APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.APAC marketers still faced with disjointed customer touchpoints
Providing an omnichannel customer experience remains wishful thinking, at least for [...]
In this industry byliner, SelectMedia’s CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud.
The use of programmatic software for the purchase of digital video advertising is already a fact in Asia. The technology has brought about a great change to the field of marketing, which was previously dominated by traditional video marketing practices. Programmatic video marketing has been particularly preferred over [...]
Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]
It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be new to the ad tech platform and have to operate within a highly diverse region. Here to offer up some advice in this week’s industry byliner is Steve Davis, Ooyala’s general manager for Asia-Pacific and Japan, who urges the need to go ‘live’ as well as pump up the fight against ad blocking.
Programmatic ad revenue is expected to more than [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad firm buy out Singapore activation agency; Landor & Designworks unite in AU; AOL launch price optimisation tool in Asia; and IAB AU bring on executive consultant and new board member.SEA markets see disparate digital ad spend
Digital ad spend in Southeast [...]
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region.
In this week’s Q&A, Eyeota’s CEO and co-founder Kevin Tan and Skimlinks’ head of audiences Ed Thomas discuss challenges the industry still face in establishing accurate user profiles and managing misconceived mindsets that audience data should be provided free with inventory buys.
The two ad tech [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, Outbrain.BVDW kritisiert E-Privacy-Verordnung der EU
Am Dienstag brachte die EU einen neuen Entwurf einer zukünftigen E-Privacy-Verordnung heraus. Bei dem deutschen Branchenverband BVDW stoßen die neuen Regularien auf wenig Begeisterung. Der Entwurf gehe zu weit und „torpediere die digitale Gesellschaft”, so der [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers form co-op to plug inventory gap; Rally changes to Society in Malaysia; and Dentsu lose president in employee suicide fallout.Indonesia & India to drive APAC ad spend
Indonesia and India are expected to play key roles in driving ad spend [...]
For China’s ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred.
ExchangeWire spoke with three executives who identified key developments in the Chinese ad tech landscape last year and what they hoped to see resolved in 2017. The spokespersons are: iPinYou’s CEO and co-founder Grace Huang; Taptica CEO Hagai Tal; and AppsFlyer’s vice president of marketing, Ran Avrahamy.ExchangeWire: [...]
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide.
They also need to realise that programmatic is more than a trading platform, says Vertoz’s founder and CEO Ashish Shah. In this industry byliner, Shah writes about the need for marketers in the country to gain a better understanding of programmatic and how they can make the ad tech platform work for [...]