SSP

  • History Repeats Itself in Ad Tech, So What’s Next?

    Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs. There is no shortage of opinions, rationalisations, and debates for why things happen, with many points of view, forecasts, and predictions. We have seen many wins and many disappointments. But, writes Chris Karl (pictured below), CEO, VertaMedia, there is no denying that in the real world (the one that happens when you shut down your computer or turn off your phone) [...]

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  • What is SPO & Why is Everybody Talking About It?

    If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you are asking what impact this is going to have on increasing yields and fill. So what is supply path optimisation (SPO) and why is this new acronym going to feature heavily on ad tech panels in the coming months? Writing [...]

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  • Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate

    Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both the buy and sell sides of the industry: the first-price auction model, writes independent ad tech consultant, Paul Gubbins (pictured below).

    This debate is moving beyond the water cooler chat of yield analysts to the mainstream press for two main reasons. Firstly, recent high-profile catalysts, including the announcement from the Guardian that they are taking market-leading [...]

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  • Follow the Market: Why Mobile’s Future is on the Demand Side

    There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors didn’t have to work too hard to demonstrate a unique value proposition. At the time, investors looked at both the supply side and the demand side as almost interchangeable opportunities to find growth in ad tech; especially if the players involved could make a credible case that their technology had something to offer in the fast-growing mobile arena. In this [...]

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  • Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

    The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the region; yet how, while progress is slow, publishers are fully embracing programmatic.

    ExchangeWire: What publisher trends stand out in the DACH region?

    Frederike Voss: Germany, Austria, and Switzerland are very specialised markets, perhaps too specialised for certain programmatic approaches that might [...]

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  • Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising

    Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different methods from the UK or France when it comes to publisher monetisation. Marco Guglielmin (pictured below), chief revenue officer, Zodiak Advertising, explains the publisher trends he is seeing in Southern Europe, the rise of the publisher co-op and the growth of the multi-SSP approach.

    ExchangeWire: What growth journey have Zodiak been on since starting in Italy four [...]

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  • Mobile Engagement Boosts Facebook Revenues

    Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30 September. Facebook and Criteo both saw strong results, the latter off the back of the acquisition of HookLogic and a move into predictive search.  

    Facebook posted total revenue of USD$7.01bn (£5.70bn) for the three months ended 30 September 2016. This represents year-on-year growth of 56%, as results for the same time last year stood at USD$4.50bn (£3.66bn).

    “We had another good [...]

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  • AdBlock Plus Launches SSP; New Targeting Options for Snapchat

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.

    AdBlock Plus enters the ad sales game

    From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]

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  • Ex-Fintech Engineers Launch New Native SSP: Q&A with Simon Gilbert, CEO, Patrius

    There’s a new native SSP in town and it’s been built by ex-fintech engineers. Still working with beta partners, but launching imminently, ExchangeWire speak exclusively with Simon Gilbert (pictured below), CEO, Patrius, who draws the many parallels between ad tech and fintech, explaining why there is a need for an independent native SSP in the ecosystem and what Patrius will bring to the table.

    ExchangeWire: Your background is in investment banking technology. What prompted you to move into the world [...]

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  • It's R.I.P for SSPs: Here's Why

    SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), GM of advertising platforms, Ooyala, there’s no real reason why publishers can’t access that demand directly. Braley believes the standalone SSP is dead and here he explains why.

    Looking at the ad tech landscape, I cannot help but be struck by [...]

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