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Global Study: YouTube Leads Global Streaming Ad Investment Growth
As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...]
Kargo Announces Integration with ChatGPT Advertising (ANZ)
Kargo, a leading ad tech firm bringing art and science together to orchestrate creative, context, and commerce across premium surfaces, announced an integration with ChatGPT, establishing Kargo as a technology partner within OpenAI’s emerging commercial ecosystem. As AI becomes a primary [...]
AdPlayer.Pro lanza actualizaciones sustanciales en su reproductor de publicidad en vídeo
AdPlayer.Pro, el proveedor de tecnologías de publicidad en vídeo SaaS, ha presentado un nuevo conjunto de mejoras en su reproductor de vídeo publicitario, centrándose en dos áreas esenciales: la escalabilidad de la infraestructura y el soporte más amplio para anuncios [...]
AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player
AdPlayer.Pro, an international provider of SaaS video advertising technologies, has unveiled a new set of enhancements to its ad-enabled video player, targeting two essential areas: infrastructure scalability and broader vertical video ad support across all outstream formats. As outlined in the [...]
Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale
Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming [...]
Adform & Adsquare Launch Industry-First Agentic Real-Time Framework Integration
Adform, the integrated advertising platform built for the agentic age, today (27th May 2026) announces an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF). Ushering in [...]
Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display
Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile [...]
Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, 2026) announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers. The [...]
TruTxt Launches AI-Powered Translation & Monetisation Platform for Publishers
New platform unlocks premium monetisation opportunities from underutilised foreign-language publisher traffic
MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access
MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a global programmatic infrastructure platform. The certification reinforces MarkApp’s ability to connect advertisers, agencies, and trading partners to premium programmatic inventory through a [...]
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