In today’s ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are acquired by Voodoo.   Colorado to join California and Virginia by introducing state privacy law Colorado is set to become the third US state to implement its own privacy regulation. The Colorado House of Representatives voted last Monday (7th June) to pass the [...]

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In today’s ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company to achieve unicorn status in the US after a $775m Series A round.   Shopping on TikTok skyrockets over lockdown Shopping on TikTok has exploded in popularity in the UK over the course of the pandemic, rising by an eye-watering 553% over the [...]

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In today’s ExchangeWire news digest: Gray Television acquire 17 of Meredith’s TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook report higher-than-expected revenues for Q1, but remain wary of the impact that ATT will have on their future ad sales.   Gray Television acquire Meredith TV stations Gray Television have inked a deal to buy 17 of Meredith Corporation’s TV stations for USD [...]

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In today’s ExchangeWire news digest: tech start-ups Gojek and Tokopedia merge to create “GoTo”; Google’s vice president of government affairs and policy urges the Biden administration to work more closely with the EU; and games developer Tripledot Studios raise USD $78m in a Series A funding round.   Gojek and Tokopedia merge to create “GoTo” Indonesia-based tech start-ups Gojek and Tokopedia are reportedly in the final stages of a USD $18bn (£13.1bn) merger. The deal, which is expected to close later this month, [...]

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In today’s ExchangeWire news digest: Singapore “super app” Grab go public in the US via a record-breaking SPAC deal; media firms Univision and Grupo Televisa merge to build the US’s largest Spanish-language player; and the Biden administration add 7 Chinese supercomputer developers to the US’s blacklist.   Grab go public in largest ever SPAC deal Singapore-based start-up Grab will go public via a special purpose acquisition company (SPAC). The “super app”, which is yet to turn a profit, will raise USD $4.5bn (£3.3bn) [...]

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In today’s ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new consumer privacy law Colorado has become the latest US state to propose revamping its consumer privacy laws. State senators presented a new bill to Colorado lawmakers last month which will extend further protections to internet users’ personal data. Officially named SB 21-190 [...]

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In today’s ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed “SneakyTerra”; Adwanted Group partners with Mediatel to acquire the shares of the company’s retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class action lawsuit in the US.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers USD $5m (£3.6m) per month has been discovered by authentication firm DoubleVerify. Dubbed “SneakyTerra”, the operation is the second CTV [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company Digital Turbine acquires AdColony for USD $400m; Virginia passes the Consumer Data Protection Act, making it the second US state to implement such legislation; and Google announce that they will ban alternative unique identifiers on their Chrome browser along with [...]

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In today’s ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer group accuses TikTok of violating users’ rights.   Customer Data Protection Act passed in Virginia The Customer Data Protection Act (CDPA) has been passed into law in Virginia, making the state the second in the US to implement such legislation. Signed by governor [...]

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In today’s ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world’s most-downloaded and highest-grossing app, with growth continuing into 2021; and ViacomCBS records positive results for Q4 2020.   Proposed bill may force Google and Apple to permit alternative app payment systems A new law presented in the senate of North Dakota, US, could make it illegal for app store operators to force developers [...]

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