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  • Why Are We Discussing First-Price Auction Anyway?

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  • The SSP Is Dead; Long Live the SSP

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  • APAC Publishers Dragged Down by SSP Codes

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  • History Repeats Itself in Ad Tech, So What’s Next?

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  • What is SPO & Why is Everybody Talking About It?

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  • Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate

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  • Follow the Market: Why Mobile’s Future is on the Demand Side

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  • Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

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  • Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising

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  • Mobile Engagement Boosts Facebook Revenues

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