In today’s ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched a paid subscription service in Canada and Australia. Named “Twitter Blue”, the service allows users to undo tweets, manage their bookmarked content on the platform, and change the colour of their app icon. What Blue doesn’t offer, however, is a [...]

Read more

In today’s ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution that will help businesses around the world to “reach customers and drive conversion with ease”. The new offering will allow app users to indicate their interest in a product or service by providing basic personal details (such as their name, [...]

Read more

In today’s ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is expected to formally agree to a post-Brexit UK data deal.   Facebook follows through on Australia news restrictions Facebook have announced that they will bar users in Australia from sharing news content on their platform. The decision comes off the back of the [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers’ data; the EU Commission launches a fresh investigation into Amazon, accusing the ecommerce giant of using third-party seller information to give itself a competitive edge; Spotify acquires podcast platform Megaphone for USD $235m; and China lays out new laws to curb the power of the [...]

Read more

In today’s ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify has acquired podcast service Megaphone for USD $235m (£178.2m). The deal builds on a previous relationship between the two companies which allowed Spotify to use some of Megaphone’s hosting services. However, it is the purchased firm’s ad tools which appear [...]

Read more

In today’s ExchangeWire news digest: Singapore’s money authority’s blockchain initiative, ‘Project Ubin’, passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s ‘Project Ubin’ blockchain initiative passes trials Project Ubin, the multi-currency blockchain-based payment network created by the Monetary Authority of Singapore (MAS) and investment firm Temasek, has taken a step closer to going commercial. The initiative, which began in 2016, has proven [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have started clamping down on bid duplication; Buzzfeed pulls its news operations from the UK and Australia; and ExchangeWire releases the first MadTech Podcast Special. OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector [...]

Read more

Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 demographic, with over half now trusting them over traditional television and radio broadcasts. ExchangeWire speaks to Sophie Harding (pictured below), trends and insights director at Mindshare UK on why podcasts appeal to millennials, what opportunities this holds for advertisers, and how [...]

Read more

A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced today (5 April) the launch of Studio:Podcast, a targeted release of their world-leading dynamic audio personalisation tool, built specially for podcast advertisers. Studio:Podcast enables brands and advertisers to create dynamic and personalised digital audio adverts that are delivered to users [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution; IAS & YouTube Brand Safety Solution Now Available for Advertisers; and Signal & Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad-Serving Platform. IAB Tech Lab Launches Podcast Measurement Compliance Program The IAB Technology Laboratory Podcast [...]

Read more