In today’s ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed “SneakyTerra”; Adwanted Group partners with Mediatel to acquire the shares of the company’s retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class action lawsuit in the US.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers USD $5m (£3.6m) per month has been discovered by authentication firm DoubleVerify. Dubbed “SneakyTerra”, the operation is the second CTV [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company Digital Turbine acquires AdColony for USD $400m; Virginia passes the Consumer Data Protection Act, making it the second US state to implement such legislation; and Google announce that they will ban alternative unique identifiers on their Chrome browser along with [...]

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In today’s ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer group accuses TikTok of violating users’ rights.   Customer Data Protection Act passed in Virginia The Customer Data Protection Act (CDPA) has been passed into law in Virginia, making the state the second in the US to implement such legislation. Signed by governor [...]

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In today’s ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world’s most-downloaded and highest-grossing app, with growth continuing into 2021; and ViacomCBS records positive results for Q4 2020.   Proposed bill may force Google and Apple to permit alternative app payment systems A new law presented in the senate of North Dakota, US, could make it illegal for app store operators to force developers [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok and WeChat from the US; the CMA raises concerns that Adevinta’s purchase of eBay’s classifieds unit could damage competition; and Facebook is hit with backlash after deciding to remove news sharing in Australia.    Disney+ nears 95 million subscribers Disney streaming phenomenon Disney+ [...]

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In today’s ExchangeWire news digest: the Biden administration has halted legal action that sought to ban TikTok and WeChat from the US; Twitter reports record revenue for Q4 2020, but remains wary that user growth is beginning to slow; and Google responds to the Australian senate’s endorsement of the News Media Bargaining Code.   US government puts TikTok and WeChat bans on hold US president Joe Biden has suspended legal action against short-form video platform TikTok and instant-messaging app WeChat. The action, instigated [...]

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In today’s ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA’s Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America’s largest cinema chain, AMC, raises enough fresh funding to save it from bankruptcy.   Google to replace cookies with FLoC Google has effectively opted to use Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies within Chrome. Part of the search leaders’ ‘privacy sandbox’, the [...]

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In today’s ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease investment in Australia in response to the News Media Bargaining Code.   FCC case for looser media ownership goes to Supreme Court The Federal Communications Commission (FCC) has presented its latest case for the relaxation of media ownership rules to the Supreme Court. [...]

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In today’s ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia’s News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond.   US objects to Australia’s News Media Bargaining Code The Office of the US Trade Representative has voiced opposition to a draft bill in Australia that will force big digital platforms to pay for news content. Australia’s parliament is currently reviewing a draft [...]

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In today’s ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA’s members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will have ditched native mobile apps in favour of messaging by 2025.   FCC receives $80bn for more 5G airwaves The US government is set to receive USD $80.9bn (£59.4bn) from bidders seeking licenses to use airwaves for 5G service. The figure, first reported [...]

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