DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...]

In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California.

Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...]

With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about...

Reward, a global leader in customer engagement and commerce media, and Experian, the global data and technology company, today (14th January, 2026) announce the integration of Experian Mosaic into Reward’s intelligence and activation solutions. The integration strengthens the depth and breadth [...]

In today’s Digest, we cover the UK enforcing a ban on junk food TV ads before 9pm, Omnicom Media working with Google on a new insights tool, , and OpenAI going all-in on audio with an audio-first device expected to [...]

In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

Locala, a global leader in omnichannel advertising solutions, announced the launch of Omni Planner in Singapore. This strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behaviour – where 70% of consumers now expect a [...]

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]

impact.com, the world’s leading commerce partnership marketing platform, announced its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in [...]