In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 online ad revenue hits £869.56m; Omnicom tune into audio ads in AU; Dentsu snap up e-commerce services provider; BBDO offer free services to Chinese startups for a year; and ironSource open up in India with OMG partnership.India consumers still [...]
The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach
In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in more detail and its approach to building on the pipes of the new programmatic eco-system.
Season’s greetings, listeners. Today TraderTalk looks at the 2011 year in full – with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech’s growing obsession with acquiring/building the end-of-end stack. ExchangeWire Editor, Ciaran O’Kane, is ably assisted in the end-of-year review by the Guardian’s Tim Gentry, Martin Kelly, Managing Partner at Infectious Media, ValueClick’s Carl White and Eric Ward, Director, Digital Media at [...]
TagsAd ExchangeAd NetworkAd ServerAd TradingAd VerificationAd VisibilityAgencyAgency Trading DeskAnalyticsAttributionBehavioral TargetingBrandCEEData ExchangeData Management PlatformData StrategyDemand Side NetworkDemand Side PlatformDisplayFacebook DisplayFranceGerman Sales HouseGermanyMarketerMedia ValuationMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNetherlandsPodcastPrivacyPrivate ExchangePublisherPublisher Trading DeskRTBScandinaviaSemantic TargetingSocial TargetingVideoYield Optimisation
With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, its new pan-European data partnership with Vivaki, the evolution of the display eco-system in Europe, and the opportunity for growth in the European market. So that you get all future episodes, you can subscribe to TraderTalk here.
TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe & The Move Into Video
Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, the rise of the trading desk and what it means for ad nets, the evolution of the ad net offering, the cookie directive and much more. So that you get all future episodes, you can subscribe to TraderTalk [...]
TraderTalk Episode 9: AppNexus CEO, Brian O'Kelley Discusses The AppNexus Offering & The Evolving Display Eco-System
Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O’Kelley, CEO & Co-Founder, AppNexus. O’Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007) – and is now CEO of AppNexus, one of the key platform vendors in the data-driven display marketplace.
In a wide ranging TraderTalk interview, O’Kelley discusses the AppNexus offering in more detail, the evolution of [...]
TraderTalk Episode 8: Criteo's Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Michael Steckler, Managing Director Northern Europe at Criteo. Here Steckler discusses the Criteo offering, moving up the sales funnel, RTB trading, the cookie directive, the product roadmap and much more. So that you get all future [...]
TraderTalk Episode 7: Zuzanna Gierlinska Discusses The Microsoft Ad Exchange & Managing Sales Channel Cannibalisation
Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA. Here Gierlinska talks about the new Microsoft Ad Exchange, how Microsoft will manage sales channel cannibalisation, the evolution of the ad network and how the media plan will evolve [...]
TraderTalk Episode Six: Nigel Gilbert Discusses The Evolving European Media-Buying Space, The Future Of The Ad Network Model And What Third-Party Ad Buyers Will Need To Do To Survive As Agencies Move Into The Ad Net Layer
Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Nigel Gilbert, Head of Orange Ad Market. Here Gilbert talks about the the evolving European media-buying space, the future of the ad network model and what third-party ad buyers will need to do to survive [...]
With ATS London only just over a month away, ExchangeWire is still offering free access to advertiser-side marketers. The line-up for this year’s ATS London is nothing short of sensational. We have keynote speakers from AppNexus, MediaMath, Rubicon Project, Quantcast and Microsoft. Panels include the best minds from the European digital media and ad tech space. In the interest of expanding the conversation beyond the technology and media buying bubble, ExchangeWire is throwing the [...]
TagsAd ExchangeAd NetworkAd ServerAd TradingAd VerificationAgencyAnalyticsAttributionBehavioral TargetingCEEData ExchangeData Management PlatformData StrategyDemand Side NetworkDemand Side PlatformDisplayFranceGermanyMarketerMedia ValuationMobile Ad ExchangeMobile Ad NetworkMobile DisplayNetherlandsPodcastPrivacyPrivate ExchangePublisherRTBSemantic TargetingSpainVideoYield Optimisation