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  • ID5's ID Proven to Increase Average Bid CPM Across All Browser Environments

    ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

  • ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments

    Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

  • En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

    Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

  • Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

    Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]

  • The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo

    In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies.   What are publishers’ main points of focus, [...]

  • ID5 ID Integrated by COPE Group

    COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]

  • smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting

    smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

  • Identity Solution Adoption & Testing

    In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across the advertising ecosystem in adopting identity solutions in the wake of third-party cookie deprecation. At the start of 2021, in our [...]

  • ID5 Publishes a Guide for Brands to Help them Transition to the Cookie-Less Future

    ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a cookie-less future. Marketers, media planners and brands have for years relied on third-party cookies to control the way their ads [...]

  • Use of First-Party IDs Overtakes Cookies for the First Time

    With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the UK, Germany, Norway and Denmark, advertisers [...]