US
GDPR-Compliance Can Establish Trust with Customers: Q&A with Kory Willis, Impartner
The passage of GDPR requires that all U.S.-based media companies doing business in Europe reveal exactly with whom they’re sharing user information. Sites must ask users to opt in to having their data shared with all of these third-party tools. GDPR is going to open internet user’s eyes to where their information goes, and how to more responsibly control their online presence. Speaking with ExchangeWire, Kory Willis, senior director of IT, Impartner, explains about the cloaked networks of information-sharing that [...]
Experts Discuss: What Can Blockchain Really Do for Advertising?
There is a lot of chatter about blockchain these days, but what can blockchain technology actually do for the advertising industry? What are its general applications in the real world? Fighting fraud? Disinformation campaigns? Content monetisation? Will this really help the media supply chain, and how? How long until we start seeing some steak added to the hyped sizzle? What do people need to understand/learn and what are the challenges businesses will encounter along the way? We asked [...]
Trusted Media Brands & Taboola Expand Partnership; MPP Global Partners with Dynamic Yield
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Trusted Media Brands and Taboola expands partnership; MPP and Dynamic Yield partner; AppLift launches new audience segmentation; GumGum releases brand safety research; and Receptiv launches three-part media guarantee. Trusted Media Brands Expands Partnership with Taboola Discovery platform, Taboola, has strategically partnered with Trusted Media Brands to bring Taboola Feed to its audiences in the US and Canada. Building on their previous partnership, Trusted Media [...]
TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola’s self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is coming in-house; and Impact Radius hires first CMO. TAG Will Require Publishers to Use Ads.txt The Trustworthy Accountability Group (TAG), an industry initiative to fight criminal activity in the digital advertising supply chain, has released updated certification guidelines for its Certified [...]
InMobi Acquires AerServ; Swrve Partners with Segment
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AerServ acquired by InMobi; Swrve and Segment partner; Phoenix Marketing acquires TV Brand Effect assets from Nielsen; Bombora builds data cooperative; and Leaders from MediaMath and Undertone create VC fund. InMobi acqires AerServ Mobile advertising platform, InMobi, has acquired video platform for mobile publishers, AerServ, for USD$90m (£65.3m) in cash and stock, to enhance monetisation for publishers globally, and further enhance the InMobi [...]
Sizmek Announces Total Transparency; Dentsu Aegis Network Acquires HelloWorld
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek offers transparency across its AI-enabled platform; Merkle acquires HelloWorld; Vistar Media partners with LiveRamp; IAB & 4A’s release long-form video terms; and Madison Logic and Marketo partner. Sizmek Announces Transparency Across AI-enabled Platform Advertising platform company, Sizmek, is now offering full pricing transparency with its AI-enabled platform across its media, creative, data, technology, and service-related costs. This move reinforces Sizmek’s commitment to [...]
Smart Becomes ads.txt-Compliant; MNI Targeted Media Launches Attribution Solution
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes 100% ads.txt-compliant; MNI Targeted Media launches attribution platform; engage:BDR lists on ASX; Smaato study shows doubling of mobile video ad spend; Kochava launches blockchain platform; and Advertising ID Consortium adds new members. Smart 100% ads.txt-Compliant Technology platform company, Smart, has announced a new policy allowing only inventory from ads.txt-compliant publishers to be offered to demand partners starting 20th of December. In [...]
Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for Ads; Amobee launches refund program; The Moneytizer expands to the US. Nexstar Acquires LKQD Technologies TV broadcasting company, Nexstar Media Group, has acquired video advertising company, LKQD Technologies, for approximately USD$90m (£67.3m) cash, expanding and diversifying Nexstar’s digital portfolio of digital [...]
Triton Digital Integrates with MediaMath; Adelphic Partners with DoubleVerify
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve extends platform support. Triton Digital integrates with MediaMath DSP Triton Digital, a digital audio technology and advertising company, has integrated its audio advertising marketplace, a2x, with MediaMath, a programmatic marketing technology company. The integration into MediaMath’s DSP provides advertisers with the [...]
DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade Desk; Adyoulike partners with TabMo; AdTiming moves into the US; and Choozle raises Series B. DigiTrust consortium strengthens position DigiTrust, a consortium built in 2016 of 20 initial programmatic technology partners, came together to improve the digital experience for consumers, publishers, [...]
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