Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets
by on 7th Jul 2026 in News
Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data collection.
In response to the multiplication of global regulations, Axeptio’s new analytics dashboard provides insights tailored to the specificities of each market. The platform now natively differentiates between web, mobile, and headless environments, while introducing dedicated spaces for the two major regulatory models: opt-in (such as the European GDPR) and opt-out (such as the US CCPA).
Building upon the tracking of three strategic KPIs (interaction rate, consent rate, and opt-in rate), the key new features of this version include:
● Dual performance analysis: Tracking tailored to strict consent requirements (opt-in) alongside a space designed for opt-out, which is capable of isolating manual opt-outs from automated signals like the Global Privacy Control (GPC).
● Improved data hygiene: The integration of bot volume estimation to clean up analyses from automated traffic bias.
● Granular global mapping: A clear visualisation of traffic origin that leverages Axeptio's Country Groups and Targeted Areas features to dynamically adapt banners by country, US state, or Canadian province.
"Take the example of a company operating primarily in Europe and North America," explains Pierre Gagnon Gingras, customer success manager at Axeptio. "It can display a GDPR-compliant banner for European visitors, a configuration adapted to Law 25 for Quebec, a specific opt-out experience for the United States, and a separate framework for the rest of Canada. Axeptio automatically detects the visitor's location and applies the appropriate configuration."
Axeptio
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