SSP

  • What is SPO & Why is Everybody Talking About It?

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  • Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate

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  • Follow the Market: Why Mobile’s Future is on the Demand Side

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  • Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

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  • Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising

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  • Mobile Engagement Boosts Facebook Revenues

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  • AdBlock Plus Launches SSP; New Targeting Options for Snapchat

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  • Ex-Fintech Engineers Launch New Native SSP: Q&A with Simon Gilbert, CEO, Patrius

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  • It's R.I.P for SSPs: Here's Why

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  • Rubicon Project Revenue up 33%; Rocket Fuel's Struggle Continues

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