Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 demographic, with over half now trusting them over traditional television and radio broadcasts. ExchangeWire speaks to Sophie Harding (pictured below), trends and insights director at Mindshare UK on why podcasts appeal to millennials, what opportunities this holds for advertisers, and how [...]

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A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced today (5 April) the launch of Studio:Podcast, a targeted release of their world-leading dynamic audio personalisation tool, built specially for podcast advertisers. Studio:Podcast enables brands and advertisers to create dynamic and personalised digital audio adverts that are delivered to users [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution; IAS & YouTube Brand Safety Solution Now Available for Advertisers; and Signal & Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad-Serving Platform. IAB Tech Lab Launches Podcast Measurement Compliance Program The IAB Technology Laboratory Podcast [...]

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