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The Guardian Launches Attention-Based Packages & Joins Adelaide’s AU Ecosystem
Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting [...]
Happydemics Partners with Citymapper to Expand Cross-Channel Measurement
Happydemics, the global brand lift and ad measurement company, has partnered with urban mobility platform Citymapper to enhance the company’s advertising measurement capabilities. Through this global partnership, Happydemics will provide cross-channel brand measurement solutions for Citymapper’s advertising offering, which includes display [...]
EscalaX Drives the Growth of Its SSP & Strengthens Its Team
At a time when the multichannel programmatic industry demands more efficient, transparent, and market-oriented technology, EscalaX continues to move forward with its objectives, focusing on technological innovation and team growth. The company, specialised in ad tech solutions and multichannel programmatic, [...]
Spyrosoft AdTech Launches Its AI Media Planner Solution
Spyrosoft AdTech, a software development company specialising in advertising and marketing software, announces the official launch of its AI Media Planner to help companies eliminate manual processes and automate the most time-consuming aspects of campaign planning, setup, and execution. The AI [...]
Overwolf Ads & OpenX Prove Gaming Can Deliver CTV-Level Video Performance at Scale
Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world's biggest titles, announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at [...]
Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative
Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]
Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID
DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors. Industry veteran Simpson will work [...]
Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace
Azerion, one of Europe's leading digital advertising and entertainment media platforms, today (10th June, 2026) announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognised FTC approved COPPA Safe Harbour certification authority, providing independent third-party validation [...]
Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung
Ogury, ein globales ad tech-Unternehmen mit Fokus auf Persona Intelligence, bringt mit SONA eine agentenbasierte Lösung für die Zielgruppenplanung und -aktivierung auf den Markt. SONA schließt eine Lücke, die in der digitalen Mediaplanung häufig entsteht: Zielgruppen werden in der Strategiephase [...]
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