In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of the revenue; BuzzFeed agrees to buy HuffPost as part of its larger deal with Verizon; the UK proposes a new bill that will formally ban Huawei from involvement in its 5G mobile network and impose tougher sanction for telco non-compliance; [...]

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Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform. Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent [...]

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In today’s ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company’s Partner Program; and cord-cutting slows in the US over Q3, but experts expect the trend to resume pace.   Telenor sells Tapad to Experian Norwegian telecoms firm Telenor has sold its ad tech subsidiary Tapad to Experian. The move, which had been recommended by industry consultant LUMA Partners, saw Experian attain full [...]

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In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has submitted its S-1 registration documents with the US Securities and Exchange Commission as it files for an IPO on the Nasdaq stock exchange under the ticker PUBM, potentially netting the firm up to USD$75m (£57m). Despite the turbulent economic conditions [...]

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In today’s ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe’s CEO issues a more detailed response to the DPA’s report that its Transparency and Consent Framework is not compliant with GDPR; and Zenith predicts a boom in video advertising spend in India over the next few years.   FCC stands firm on scrapping net neutrality rules   In the US, the Federal Communications Commission (FCC) has voted to affirm [...]

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In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced that it has raised USD$120m (£92.1m) in an investment round co-led by ION Crossover Partners and Viola Growth. According to executives at the New York-based firm, the funding will be used for both organic and inorganic expansion, with a focus [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU’s data supervisor, the Belgium-based DPA, declares that the IAB Europe’s TCF does not comply with GDPR; the DOJ launches a landmark lawsuit against Google over allegations of monopolistic business practices in Search; and short-form video platform Quibi throws in the towel.Alibaba bolsters ecommerce offering [...]

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In today’s ExchangeWire news digest: short-form video streaming platform Quibi closes its doors for good, just 6 months after launching; ViacomCBS announces that its restructuring its senior management team to put streaming front-and-centre; and the US adds a further 6 Chinese news outlets to its “foreign mission” listing.   Quibi closes its doors for good   Short-form content platform Quibi is shutting down after just 6 months of operating. Having been dogged by difficulties since launching in April, it was the company’s failure to [...]

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In today’s ExchangeWire news digest: the US Department of Justice has filed a lawsuit against Google, accusing the tech heavyweight of anticompetitive business practices; Snap over-achieves in Q3, beating analysts’ revenue and user predictions; and Netflix misses its Q3 subscriber estimates, but remains philosophical.   DOJ launches lawsuit against Google   The US Department of Justice (DOJ) has filed a landmark lawsuit against big tech firm Google for allegedly misusing its market dominance to sustain a monopoly over search and search advertising. The case marks [...]

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In today’s ExchangeWire news digest: Chinese holdings firm Alibaba enhances its ecommerce output by increasing its shares in supermarket chain Sun Art; research from Global Market Insights forecasts that the VOD market will reach $175bn by 2026; and the Trump administration renews its campaign to bar new downloads of TikTok within the country.   Alibaba bolsters ecommerce offering with majority stake in China’s Sun Art   Holdings titan Alibaba has announced that it plans to buy a majority stake in supermarket chain Sun Art. [...]

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