Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that its new "Seller Agent" technology has successfully automated the creation of curated PMP deals in response to more than 100 premium deal package [...]

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today (24th June, 2026) announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand [...]

En un contexto en el que la industria programática multichannel demanda una tecnología más eficiente, transparente y adaptada a las necesidades reales del mercado, EscalaX continúa avanzando en sus objetivos con el foco puesto en la innovación tecnológica y el [...]

At a time when the multichannel programmatic industry demands more efficient, transparent, and market-oriented technology, EscalaX continues to move forward with its objectives, focusing on technological innovation and team growth. The company, specialised in ad tech solutions and multichannel programmatic, [...]

Thrad, the AI-native advertising infrastructure platform, today (4th June, 2026) announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments. The launch reflects a deliberate move away from retrofitted display formats. Rather than adapting [...]

OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media [...]

Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...]

EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...]

EscalaX, empresa global de publicidad programática, celebró en Madrid un encuentro con destacados profesionales del sector para presentar EX+, su supply side platform (SSP). El objetivo del evento fue mostrar las capacidades de la plataforma y generar un espacio de [...]

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...]