Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…

Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...]

Today (12th May, 2026), SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for transparent, SPO-driven media buying, has officially launched with a mission to simplify programmatic advertising for advertisers, agencies, and enterprise brands operating [...]

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals.    With five events now under its belt, the AdTech Connect initiative is [...]

Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity

Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight".  Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...]

In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]

Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...]

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]

Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...]