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  • The Rise of Intent-Driven Media Planning

    Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall.  A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...]

  • Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales

    Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as [...]

  • OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ

    OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]

  • Media Procurement and the Power of Asking the Right Questions

    Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no cattle’...

  • Concord Raises $3M to Build Agentic Execution for Media Buying

    Concord, the agentic media buying platform, today (23rd June, 2026) a USD$3m (£2.2m) seed funding round backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle, and a group of industry angels including Rémi Lemonnier, co-founder of Scibids AI (acquired by [...]

  • SuiteDSP Expands Transparency Capabilities with Advanced Supply Path Controls

    SuiteDSP, the AI-powered omnichannel demand-side platform built for transparent and efficient media buying, announced the expansion of its transparency framework with the introduction of Advanced Supply Path Controls, providing advertisers and agencies with greater visibility into inventory sourcing, supply-chain efficiency, [...]

  • Adsquare Sharpens Focus on Real-World Outcomes

    Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing [...]

  • Has Precision in Measurement Become a Hindrance?

    Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…

  • Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent

    Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...]

  • SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure 

    Today (12th May, 2026), SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for transparent, SPO-driven media buying, has officially launched with a mission to simplify programmatic advertising for advertisers, agencies, and enterprise brands operating [...]