The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]

Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance…

New analysis from Taboola, a global leader in delivering performance at scale for advertisers, has revealed that British football fans are the third most engaged audience globally ahead of this year’s World Cup. With England and Scotland having qualified for this [...]