• Evorra Adds Senior Data & Platform Expert to its Global Team

    Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]

  • ID5 Hosts First London Event in Almost Three years: Secure Your Seat Now

    Following two successful events in New York City and Cologne, ID5 on the road now lands in London. ID5 is the market-leading identity provider, working to improve online advertising for consumers, media owners, and advertisers. For ID5’s first in-person London event [...]

  • Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

    ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites,  announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [...]

  • One Year In, IDFA Shows Promising Signs for Media Buyers

    Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]

  • ID5's ID Proven to Increase Reach Across All Browser Environments

    ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

  • ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments

    Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

  • En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

    Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

  • Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

    Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]

  • The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo

    In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies.   What are publishers’ main points of focus, [...]

  • ID5 ID Integrated by COPE Group

    COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]