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  • Apple is Building Higher Walls – Will They Succeed?

    In this exclusive article for ExchangeWire ahead of ATS London 2021, Jonathan Harrop, VP of global marketing and communications, AdColony, hones in on Apple’s latest pivot to content curation and “discovery”, and where this lifestyle focus puts it among its [...]

  • Twitter Launch "Blue" Subscription; Netflix in Podcast Push

    In today’s ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched [...]

  • TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

    In today’s ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

  • Facebook Cuts Off News in Australia; iHeartMedia Acquires Triton Digital

    In today’s ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is [...]

  • CPRA Gets the Vote; Amazon Under New EU Investigation

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers’ data; the EU Commission launches [...]

  • Spotify Buys Megaphone; WPP Merges AKQA and Grey

    In today’s ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

  • Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID

    In today’s ExchangeWire news digest: Singapore’s money authority’s blockchain initiative, ‘Project Ubin’, passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s [...]

  • Australian OOH Sees Recovery; US Ad Demand Fuelled by DTCs

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have [...]

  • The Appeal of Podcasts: Q&A with Sophie Harding, Mindshare UK

    Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 [...]

  • A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem

    A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced [...]