ExchangeWire PressBox
Articles by ExchangeWire
VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership
Today, (25th August, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to [...]
Taptap Digital Acquires Skyrise to Expand European Footprint & Accelerate Global Expansion
Taptap Digital, the global location intelligence and audience activation platform, today (25th August, 2026) announced the strategic acquisition of Manchester-headquartered audience design platform, Skyrise. The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated [...]
Readpeak Appoints Former Nokia & Microsoft Tech Leader as CTO
Readpeak, a leading programmatic native advertising platform trusted by brands like IKEA, BMW, and Bosch, has appointed seasoned tech expert Sami Pippuri as chief technology officer to accelerate its international expansion and AI investment. Pippuri joins Readpeak with over 25 years [...]
LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals into Measurable Lower-Funnel Performance
LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns to inform lower-funnel performance advertising. Traditional [...]
AudioStack Expands Multi-Model Voice Orchestration, Welcoming Gradium as Latest Roster Partner
AudioStack, the agentic audio production platform for media and advertising, announced Gradium has been added to its roster of voice providers. The addition reflects AudioStack's ongoing investment in providing the largest and most complementary selection of voices, languages, and accents, [...]
Thrad's Inaugural Sponsored Intelligence Summit Sets the Terms for the Answer Economy
Thrad has published the takeaways from its inaugural Sponsored Intelligence Summit, an invitation-only programme which brought brand marketers, agency, and AI publishers together around a single proposition: that AI is not search, and that the answer, not a page of links, [...]
StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI
StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising. While AI adoption has become mainstream, the findings suggest a gap between ambition [...]
1 Campaign, 100+ Ads, 70% Engagement: Inside Wella's AI Audio Success with AudioStack
Azerion used AudioStack's agentic production platform to turn one script into 100 personalised audio ads across the UK — proof that AI-driven personalisation can move even a sensitive, hard-to-message category to act. New Wella's Nioxin Pro Clinical line saw 70% of [...]
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...]
Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM
Wrango, the healthcare marketing platform purpose-built for verified healthcare provider (HCP) activation and clinical measurement, and OpenX, The Intelligent SSP™, today (19th August, 2026) released results from a controlled test across specialty pharma campaigns that shows supply-side targeting — not [...]
Popular Tradertalks
Latest Posts
-
'We Cannot Cap What We Cannot Count': MarkApp on What MENA Needs Before CTV Scales -
Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership -
“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign -
The Stack: AI, Ad Spend & Agency Shifts -
Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning
Follow ExchangeWire