Screencore & Pixalate Build on Long-Standing Collaboration to Strengthen Programmatic Traffic Quality
by on 2nd Nov 2026 in News
Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, is highlighting its long-standing collaboration with Pixalate, a global platform for ad fraud protection, privacy, and compliance analytics.
Over the course of their ongoing partnership, Screencore has leveraged Pixalate’s technology as part of its approach to invalid traffic (IVT) detection, ad fraud prevention, and traffic quality monitoring across its programmatic ecosystem.
Rather than treating traffic quality as a one-time initiative, Screencore has continued to strengthen its approach as programmatic advertising has evolved across web, mobile apps, video, and connected TV (CTV). Its work with Pixalate forms part of that long-term commitment to maintaining quality and transparency across its advertising infrastructure.
Strengthening traffic quality over time
As programmatic advertising becomes increasingly interconnected across platforms, devices, and supply paths, maintaining traffic quality requires continuous monitoring and technology capable of identifying potential risks throughout the advertising ecosystem.
Invalid traffic can affect different parts of the programmatic supply chain, making effective detection and monitoring important for platforms seeking to maintain the quality of inventory moving through their infrastructure.
Pixalate provides technology for ad fraud protection and traffic quality measurement across digital advertising environments. Screencore has incorporated Pixalate’s technology into its broader approach to identifying potentially invalid traffic and monitoring inventory quality across programmatic transactions.
Through this ongoing collaboration, Screencore continues to support several areas of its traffic quality strategy, including invalid traffic detection, fraud prevention, traffic quality monitoring, and greater visibility into the quality of programmatic inventory.
For publishers, these capabilities complement Screencore’s programmatic monetisation infrastructure, which connects digital inventory with programmatic demand while supporting inventory management, analytics, brand safety, and traffic quality.
For advertisers and demand partners, additional traffic quality controls are designed to support greater confidence in the inventory and programmatic supply paths available through Screencore.
The long-standing collaboration also reflects Screencore’s view that traffic quality and fraud prevention should be embedded into programmatic operations rather than treated as standalone measures introduced only after transactions have occurred.
Building trust into the infrastructure
For Screencore, maintaining a trusted programmatic environment is an ongoing process — one that requires technology, monitoring, and long-term industry partnerships to evolve alongside new channels and emerging traffic quality risks.
"Traffic quality has never been a one-off initiative for us. It needs to be part of the infrastructure behind programmatic advertising and continuously evolve with the ecosystem," said Jess Okan, CEO and co-founder of Screencore. "Our long-standing work with Pixalate has supported that approach over the years, helping us strengthen fraud prevention and build an environment where publishers, advertisers, and technology partners can operate with greater confidence."
As digital advertising continues to expand across environments such as mobile apps and CTV, programmatic supply chains are becoming increasingly complex. For technology platforms, this creates a continued need to understand where inventory originates, assess traffic quality, and identify potentially invalid activity.
The ongoing collaboration between Screencore and Pixalate supports Screencore’s broader work around traffic quality, transparency, brand safety, and responsible programmatic infrastructure.
By combining Screencore’s programmatic infrastructure with Pixalate’s expertise in ad fraud detection and traffic quality, the companies continue to support stronger quality controls across Screencore’s ecosystem while maintaining the scale and efficiency required for programmatic advertising.
Strengthen traffic quality, transparency, and trust across your programmatic supply chain with Screencore.
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