ExchangeWire PressBox
Articles by ExchangeWire
Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas
Ogury, la empresa global de ad tech impulsada por Persona Intelligence, ha anunciado hoy el lanzamiento de SONA, su solución agéntica diseñada para resolver la brecha persistente entre la planificación de audiencias y la ejecución de campañas. Mientras muchas plataformas [...]
Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la coerenza tra pianificazione delle audience e attivazione delle campagne
Ogury, azienda globale ad tech basata sulla Persona Intelligence, annuncia oggi il lancio di SONA, una soluzione basata su AI agentica progettata per colmare il persistente divario tra la pianificazione delle audience e l’attivazione delle campagne. Mentre molte piattaforme si [...]
Assertive Yield Promotes Daniel Pedersen to Lead US Sales
Assertive Yield announced the promotion of Daniel Pedersen to lead the sales organisation in North America. In this new role, Daniel will oversee the company’s US commercial operations, bringing all American revenue teams under his direction, and drive publisher adoption [...]
Ogury lance la solution agentique SONA afin d’apporter plus de cohérence entre stratégie d’audience et activation média
Ogury, société ad tech mondiale fondée sur la Persona Intelligence,annonce aujourd’hui le lancement de SONA, sa solution agentique conçue pour répondre à un défi persistant : maintenir une définition des audiences cohérente de la planification à l’exécution des campagnes. Alors [...]
Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution
Ogury, the global ad tech company powered by Persona Intelligence, today (9th June, 2026) announced the launch of SONA, its agentic solution designed to address the persistent gap between audience planning and campaign execution. While many platforms focus on optimising [...]
IAB Europe - Entries Now Open for the 2026 MIXX Awards Europe
IAB Europe is excited to announce that entries are now open for the 2026 MIXX Awards Europe, returning for its 15th edition under this year’s theme: Once In, Always In. Made to Belong. Built to Last. For 15 years, the MIXX [...]
M6 Unlimited Partners with NumberEight to Extend Targeting Across Its Digital Audio Inventory
M6 Unlimited, the advertising sales house of Groupe M6 and France's leading commercial audio publisher, has partnered with NumberEight, a leader in ID-less audience intelligence, to reach a new milestone in the evolution of Smart Audio, its data-driven digital audio [...]
ADvendio Launches Specialised AI Workforce to Drive Agentic Advertising
ADvendio, a leading revenue OS for agentic advertising announced today (8th June, 2026) the launch of a new category of agentic AI that marks the first time publishers, broadcasters, and retail media networks will have access to agents that are [...]
Popular Tradertalks
Latest Posts
-
The Stack: AI Meets Reality -
IPA Q2 2026 Bellwether: What the Industry Thinks -
Digest: Publisher Ad Supply Drops 40%; Spotify Tests AI Chatbot for Premium Users -
On Signals, Cutting Twice, and What People (Really) Want -
Digest: OpenAI Ads Set to Miss Forecast by 90%; Disney+ Weighs Free Ad-Supported Tier
Follow ExchangeWire