• Identity Solution Adoption & Testing

    In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across the advertising ecosystem in adopting identity solutions in the wake of third-party cookie deprecation. At the start of 2021, in our [...]

  • Solving the Identification Challenge: Q&A with Mathieu Roche, ID5

    In this exclusive interview, ExchangeWire speaks to ID5 CEO Mathieu Roche to discuss the challenges of identification in the privacy-first era, following the launch of the IdentityCloud platform. What’s the biggest challenge that the industry is facing today? Fragmentation is arguably the [...]

  • Apple's "Private Relay" to Prevent Fingerprinting; Microsoft to Retire Internet Explorer

    In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]

  • Google Nears French Antitrust Settlement; noyb to file 10,000 Cookie Complaints

    In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans identifier release. Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), [...]

  • Time To Reframe The Industry: Digital Media & Commerce Ecosystem

    Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]

  • Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz

    Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]

  • First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

    In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's readiness for the post-cookie era, and shares his thoughts on some of the most prominent alternative targeting solutions.   Has ad land [...]