Thrad, the leading advertising platform for AI conversations, today (5th November, 2026) announced the launch of Sponsored Intelligence Academy, a complimentary educational programme designed to help agencies, marketers, and media traders navigate conversational advertising. The first five modules of the [...]

Mediaocean’s Prisma, a trusted system of record for global media investment, today (5th November, 2026) announced the completion of a PrismaDirect integration with the Microsoft Advertising Platform, enabling brands and agencies to streamline workflows from planning through reconciliation.  Through Prisma Direct, [...]

In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing for an IPO and revealing rapid revenue growth alongside heavy losses, and Instacart reportedly exploring a sale, with DoorDash and [...]

Adnami, the attention-first ad tech company, and Index Exchange (Index), a globally trusted independent supply-side platform powering intelligent decisioning, today (30th September, 2026) announced that Adnami is joining Index’s Data Vendor Ecosystem. The move makes Adnami's proprietary attention data available as data segments [...]

Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance [...]

Screencore, a global programmatic advertising technology company, today (1st September, 2026) announced the expansion of its premium connected TV (CTV) supply access in the US, strengthening its offering for agencies and media buyers as the 2026 midterm election cycle drives [...]

Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall.  A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...]

Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as [...]

OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]

Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no cattle’...