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Locala Introduces Adaptive Advertising, Setting the Foundation for Its Next Phase of Growth
Locala, today (1st September, 2026) announced the global launch of Adaptive Advertising, a new framework designed to connect changing market realities with media strategy and execution. The approach builds on Locala’s expertise in understanding how brands perform differently across markets, combining [...]
Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance
Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth. Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to [...]
USA TODAY FAST Channel to Stream Fox First Run’s "Battleground Midterms" with S.E. Cupp & Bill Anderson
USA TODAY FAST Channel, programmed and operated by VideoElephant FAST Managed Services, streamed Fox First Run’s Battleground Midterms with S.E. Cupp and Bill Anderson on Monday, August 31. USA TODAY’s FAST channel was the only non-Fox-related channel to carry the [...]
Gamers are Turning In-Game Finds Into Real-World Buys, Captify UK Data Reveals
New Captify (part of Verve) data shows gaming in the UK is becoming a powerful commerce and brand discovery channel, with highly engaged gamers turning in-game experiences and items, like fashion and vehicles, into real-world searches and purchases. While major releases [...]
Thrad Backs RUN/HACK, Europe's First Running Hackathon, Alongside ElevenLabs, O2 & Wispr Flow
Thrad, the advertising platform for AI conversations, has announced its sponsorship of RUN/HACK, Europe's first running hackathon, taking place in London on Saturday 29 August. Presented by TAG and organised by Zizou Brahmi, Tijs Nieuwboer, Siena Kinsale, Luke Balabanovic, Rachel Macnaghten [...]
Sigma Software Joins IAB Tech Lab Board of Directors, Represented by CEO Katherine Tuluzova
Sigma Software today (27th August, 2026) announced that Katherine Tuluzova, CEO of Sigma Software, has been appointed to the Board of Directors of IAB Tech Lab, the global technical standards body for the digital advertising industry. IAB Tech Lab develops and [...]
Petrol Advertising Selects ADvendio to Centralize Media Planning & Streamline Campaign Setup
ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising. Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...]
Attekmi Expands its Programmatic Offering with Private Marketplace Deals
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Private Marketplace Deals. PMP Deals are private "contracts" between the supply and demand sides, where traffic is sold according to predetermined conditions: bidfloor, ad formats, traffic types, etc. Being currently [...]
LADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30%
ArcSpan, the leading AI-powered data monetisation and audience intelligence platform for premium publishers, announced that LADbible Group has completed its migration to the Audience Monetisation System (AMS) platform in 28 days, growing average audience cohort size by 30% and, in [...]
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