Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of broadcaster landscape, publishers, and languages, making it challenging for brands used to the more homogenised US environment. To address this challenge, RTL AdConnect has expanded its operations within the US by opening a new office in Los Angeles. In this Q&A [...]

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With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. And station groups will also take an omnichannel approach to marketing in parallel to streamlining industry operations. But what else is on the horizon? In this piece exclusively for ExchangeWire, Shereta Williams (pictured below), president, Videa, shares four predictions that [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019. Context will make a comeback“I think high-quality content will be even more important than it is now. We are facing a totally fragmented ecosystem along not only the thousands of publishers, but also hundreds of thousands of celebrities and influencers. In this environment, brands will have [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector share with us their predictions for 2019. Here are some insights on trends to look for in the next few years. The growth will continue“2018 was a year of learning for programmatic buyers and sellers. Everyone became more aware of [...]

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Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil to talk on the importance and challenges of targeting ad campaigns to U.S. Hispanics. Yes, Hispanics matter! The United States is the second country in the world with the most Spanish speakers, just after Mexico. As a matter of fact, the [...]

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S4M Launches the First Online Drive-To-Store ROI Calculator S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns. Incremental Visits: The New [...]

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On this week’s news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market. Adsquare Appoints Key Executives Across US & EMEA  Adsquare, a leading global real-time data exchange announced today the appointments of Michael Schlueter as VP Platform Partnerships & Strategic Projects, David Fieldhouse as Managing Director UK and Candice McDonald as Sales Manager US. The announcement of the newly established positions represents the company’s commitment to support the needs of its clients and partners across the key markets in the US and Europe. The strategic appointments are [...]

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This week’s news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its drive-to-store technology.  The platform enables marketers to have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as incremental visits to stores with features including geolocation, measuring effectiveness and the fragmentation of the advertising campaign process. “With the new version of FUSIO by S4M, we are responding to a real need on the [...]

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Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, such as Brazil, to adopt similar legislation. One in particular, which is starting to take data privacy very seriously, is the U.S. Multiple states have started updating their consumer privacy acts, and the state of California, the home of ad [...]

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On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region – and on this edition:  Adsquare Expands In The US Midwest And Appoints Sales Director In Chicago Adsquare Expands In The Midwest And Appoints Sales Director In Chicago Adsquare, the mobile-first data exchange has announced the opening of a brand-new office in Chicago, marking the company’s first Midwest location. The announcement represents the latest step in the ongoing expansion in the US. In particular, strength in providing solutions to Retail [...]

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