Maurice Lévy, the French media group has now centralised its previously six agencies into four global brands, streamlining the company into what [...]
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced that it would no longer be accepting any new customers to it. This came a couple of months after Facebook shut down approximately one-third of its ad [...]
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header bidding solutions. An operator in a space where markets are small and people have done business with each other for a long time, Netric find private deals gaining bigger traction in the Nordic markets than in other parts of Europe. ExchangeWire spoke to Daniel Ahlbert, [...]