ExchangeWire PressBox
Articles by ExchangeWire
DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...]
Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership
Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today (23rd April, 2026) announced that Clinch's ad-serving tags have been certified to run within OpenGlass's Advanced CTV Formats, beginning with pause ads, [...]
Firefly Expands Programmatic Capabilities Through Integration with VIOOH
Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...]
Pubstack Unveils 'Spark for Publishers' to End Publisher Inventory Commoditisation
Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...]
Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP
Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which gives advertisers using Amazon DSP access to the UK's biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon [...]
Vevo Refines Upfront 2026 Strategy
Vevo, the world’s leading music video network, announced its evolved approach to the 2026 Upfront season, introducing a strategy centred on bespoke, high-impact offerings that reflect the growing demand for more tailored brand solutions. As marketer needs continue to shift, [...]
Thrad Is Now Live as an Advertiser Inside ChatGPT
The AI advertising infrastructure company becomes one of the first to run its own sponsored campaign inside ChatGPT's suggestions programme Thrad, the advertising infrastructure provider for the AI ecosystem, has confirmed it is now live as an advertiser inside ChatGPT's sponsored [...]
Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, today (23rd April, 2026) announced continued expansion of its global Brand Partnerships [...]
Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate [...]
Navigate Health Drives +48% Ad Revenue Growth with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced a successful collaboration with Navigate Health through its Ad Manager Hub. Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and [...]
Follow ExchangeWire