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Articles by ExchangeWire

• Azerion Promotes Roxanne Harley to VP Strategy & Growth

  2 months ago News

  

  Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly-created position of VP strategy and growth as it continues to integrate multiple advertising disciplines, data streams, and technologies to deliver effective campaigns for clients. Previously Azerion UK’s head of growth, [...]

  AppointmentCreativeMarketingOmnichannel

• Picnic Launches 'Quality Video' to Bring Transparency to Open-Web Video Buying

  2 months ago News

  

  Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...]

  CurationDisplayOpen WebProduct LaunchVideo

• Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning

  2 months ago News

  

  Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation. Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations [...]

  Agentic AIAudienceMediaProduct Launch

• digitalAudience Accelerates UK Expansion with Local Leadership

  2 months ago News

  

  digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...]

  AppointmentPrivacyUK

• Taboola: EV Controversy Drives Huge Readership Spike

  2 months ago News

  

  Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...]

  Agentic CommerceNewsPublisher

• Thrad Joins AgenticAdvertising.org as Founding Member

  2 months ago News

  

  Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...]

  AIInfluencer MarketingPublisherRegulation

• Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

  2 months ago News

  

  Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...]

  AttentionMeasurementProduct Launch

• EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity

  2 months ago News

  

  EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...]

  Ad FraudAgentic CommerceInventorySecurity

• AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety

  2 months ago News

  

  AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking report measuring how ad networks perform on ad safety, user experience, [...]

  Ad NetworkContentSafeguarding

• FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

  2 months ago News

  

  FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study.  The new research reveals that viewers across Europe have bought into streaming TV, with many [...]

  Display